#heweb08 - Hello is Anyone Out There?

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Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.

Technologie News & Politik

Kyle James [email_address] doteduguru.com

Points to Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

Understood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Misunderstood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pageviews For more Info: doteduguru.com/hew/pageviews

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload? ,[object Object],[object Object]

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/hew/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

Directory Filter For more Info: doteduguru.com/hew/filters

Country Filter For more Info: doteduguru.com/hew/filters

Full Referral URL Filter For more Info: doteduguru.com/hew/filters

Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/hew/tagging

Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

Site Search Report For more Info: doteduguru.com/hew/sitesearch

404 Error Page Report For more Info: doteduguru.com/hew/404

Offline Campaigns For more Info: doteduguru.com/hew/redirects

For more Info: doteduguru.com/hew/emailstats

Blogs For more Info: doteduguru.com/hew/blogs

Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

Web Analytics Rule #1 “Always Be Testing” #1

Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

Setting Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kyle James [email_address] doteduguru.com Questions ?

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So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web. For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1

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#heweb08 - Hello is Anyone Out There?

1. Kyle James [email_address] doteduguru.com

3. If a tree falls in a forest and no one is around to hear it, does it make a sound?

4. Are you listening to what your visitors tell you?

5. ? How are you making web decisions?

7. What is Important?

8. Understanding Analytics Terms

10.

11. Pageviews For more Info: doteduguru.com/hew/pageviews

12. Avg. Time on Site

13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

14. Traffic Types

15. Benchmarking

16. edurank.nucloud.com

17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities

18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

19. 10/90 Rule

20. Google Analytics?

21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

23.

24.

25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics

26. Standardizing Data What’s wrong with this picture?

27. Standardizing Data For more Info: doteduguru.com/hew/filters

28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

29. Filter Because you don’t always want everything

30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

33. Directory Filter For more Info: doteduguru.com/hew/filters

34. Country Filter For more Info: doteduguru.com/hew/filters

35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters

36. Tracking and Tagging

37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

38. Tracking Links For more Info: doteduguru.com/hew/tagging

39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

40. Reports

41. Site Search Report For more Info: doteduguru.com/hew/sitesearch

42. Keyword Report

43. Content by Title Report

44. Referring Sites Report

45. 404 Error Page Report For more Info: doteduguru.com/hew/404

46.

47. Wait… There’s more

48. Offline Campaigns For more Info: doteduguru.com/hew/redirects

49.

50. For more Info: doteduguru.com/hew/emailstats

51. For more Info: doteduguru.com/hew/email

52. Blogs For more Info: doteduguru.com/hew/blogs

53. RSS Statistics

54. ShareThis Tracking

55.

56.

57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

60. Video Analytics

61. Web Analytics Rule #1 “Always Be Testing” #1

62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

64. Web Analytics Rule #4 “Set Goals” #4

65.

66. Kyle James [email_address] doteduguru.com Questions ?

#heweb08 - Hello is Anyone Out There?

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