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[object Object],Chris Kershaw,[object Object],New Business Manager  ,[object Object],Chris.kershaw@madhousehq.co.uk,[object Object],+44 (0) 161 819 6600,[object Object]
An introduction to Madhouse
The positioning session,[object Object],Immersion into the product, its features and benefits,[object Object],Immersion into our target audience(s) ,[object Object],Immersions into the competitor set and the wider market place,[object Object],The gap identifier; why our target audience would choose to buy our products instead of our competitors,[object Object],The big idea session – generating lots of ideas that could all be ways in which we communicate our offering to customers,[object Object],Selecting the proposition – through a process of refining we select one or two propositions that capture a new and exciting way to communicate our offering to our audience(s),[object Object]
The strategy session,[object Object],Take the proposition from the positioning session,[object Object],Segmenting our target audience – using the profiles established in the positioning session and segmenting down further into niche groups,[object Object],Setting objectives – both business and communications,[object Object],Engagement – our strategy statement on how we intend to engage with our customers,[object Object],Measurement – set key performance indicators (KPI) that reflect the objectives of the strategy statement,[object Object],Tactics – how we are going to bring  our strategy to life. This part of the session includes all aspects of rolling out messages to audience (s),[object Object],The big plan – our plan of actions in rolling out our tactical activity,[object Object]
Website development approach ,[object Object],Create a task analysis – what are our business goals and how will website support these. ,[object Object],What are our users goals, what tasks must they complete in order to achieve these goals,[object Object],Create content inventory – categorise and describe the information on site offered to our users,[object Object],Agree requirements – what are the features, functions and content of the site that will optimise conversion of goals set in task analysis ,[object Object],Learn about users – we create personas and scenarios of our users,[object Object],Create Information Architecture (IA) – so that users can quickly scan the navigation links on homepage as an indicator of the site content,[object Object],Define navigation – to make sure we inform our users quickly of what and where information is located on the site,[object Object],Create site map – a visual representation of the IA of our site,[object Object],Create a wireframe – a visual illustration of one webpage or the full site to show where each item should appear on page,[object Object],Conversion Optimisation and Usability testing – carried out post build to watch and monitor user activity,[object Object],Prototype testing – carried out pre-build to check user journey,[object Object],Write copy – taking into account how users read content online,[object Object]
Client Case Studies,[object Object]
Interflora,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Toyota Europe,[object Object]
An introduction to Madhouse
An introduction to Madhouse
TGMO,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Seasonal campaigns,[object Object],Autumn 2010,[object Object],Winter 2010,[object Object],Spring 2011,[object Object],Summer 2011,[object Object]
Reebok,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Motorola,[object Object]
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
Capital One ,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Yardley London,[object Object],& ,[object Object],Woods of Windsor ,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Redrow Homes ,[object Object]
An introduction to Madhouse
An introduction to Madhouse
The Place Group,[object Object]
An introduction to Madhouse
An introduction to Madhouse
SW19,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Calypso,[object Object]
An introduction to Madhouse
An introduction to Madhouse
CovaTecInc,[object Object]
Maximising impact of the communications,[object Object],Marketing collateral extensions could include:,[object Object],Customer Relationship Management activity,[object Object],Email,[object Object],Direct Mail,[object Object],Sales/information support,[object Object],Brochure hard copy,[object Object],PDF brochure download,[object Object],Website landing page,[object Object]
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
An introduction to Madhouse
AstraZeneca,[object Object]
An introduction to Madhouse
An introduction to Madhouse
K3 Business Technology Group ,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Nanoco Technologies   ,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Pochin,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Vosene,[object Object]
An introduction to Madhouse
An introduction to Madhouse
Thank you,[object Object],Chris Kershaw	,[object Object],New Business Manager  ,[object Object],Chris.kershaw@madhousehq.co.uk,[object Object],+44 (0) 161 819 6600,[object Object]

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An introduction to Madhouse

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