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I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
MEASURING SUCCESS •  New Metrics •  More than just # of “LIKES” •  More than just FB & Twitter •  Need to focus on: •  Content •  Engagement •  Additional Platforms
8 STEPS TO BUILD ONLINE ENGAGEMENT
AUDIT ONLINE FOOTPRINT •  Review current efforts •  Audit competition •  Audit platforms •  Determine gaps
CREATE ONLINE COMMUNITY •  Identify new audiences •  Identify thought leaders •  Follow, read & engage with online community
BUILD CONTENT STRATEGY •  Define goals •  Identify platforms •  Create campaigns •  Balance messaging •  Develop content calendar
BE CREATIVE TO ADD VALUE •  Access multi-media, photos, & videos •  Pickmonkey •  Vine •  Instagram •  Woobox •  Include others in online community content •  Instant gratification
EXPAND SOCIAL MEDIA FOOTPRINT
MONITOR & ENGAGE •  Monitor online community engagement •  Join discussion groups •  Respond & engage
MEASURE & ANALYZE
RINSE & REPEAT •  Repeat what is working •  Try new strategies if not working AUDIT BUILD COMMUNITY CONTENT STRATEGY ADD VALUE EXPAND FOOTPRINT ENGAGE MEASURE RINSE & REPEAT
THANK YOU

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Icsc deck tech lounge final

  • 1. I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
  • 2. MEASURING SUCCESS •  New Metrics •  More than just # of “LIKES” •  More than just FB & Twitter •  Need to focus on: •  Content •  Engagement •  Additional Platforms
  • 3. 8 STEPS TO BUILD ONLINE ENGAGEMENT
  • 4. AUDIT ONLINE FOOTPRINT •  Review current efforts •  Audit competition •  Audit platforms •  Determine gaps
  • 5. CREATE ONLINE COMMUNITY •  Identify new audiences •  Identify thought leaders •  Follow, read & engage with online community
  • 6. BUILD CONTENT STRATEGY •  Define goals •  Identify platforms •  Create campaigns •  Balance messaging •  Develop content calendar
  • 7. BE CREATIVE TO ADD VALUE •  Access multi-media, photos, & videos •  Pickmonkey •  Vine •  Instagram •  Woobox •  Include others in online community content •  Instant gratification
  • 9. MONITOR & ENGAGE •  Monitor online community engagement •  Join discussion groups •  Respond & engage
  • 11. RINSE & REPEAT •  Repeat what is working •  Try new strategies if not working AUDIT BUILD COMMUNITY CONTENT STRATEGY ADD VALUE EXPAND FOOTPRINT ENGAGE MEASURE RINSE & REPEAT