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ZOETIC
THE
TEAM
            JOE ADELMANN: Co-Founder/CEO
            M: 540.250.6478
            E: joe.adelmann@gmail.com
            Joe was in the Air Force for almost 7 years and worked as the program manager of a software
            program and a developmental engineer. He instructed officer candidates at MIT and deployed
            to Afghanistan. He has a BS in Aerospace Engineering from Virginia Tech, an MBA from
            UMASS Amherst, and is completing an MPA in International Development at Harvard.



            JIM JABLONSKI: Co-Founder/CTO
            M: 808.220.5450
            E: jamesjablonski82@gmail.com
            Jim worked in the Army as a helicopter pilot, an advisor to foreign military officers, and as a
            company commander in charge of 300+ aviation maintenance troops. He has deployed to Iraq
            and Afghanistan. He has a BS in Physics with an Electrical Engineering focus from West Point
            and is starting an MS in Operations Research at the Air Force Institute of Technology.


1|   	
  
THE
             PROBLEM
            One American dies every 15 minutes from a car accident. Motor
            vehicle accidents are the leading cause of death for teenagers.




            EVERY 10                      Almost
            SECONDS…
            someone in the US enters an
                                          1 in 3
                                          Almost 1 in 3 Americans admit to
                                                                                $100 BILLION
                                                                                are spent on motor vehicle
            emergency room to be          having fallen asleep at the wheel     crashes each year in medical,
            treated for crash-related     in the last year. 13.4 million have   property, and productivity losses.
            injuries.                     done so once per month.




2|   	
  
THE SOLUTION
            IS IN YOUR POCKET
            Zoetic’s first product is an app called NOD. NOD uses smartphones to keep
            drivers safe behind the wheel. It can even warn them if they are falling asleep.



                              1 DOWNLOAD APP
                            Download NOD and leave it running in the background while making hands-free calls,
                            accessing music, or using its GPS function.



                              2 PLACE PHONE IN CUPHOLDER
                            Place the phone in a cup holder or mount it on the dash like a GPS to take full advantage of
                            sleep detection.



                              3 START DRIVING
                            Get audible feedback about driving habits during a drive or review driving recommendations
                            after a trip. Receive notifications if you are braking too hard, taking turns too fast, or coasting
                            through stop signs. Even get warned you if you start dosing off at the wheel.



3|   	
  
THE SOLUTION
            AT YOUR FINGERTIPS
            There are 115 million smartphone users in the United States alone. Smartphone
            processors and sensors are just becoming powerful enough to make this
            solution possible.




                     NOD tracks driver activity              User’s are then provided with
                     using smartphone sensors. It            real-time, audible feedback
                     detects vehicle motion and              about their driving and can
                     even monitors head position.            review drives after a trip.

4|   	
  
HOW IT WORKS
            As NOD provides real-time feedback to the driver it also analyzes driver
            behavior trends. Over time, these trends enable us to create an accurate picture
            of a driver’s risk level.

            GYROSCOPE
            Determines orientation.                           DATA ANALYTICS
            ACCELEROMETER
            Measures braking, accelerating, and turning
            incidents.


            GPS
            Processes speed and location data.


            VIDEO
            Determines drowsiness using blink duration,
            head nods, and pulse.




5|   	
  
THE
                        BUSINESS MODEL
                       NOD places drivers into an online marketplace based on their risk
                       level. Insurance companies can then compete for safe drivers.




                      INSURERS                                       DRIVERS                          ZOETIC
                      Safe drivers reduce claim                      Safe drivers are offered lower   Zoetic receives a percentage of
                      payments, the largest                          insurance rates.                 reduced insurer costs.
                      expense of insurers*.




6 | *US motor insurance companies spent $8 billion in claim payments in 2010.   	
  
OTHER APPLICATIONS
The vision for Zoetic is bigger than any one product. Below are some applications of
smart sensor technology that Zoetic plans to work on in the future.


 E-BOOK                                   3D                                           MOBILE
 PAGE                                     IMAGING &                                    MEDICAL
 TURNING                                  PRINTING                                     SOLUTIONS
 Using blink detection, people can turn   Using depth sensing cameras, an object       Diarrhea kills 1.5 million children
 pages in an e-book while cooking,        can be rendered in 3D and then printed       Africa annually. Cell phone cameras
 running on a treadmill, or playing the   using additive printing.                     can detect skin color changes to warn
 piano.                                                                                of critical cases.




