IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.

1. The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411

2. Video - Google Play: Play Your Heart Out

3. • INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian

4. “Mobile advertising’s breakneck growth is evidence that
marketers are recognizing the tremendous power of
smaller screens.”
Randall Rothenberg, President and CEO, IAB

5. • INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian

6. What a Great Day to Discuss Mobile.
$19Billion Deal for
Facebook to Acquire
WhatsApp
450Million Users and
Adding 1 MN Users
Every Day
In the Largest Ever Venture Backed Deal, Facebook Acquires WhatsApp for 19
Billion Dollars. WhatsApp has 450 Million Users and Adds 1 Million Users a Day.
Co-Founder Brian ActonPhoto Credit: Getty Images, , AFP, Lionel Bonaventure

7. Emarketer 2013
Asia is the Largest Mobile Market in the World

8. Asia is the Global App Market Leader
Since 2012, Asia has emerged as the world’s top marketplace for apps–and it’s still
growing. Revenue in Asia rose by a massive 162% in 2013, Accounting for 41% of global
app revenue in Dec. 2013, compared to 31% in North America & 23% in Europe

9. Number of Active Smartphones Doubled in 2014
Over 1.5 Billion People have a Smart Phone, and 1 in 17 have a Tablet. 1.004
billion new smartphones were shipped in 2013, up from 725.3 million in 2012
Photo Credit: Social News Watch
1.5BN
Smartphones are
Active Today
Globally

10. Global smartphone penetration will have exploded from 5% of the global
population in 2009, to 22%. That's over 1.3 billion smartphones in four years.
Smartphones are Growing Fast & Tablets Faster
2X
Faster Growth for
TABLETS Over
Smartphones
22%
Globally Own a
Smartphone
– More than PC

11. Global Mobile Ad Spend Increased 105% in 2013
eMarketer estimates worldwide mobile ad spending was up 105.9%
in 2013, and expects further 62.1% growth in 2014.
$29.4
Billion Spent on
Mobile Ads in
2014

12. Mobility is Changing our Media Experiences
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile
video traffic was 53 percent of traffic by the end of 2013.
Photo Credit: Cartwright Blog

13. Photo: Getty
Because of M-Commerce, Asia-Pacific is expected to overtake North America as
the region with the highest B2C E-Commerce sales in 2013 and to account for
over a third of global B2C E-Commerce revenues.
Mobility is Changing How We Shop and Buy
60%
Of Mobile Shoppers
Use Their Phones
While Shopping
$1.6
Trillion in China
Mobile Payments
in 2013

14. The Future of Mobility is Just Beginning…
By 2015, mobile-connected devices will exceed the number of people on
earth, and by 2018 there will be nearly 1.4 mobile devices per capita.
10BN
Mobile Connected
Devices Globally
In 2018 (>7.6)

15. • INTRODUCTION
• MOBILITY BY THE NUMBERS
• AGENDA
CONTENTS
Photo Credit: The Australian

16. Mobile: A Closer Conversation

17. The IAB 2014 Training Series
Mobile: A Closer Conversation
James Miner
MINERLABS
jamesminer@minerlabs.com
+65-9009-0411