this was for a workshop I did in Brooklyn, NY

1. E-COMMERCE
or - how to make their money your money

2. THE BASICS
website shopping cart payment gateway

3. THE BASICS

4. THERE’S PAYPAL

5. THEN EVERYTHING ELSE
• Paypal
• Google Checkout
• Authorize.net
• eBay
• Amazon
http://www.dharmamerchantservices.com/eCommerceBasic.html

6. HOSTING YOUR OWN CART
• Setup a payment gateway + merchant services
(about $100 + $30/month)
• Get an SSL Seal (about $50/yr)
• Setup a website with shopping cart ($variable)

7. SHOPPING CARTS
• Shopify - out of the box
• Wordpress & wp-ecommerce
• Drupal & Ubercart
• Magento

8. READ THIS
http://www.arrowrootmedia.com/2009/11/22/ecommerce-solutions/

9. ( pause )

10. FACEBOOK + TWITTER
diving in without feeling like an idiot

11. THE BIGGER PICTURE
Take the time to answer these questions :
• What are your objectives (what do you want to achieve)?
• Who is your target audience (the answer is not “everyone”)?
• What kind of resources do you have available (time, money)?
• Where is your traffic coming from (analytics)?

12. FACEBOOK

13. CREATE A PAGE
http://www.facebook.com/pages/create.php

14. ADD CONTENT
http://www.facebook.com/pages/create.php

15. ADD APPLICATIONS
http://mashable.com/2010/03/28/facebook-business-apps/

16. LEARN ON FACEBOOK
http://www.facebook.com/pages/learn.php

17. FIND TUTORIALS

18. ADVERTISE
http://www.facebook.com/FacebookAds?v=app_4949752878

19. TWITTER
aka - “what’s a hashtag?”

20. TWITTER
http://www.jhische.com/twitter/

21. GET TWEETDECK
http://www.tweetdeck.com/

22. BUILD A DASHBOARD
http://hootsuite.com/

23. LISTEN CLOSELY

24. BE A GOOD PARTY GUEST
Bring something to the party, be a resource
Ask about other people
Help make connections
Cross promote

25. CONTACT ME
Jaki Levy, Founder, Arrow Root Media
jaki@arrowrootmedia.com
http://arrowrootmedia.com
@jackomo

26. THANK YOU!
Jaki Levy, Founder, Arrow Root Media
jaki@arrowrootmedia.com
http://arrowrootmedia.com
@jackomo