 FITNESS                                  WHEELCHAIR                                  LIE
 MAPPING                                  CONTROL                                     DETECTION
 Using advanced algorithms,               Paraplegics can control their wheelchairs   Using facial feature detection and pulse
 smartphone sensors can detect            with blink detection on their smartphone    monitoring, police units can get reliable
 specific fitness activities, power       instead of using invasive “sip-n-puff”      feedback about witness credibility.
 output, and calories burned.             systems.


7|   	
  

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Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 

ZOETIC

  • 2. THE TEAM JOE ADELMANN: Co-Founder/CEO M: 540.250.6478 E: joe.adelmann@gmail.com Joe was in the Air Force for almost 7 years and worked as the program manager of a software program and a developmental engineer. He instructed officer candidates at MIT and deployed to Afghanistan. He has a BS in Aerospace Engineering from Virginia Tech, an MBA from UMASS Amherst, and is completing an MPA in International Development at Harvard. JIM JABLONSKI: Co-Founder/CTO M: 808.220.5450 E: jamesjablonski82@gmail.com Jim worked in the Army as a helicopter pilot, an advisor to foreign military officers, and as a company commander in charge of 300+ aviation maintenance troops. He has deployed to Iraq and Afghanistan. He has a BS in Physics with an Electrical Engineering focus from West Point and is starting an MS in Operations Research at the Air Force Institute of Technology. 1|  
  • 3. THE PROBLEM One American dies every 15 minutes from a car accident. Motor vehicle accidents are the leading cause of death for teenagers. EVERY 10 Almost SECONDS… someone in the US enters an 1 in 3 Almost 1 in 3 Americans admit to $100 BILLION are spent on motor vehicle emergency room to be having fallen asleep at the wheel crashes each year in medical, treated for crash-related in the last year. 13.4 million have property, and productivity losses. injuries. done so once per month. 2|  
  • 4. THE SOLUTION IS IN YOUR POCKET Zoetic’s first product is an app called NOD. NOD uses smartphones to keep drivers safe behind the wheel. It can even warn them if they are falling asleep. 1 DOWNLOAD APP Download NOD and leave it running in the background while making hands-free calls, accessing music, or using its GPS function. 2 PLACE PHONE IN CUPHOLDER Place the phone in a cup holder or mount it on the dash like a GPS to take full advantage of sleep detection. 3 START DRIVING Get audible feedback about driving habits during a drive or review driving recommendations after a trip. Receive notifications if you are braking too hard, taking turns too fast, or coasting through stop signs. Even get warned you if you start dosing off at the wheel. 3|  
  • 5. THE SOLUTION AT YOUR FINGERTIPS There are 115 million smartphone users in the United States alone. Smartphone processors and sensors are just becoming powerful enough to make this solution possible. NOD tracks driver activity User’s are then provided with using smartphone sensors. It real-time, audible feedback detects vehicle motion and about their driving and can even monitors head position. review drives after a trip. 4|  
  • 6. HOW IT WORKS As NOD provides real-time feedback to the driver it also analyzes driver behavior trends. Over time, these trends enable us to create an accurate picture of a driver’s risk level. GYROSCOPE Determines orientation. DATA ANALYTICS ACCELEROMETER Measures braking, accelerating, and turning incidents. GPS Processes speed and location data. VIDEO Determines drowsiness using blink duration, head nods, and pulse. 5|  
  • 7. THE BUSINESS MODEL NOD places drivers into an online marketplace based on their risk level. Insurance companies can then compete for safe drivers. INSURERS DRIVERS ZOETIC Safe drivers reduce claim Safe drivers are offered lower Zoetic receives a percentage of payments, the largest insurance rates. reduced insurer costs. expense of insurers*. 6 | *US motor insurance companies spent $8 billion in claim payments in 2010.  
  • 8. OTHER APPLICATIONS The vision for Zoetic is bigger than any one product. Below are some applications of smart sensor technology that Zoetic plans to work on in the future. E-BOOK 3D MOBILE PAGE IMAGING & MEDICAL TURNING PRINTING SOLUTIONS Using blink detection, people can turn Using depth sensing cameras, an object Diarrhea kills 1.5 million children pages in an e-book while cooking, can be rendered in 3D and then printed Africa annually. Cell phone cameras running on a treadmill, or playing the using additive printing. can detect skin color changes to warn piano. of critical cases. FITNESS WHEELCHAIR LIE MAPPING CONTROL DETECTION Using advanced algorithms, Paraplegics can control their wheelchairs Using facial feature detection and pulse smartphone sensors can detect with blink detection on their smartphone monitoring, police units can get reliable specific fitness activities, power instead of using invasive “sip-n-puff” feedback about witness credibility. output, and calories burned. systems. 7|