Through A/B testing, the Best Practice Consortium challenges the common industry-wide shopper-side functionality, designs, and site flows. In this interactive and entertaining session, we share our expectations and outcomes from the latest rounds of testing.

1. BEST PRACTICES CONSORTIUM
JAMES GAGLIARDI, GROUP VICE PRESIDENT, USER EXPERIENCE & DESIGN
#DRSummit

2. 4 Elements of Consumer Experience
Usability/
Branding
Accessibility
Functionality Content

3. Best Practices Consortium
> Challenge industry “unknown” best practices
> Increase close ratios and average order size
> Improve consumer shopping experience
> Define data-driven best practices through A/B Testing
> Key Metrics: Revenue Per Visitor, Close Ratio, AOV

4. Form Labels
Form Labels Form Fields

5. Industry Experts – Eye Tracking
Left Aligned Right Aligned Vertically Aligned
Matteo Penzo, UXMatters

6. Eye Tracking

7. Form Labels – Test
Left Aligned Right Aligned Vertically Aligned Vertically Aligned – 2 Col

8. Industry Best Practices – Landscape Analysis

9. Form Labels – Landscape Analysis
Left Aligned Right Aligned Top Aligned
41% 35% 23%

10. Quantity Interaction

11. Quantity Interaction – Landscape Analysis
1
Text Box Pulldown Embedded Non-Editable
78% 10% 1% 11%

12. Payment Method Selection – Test

13. Payment Method – Promotion

14. BEST PRACTICES CONSORTIUM
@jamesgagliardi