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Is all that liking, commenting & tweeting really good for you?




                                            @jamesjefferson   @equatoragency   #smwgla
Who on earth are Equator?




     THE big numbers agency.

                            @jamesjefferson   @equatoragency   #smwgla
A Beta Life
Will social media ever be good for us?




                                         @jamesjefferson   @equatoragency   #smwgla
We are guinea pigs.


             @jamesjefferson   @equatoragency   #smwgla
We are lazy.


          @jamesjefferson   @equatoragency   #smwgla
DON’T LIKE
 CHANGE.




        @jamesjefferson   @equatoragency   #smwgla
1.
 I’m a profile
 not a person.




@jamesjefferson   @equatoragency   #smwgla
2.
 What’s the first thing
you do in the morning?




                          @jamesjefferson   @equatoragency   #smwgla
3.

 Everyone else is
  more popular,
happier, has more
holidays than me.
             @jamesjefferson   @equatoragency   #smwgla
4.

      We’re just
piss-farting around.
              @jamesjefferson   @equatoragency   #smwgla
One small step for
 man’s friends...

             @jamesjefferson   @equatoragency   #smwgla
...one giant leap
   for mankind.

             @jamesjefferson   @equatoragency   #smwgla
1.

  Societal
globalisation
           @jamesjefferson   @equatoragency   #smwgla
2.

 The weak shall
inherit the earth

             @jamesjefferson   @equatoragency   #smwgla
3.

  We will make
things & friends.

             @jamesjefferson   @equatoragency   #smwgla
4.

  We won’t
value privacy.

           @jamesjefferson   @equatoragency   #smwgla
5.
We will decide to
 de-personalise.




                    @jamesjefferson   @equatoragency   #smwgla
6.

We will see the
bigger picture.

            @jamesjefferson   @equatoragency   #smwgla
7.
    We’ll be legends
in our own lunchtimes.


                    @jamesjefferson   @equatoragency   #smwgla
Digital society
is out of Beta.

            @jamesjefferson   @equatoragency   #smwgla
A bet(t)a life?


            @jamesjefferson   @equatoragency   #smwgla
@jamesjefferson   @equatoragency   #smwgla
Thank you
Richard Seymour, Founder, Seymour Powell                                                     David DiSalvo; Ben Goldacre author Bad Science; Dr Robert Burton, neurologist; Dr Gary
Oliver Burkeman, The Guardian                                                                Small, Professor psychiatry and behavioural sciences at UCLA; Maggie Jackson author of
Mark Granovetter, The Strength of Weak Ties                                                  Distracted: The Erosion of Attention and the coming dark age. Four authors respond to
Ross Dawson, Trends in the Living Networks                                                   the social networking controversy, Neuronarrative.
Zeynep Tufecki, Assistant Professor, University of North Carolina                            Elana Premack Sandler, LCSW, MPH, Facebook, emotions and identity, Psychology Today
Malcolm Gladwell, A Small Change, The New Yorker                                             Rosemary Joyce, professor of anthropology UC Berkeley, Facebook Users: More friends,
Dr Stephanie Sarkis, Social Media, Psycholtherapy & Cyberbullying, Psychology Today          closer friends
Pamela Rutledge, PHD, MBA, Social Media Addiction: Engage Brain Before Believing,            Sam Gustin, Social Media sparked, accelerated egypt’s revolutionary fire, Wired
Psychology Today                                                                             Nadia El-Awady, Tweets of an Egyptian Revolutionary
Sherrie Bourg Carter, Psy.D. E-connections: Do Social Media Help or Hurt Our                 Beth Kanter, Social media for good and evil, strong ties and weak ties...
Relationships? Psychology Today                                                              Michael Wu PHD, Community vs Social Network, Lithium
Jim Taylor PHD, Is Technology Stealing our (self) identities, Psychology Today               Katie Scott & Heather Brooke, The revolution will be digitised, Wired
Elizabeth Donovan, Socializing to be thin: Facebook linked to Eating Disorders               MobiThinking, Global mobile statisitics 2011
Bridget Pilloud, A difference between Trey Pennington’s story and my story, Intuitive        Eli Pariser, Where good ideas come from: the natural history of innovation
Bridge.
Lady Susan Greenfield & David Derbyshire, Social websites harm children’s brains: Chilling   And of course:
warning from top neuroscientist, Daily Mail.                                                 Google
                                                                                             Wikipedia!




                                                                                                                                 @jamesjefferson         @equatoragency        #smwgla
Thank you

Lauren.             Craig.                  Catriona.
@typewriters     @craighepburn        @catrionacampbel




                                 @jamesjefferson   @equatoragency   #smwgla
You’ve been listening to:
A beta life.



