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The Evolution of
Online Influence
Greg Cangialosi (@gregcangialosi)
BlueSkyFactory.com
Jason Keath (@jakrose)
SocialFresh.com
What is online influence?
What is online influence?
How is influence different online
and offline?
How is influence being measured?
How is influence being
used in marketing?
Where do business results come
into the picture?
Pitfalls to be aware of:
THANK YOU
The Evolution of Online Influence
Greg Cangialosi (@gregcangialosi)
BlueSkyFactory.com
Jason Keath (@jakrose)
SocialFresh.com

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The Evolution of Online Influence