The document discusses emerging youth trends for 2010 related to camp merchandise and branding. It identifies celebrity influences like Justin Timberlake and Jay-Z that shape teens' perceptions. Popular trends include slogan tees, hip hop styles, retro inspiration, mixing skate/surf/street styles. It recommends leveraging trends through artwork on classic pieces and utilizing online stores and social media to promote merchandise programs. Camps should understand camper culture, keep up with trends, get campers involved, and not be intimidated by trends but enhance their culture through current styles.