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Yes Your Company 
Blog CAN	

Drive
Business
“When your content
 helps someone, it puts
 them on your team.”	
  
Yes Your Company Blog CAN Drive Business
“The longer you keep
 fans reading the more
 likely they will convert.”	
  
Let’s Regroup

CORE QUESTIONS               ANSWERS
1. Who do I want to help?    1. Audience
2. How can I be helpful?     2. Content
3. What do I want the blog   3. Action
   to accomplish?
Yes Your Company Blog CAN Drive Business
A	
        B	
  

HEADLINE   ACTION
HEADLINES
“Your headline is
 your elevator pitch for
 your content.”	
  
The 4U Headline Approach

1.  Useful
2.  Urgent
3.  Unique
4.  Ultra Specific
Rules For Better Headlines
1.  Add emotion
2.  Add specificity
3.  Add results
4.  Add authority
5.  Add intrigue
6.  Simplify
Rumors	
  that	
  Microso0	
  May	
  Buy	
  Yahoo,	
  but	
  No	
  
Confirma9on	
  Yet	
  



Microsoft Buying Yahoo?
Idol	
  Finale	
  Ra9ngs	
  Well	
  Up	
  From	
  
Last	
  Year's	
  Ra9ngs	
  


Idol	
  Ups	
  Finale	
  Viewership	
  By	
  5	
  Million	
  
The	
  Keys	
  to	
  A	
  Perfect	
  Cover	
  LeJer	
  For	
  Your	
  
Job	
  Search	
  

5	
  Cover	
  Le9er	
  Killers	
  

Is	
  Your	
  Cover	
  Le9er	
  Keeping	
  You	
  
Unemployed?
How	
  To	
  Write	
  Great	
  Headlines

The	
  Cheater's	
  Guide	
  To	
  WriEng	
  	
  
Great	
  Headlines

7	
  Secrets	
  From	
  Headline	
  WriEng	
  Experts
CONTENT
“Your headline leads to
 content leads to
 content leads to
 ACTION.”	
  
Portioning
Boring       Interesting
How To Build A Post
1.  1-3 sentence paragraphs
2.  Photos
3.  Bullets
4.  Questions
5.  Sub-headings
6.  Single-line and single-word
    paragraphs
4 Example Post Types

1.  Opinion
2.  How To’s
3.  Lists
4.  Research
Great Blog Writing
1.  Is Short
2.  Avoids description openings
3.  Is instructional
4.  Has emotion
5.  Has personality
6.  Does not waiver
7.  Makes your posts easy to scan
8.  Spends time on headlines
CALLS TO
 ACTION
Your Blog is a
LANDING PAGE
Make a clear ask
 OFFER VALUE
Where?
1.  Top of sidebar
2.  Post footer
3.  Blog footer
4.  About page
5.  Resource pages	
  
6.  Inline text
7.  Top resources
8.  Feature box
9.  Pop-up box
Calls To Action
Calls To Action
Calls To Action
Calls To Action
Calls To Action
“Your blog exists to
 make your readers
 look cool.” 	
  
Continued Reading

BRAND EXAMPLES   TRAINING
•  Seomoz        •  Problogger
•  Kissmetrics   •  Copyblogger
•  Hubspot       •  ChrisBrogan.com
•  Wildfireapp   •  SocialFresh.com
THANK
YOU

SocialFreshMedia.com

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