Presentation given to New Hampshire Granite State Ambassadors on January 4th as part of New Hampshire Primary Training. To see full notes for this presentation, please visit http://blog.jamesbasbas.com/gsa
1. A Day in the Life of a Candidate
James Basbas
Altos Marketing
2. Location-Based Service
A Location-Based Service (LBS) is an
information or entertainment service, accessible
with mobile devices through the mobile
network and utilizing the ability to make use of the
geographical position of the mobile device
Foursquare, Facebook, & Google Places
3.
4. Foursquare
Created in 2009
Users can check in to businesses or events to
earn rewards
10 million users
Top users
Newt Gingrich: 3,892 followers
Mitt Romney: 2,835 followers
Rick Perry: 1,025 followers
6. Facebook
600 million users
More likely to vote
Twice as likely to attend a political meeting
57% more likely to try and influence someone’s vote
43% more likely to vote
Top Candidates
7. Facebook "Like"s
Barack Obama 24,330,276
Mitt Romney 1,263,990
Ron Paul 673,859
Michelle Bachmann 460,261
Newt Gingrich 224,027
Rick Perry 180,058
Gary Johnson 146,741
Rick Santorum 41,430
Jon Huntsman 30,686
Buddy Roemer 10,912
Fred Karger 831
8. How You Can Use Facebook
Campaign Contact Information
Phone numbers
E-mail addresses
Office locations
Online Events
Candidate Appearances
New advertisements
9. Twitter Statistics
106 million total users
200 million tweets sent per day
87% of all people are aware of Twitter
27% login everyday
37% login via a mobile device
15. How You Can Use Twitter
Search
Hashtags
Lists
16.
17. How You Can Use Twitter
Search
Hashtags
Lists
Top Candidates
18. Twitter Followers
Barack Obama 11,711,292
Newt Gingrich 1,385,367
Mitt Romney 218,780
Ron Paul 148,854
Rick Perry 111,298
Jon Huntsman 66,398
Rick Santorum 52,311
Michelle
Bachmann 36,170
Gary Johnson 17,627
Buddy Roemer 11,450
Fred Karger 2,977
19. Thank You
Questions?
For all information & links from this presentation,
please visit
http://blog.jamesbasbas.com/gsa
Hinweis der Redaktion
Goals of today:Learn how to find information about the candidatesLearn how to find out about local eventsLooking to arm you with information that people may be asking you aboutFor instance: event at Portsmouth LibraryWhere is Newt Gingrich’s office?Which candidates are in town?
Utilize the GPS in your mobile device to understand your location
At Suzy’s restaurantWith check in, free muffin with purchase of dozen muffinsThis check in will be shared with friends, resulting in promotion for the businessMayor rewardsLarger, instead of muffins, cakesCandidates could use it to check in at events, and followers would be notified of where they areIf followers are in the area, might encourage them to attend an eventNot as many users as facebook/twitterThat is why candidates have not put the focus on itNone are very active
Track reporters and candidatesMay encourage candidates to get in the game, to get the NBC exposure
A recent study by the AARP found that 27% of Americans over the age of 50 are active on social media. There are 13 million Americans over the age of 55 on Facebook today and it is the fastest growing segment. Expanding it, there are over 38 million Americans over the age of 40 on Facebook.
Everything I go over her today can be done without a Twitter accountLooking for what event is happening at the Portsmouth LibraryWould have to search all the candidates sitesInstead type it into Twitter searchOdds are you will find someone talking about it leading you in the right direction
With only 140 characters, conserving space is key, that is why the use of abbreviationsLooking at this for 5-10 minutes each day can give you an indication of what people are talking about, and may predict what questions you will be asked.
Lists aggregate usersFor instance all baseball teamsI would encourage you to follow me and follow these lists