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Growing a culture
  of innovation
      James Lewis
Introduction
Who am I?




             James Lewis
            Engineer, TAB
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  Technology
Advisory Board
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Advisory Board
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                 Technology
               Advisory Board
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face to face twice a year
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 all things technical at
     ThoughtWorks
                              Technology
                            Advisory Board
virtual body

face to face twice a year
                                      TAB
 all things technical at
     ThoughtWorks
                              Technology
 advisors to the CTO        Advisory Board
radar
next edition ~ 6 weeks
a talk in three acts...
a talk in three acts...


Act I whats all the fuss
about?
a talk in three acts...


Act I whats all the fuss
about?
Act II traditional methods
a talk in three acts...


Act I whats all the fuss
about?
Act II traditional methods
Act III innovation done right
Act I
What’s all the
 fuss about?
new competitors,
 global markets
lean startup
Lean Start Up Principles!


           Entrepreneurs are !
               everywhere"
     Entrepreneurship is management"
           Validated Learning"
         Build – Measure - Learn"
         Innovation Accounting"
                   "
So far, so hipster
it turns out that
organisational health
   is a competitive
      advantage
•   “Organizations that focused on performance AND health
    simultaneously


•   were nearly twice as successful as those that focused on
    health alone,


•   and nearly three times as successful as those that
    focused on performance alone.”




          Beyond Performance: How Great Organizations Build Ultimate
          Competitive Advantage, Scott Keller & Colin Price (McKinsey
          & Co.)
Surveys: 600,000 respondents, 500 companies


6,800 CEO’s & senior executives


Reviews: 900 books & academic journals


Personal interviews: 30 CEO’s


Data from: >100 McKinsey clients



          Beyond Performance: How Great Organizations Build Ultimate
          Competitive Advantage, Scott Keller & Colin Price (McKinsey
          & Co.)
intangible assets
are becoming much
  more valuable
this is recognised on
 your balance sheet
these are recognised in market
         capitalisation




photo of intangible asset - people or something
Impact of Intangibles on Market Value

                          Year              Intangible %     Tangible %
                          1982                   38             62
                          1992                   62             38
                          2000                   85             15




How Leaders Build
Value,
Ulrich & Smallwood
what sort of
organisation are you?
Act II   the usual approach
explore vs
 exploit
we often start value driven and become cost
                   driven
we often start value driven and become cost
                   driven
we often start value driven and become cost
                   driven




exploring                    exploiting
established corp, founded 1955
established corp, founded 1955


Uses punch cards and tapes
First in the industry to …
Rapidly gaining market share




         X
established corp, founded 1955




   X
established corp, founded 1955




50 years on...




                                    X
established corp, founded 1955



                   IT is a cost centre

                   One developer is much the same as
                   another and one language is much the
50 years on...     same as another

                   Standardisation and cost-control are
                   key factors




                                             X
newandcool.com, founded 2012
newandcool.com, founded 2012


-Operating procedures adapt to suit
demand
-Finding and keeping the best developers
offers a competitive advantage
-Anything that gives faster time to
market at high quality is worth doing
-Innovation and value-delivery are the
key factors




       X
newandcool.com, founded 2012




   X
newandcool.com, founded 2012




now what?


    X
do you allow
your people to
  innovate?
do you allow
your people to
  innovate?
how do you measure
      them?
its relatively
easy to measure
 “performance”
                 money saved
  utilisation



         story points delivered
and therefore usual
   to incentivise
   based on this
                  money saved
   utilisation



          story points delivered
but innovation
is difficult to
   measure
so incentivising for this is really, really hard
agent theory
Agent theory




    agent theory


you perform an activity; I pay you
but what if i
want you to do
two things..?
performance   innovation
performance       innovation




 strong measures
strong incentives

                    weak measures
                    weak incentives
so which activity
 are you going to
     perform?
so, we are
<beep> then?
Act III




 innovation
done right?
Daniel Pink, Drive: The Surprising Truth about What Motivates Us
high commitment
human resources
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
The Modern Firm, John Roberts, 2004
“egalitarian
 values and
   norms”
run a
sustainable
  business
run a      revolutionise
sustainable       IT and
  business      champion
                 software
                excellence
run a      revolutionise     advocate
sustainable       IT and      passionately
  business      champion       for social
                 software         and
                excellence     economic
                                 justice
“rigorous pre-
  employment
  screening”
Valve
certainly
believe in
this
“self-managing
    teams”
the role of
organisational
    design
nokia
1992   2000
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half



1992                                   2000
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half
failing       logistics
                               EU’s highest
  rubber      failure led to
                                  market
   boots       stock price
                               capitalisation
manufacture     cut in half
“Why have we been a successful company?If you want a
very simple answer, it is getting the balance right between
  innovation and execution” Jorma Ollila, Nokia CEO


      failing            logistics
                                       EU’s highest
     rubber           failure led to
                                          market
      boots            stock price
                                       capitalisation
   manufacture          cut in half
“a strong culture
  focussed on an
overarching goal”
mission driven
organisations
Summary
“Those are the only two choices. Win by being more
ordinary, more standard, and cheaper. Or win by
being faster, more remarkable, and more human.”
--Godin, Seth. (2010). Linchpin: Are You Indispensable?
people

architecture

 routines

culture
•   What type of organisation are you?

    •   exploring?

    •   exploiting?
•   What type of organisation are you?

    •   exploring?

    •   exploiting?

•   Focussing on health as well as performance is crucial
    in our global marketplace
•   What type of organisation are you?

    •   exploring?

    •   exploiting?

•   Focussing on health as well as performance is crucial
    in our global marketplace

•   Be careful what you measure, because that is what
    you will get
•   What type of organisation are you?

    •   exploring?

    •   exploiting?

•   Focussing on health as well as performance is crucial
    in our global marketplace

•   Be careful what you measure, because that is what
    you will get

•   for knowledge work, maybe high commitment HR
    can help
you can’t build a culture
      of innovation
you can’t build a culture
            of innovation
but with purpose and leadership you can put the routines
        and architecture in place for it to flourish
Thank you!

                        @boicy
               http://bovon.org
     jalewis@thoughtworks.com
is hiring
                        @boicy
               http://bovon.org
     jalewis@thoughtworks.com

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Innovation agile-on-the-beach

Editor's Notes

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  18. Innovation accounting: NOT VANITY Metrics\n\nExample: not # of hits, but click throughs (10,000 to 2)\n\n
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  23. Discovery: patents, R&amp;D programs, innovations\nOrganization: brands, technology\nHuman resource: training, culture, leadership\n\n
  24. Discovery: patents, R&amp;D programs, innovations\nOrganization: brands, technology\nHuman resource: training, culture, leadership\n
  25. Discovery: patents, R&amp;D programs, innovations\nOrganization: brands, technology\nHuman resource: training, culture, leadership\n
  26. Discovery: patents, R&amp;D programs, innovations\nOrganization: brands, technology\nHuman resource: training, culture, leadership\n\n
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