I’d love to hear what you think about all this:
@jamesjefferson      @equatoragency       #smwgla
james@eqtr.com


                                                    @jamesjefferson   @equatoragency   #smwgla

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Is social media good for you

  • 1. Is all that liking, commenting & tweeting really good for you? @jamesjefferson @equatoragency #smwgla
  • 2. Who on earth are Equator? THE big numbers agency. @jamesjefferson @equatoragency #smwgla
  • 3. A Beta Life Will social media ever be good for us? @jamesjefferson @equatoragency #smwgla
  • 4. We are guinea pigs. @jamesjefferson @equatoragency #smwgla
  • 5. We are lazy. @jamesjefferson @equatoragency #smwgla
  • 6. DON’T LIKE CHANGE. @jamesjefferson @equatoragency #smwgla
  • 7. 1. I’m a profile not a person. @jamesjefferson @equatoragency #smwgla
  • 8. 2. What’s the first thing you do in the morning? @jamesjefferson @equatoragency #smwgla
  • 9. 3. Everyone else is more popular, happier, has more holidays than me. @jamesjefferson @equatoragency #smwgla
  • 10. 4. We’re just piss-farting around. @jamesjefferson @equatoragency #smwgla
  • 11. One small step for man’s friends... @jamesjefferson @equatoragency #smwgla
  • 12. ...one giant leap for mankind. @jamesjefferson @equatoragency #smwgla
  • 13. 1. Societal globalisation @jamesjefferson @equatoragency #smwgla
  • 14. 2. The weak shall inherit the earth @jamesjefferson @equatoragency #smwgla
  • 15. 3. We will make things & friends. @jamesjefferson @equatoragency #smwgla
  • 16. 4. We won’t value privacy. @jamesjefferson @equatoragency #smwgla
  • 17. 5. We will decide to de-personalise. @jamesjefferson @equatoragency #smwgla
  • 18. 6. We will see the bigger picture. @jamesjefferson @equatoragency #smwgla
  • 19. 7. We’ll be legends in our own lunchtimes. @jamesjefferson @equatoragency #smwgla
  • 20. Digital society is out of Beta. @jamesjefferson @equatoragency #smwgla
  • 21. A bet(t)a life? @jamesjefferson @equatoragency #smwgla
  • 22. @jamesjefferson @equatoragency #smwgla
  • 23. Thank you Richard Seymour, Founder, Seymour Powell David DiSalvo; Ben Goldacre author Bad Science; Dr Robert Burton, neurologist; Dr Gary Oliver Burkeman, The Guardian Small, Professor psychiatry and behavioural sciences at UCLA; Maggie Jackson author of Mark Granovetter, The Strength of Weak Ties Distracted: The Erosion of Attention and the coming dark age. Four authors respond to Ross Dawson, Trends in the Living Networks the social networking controversy, Neuronarrative. Zeynep Tufecki, Assistant Professor, University of North Carolina Elana Premack Sandler, LCSW, MPH, Facebook, emotions and identity, Psychology Today Malcolm Gladwell, A Small Change, The New Yorker Rosemary Joyce, professor of anthropology UC Berkeley, Facebook Users: More friends, Dr Stephanie Sarkis, Social Media, Psycholtherapy & Cyberbullying, Psychology Today closer friends Pamela Rutledge, PHD, MBA, Social Media Addiction: Engage Brain Before Believing, Sam Gustin, Social Media sparked, accelerated egypt’s revolutionary fire, Wired Psychology Today Nadia El-Awady, Tweets of an Egyptian Revolutionary Sherrie Bourg Carter, Psy.D. E-connections: Do Social Media Help or Hurt Our Beth Kanter, Social media for good and evil, strong ties and weak ties... Relationships? Psychology Today Michael Wu PHD, Community vs Social Network, Lithium Jim Taylor PHD, Is Technology Stealing our (self) identities, Psychology Today Katie Scott & Heather Brooke, The revolution will be digitised, Wired Elizabeth Donovan, Socializing to be thin: Facebook linked to Eating Disorders MobiThinking, Global mobile statisitics 2011 Bridget Pilloud, A difference between Trey Pennington’s story and my story, Intuitive Eli Pariser, Where good ideas come from: the natural history of innovation Bridge. Lady Susan Greenfield & David Derbyshire, Social websites harm children’s brains: Chilling And of course: warning from top neuroscientist, Daily Mail. Google Wikipedia! @jamesjefferson @equatoragency #smwgla
  • 24. Thank you Lauren. Craig. Catriona. @typewriters @craighepburn @catrionacampbel @jamesjefferson @equatoragency #smwgla
  • 25. You’ve been listening to: A beta life. I’d love to hear what you think about all this: @jamesjefferson @equatoragency #smwgla james@eqtr.com @jamesjefferson @equatoragency #smwgla