The Economics of Unlearning in Management Education/TITLE

02

CHAIRMAN’S MESSAGE

03

BOARD OF GOVERNORS

04

UNLEARN

06

UNBECOME

08

ROI–THE ECONOMICS
OF EDUCATION

10

THE POWER OF ONE
UNCAMPUS

12

A TOUR TO
JAIPURIA CAMPUSES

20

UNCAMPUS CURRICULUM

27

DON’T SETTLE FOR
ANYTHING LESS

28

UNTEACH
UNCAMPUS LEARNING

30

OUR CORE FACULTY

34

UNCAMPUS EXPERIENCE

36

ARE YOU READY FOR
THE INDUSTRY?

38

EMINENT SPEAKERS

41

INTERNATIONAL LINKAGES

42

DO WHAT YOU LOVE
LOVE WHAT YOU DO

44

UNCAMPUS PLACEMENTS

46

THE JAIPURIA EDGE

48

AN INTERVIEW WITH
MR. P CHANDRASEKHR

50

A REWARDING CAREER
A TRANSFORMED LIFE

51

OUR RECRUITERS

52

UNCAMPUS ADMISSIONS

LIVING & LEARNING ON CAMPUS

CHAIRMAN'S MESSAGE

BE PREPARED TO

CHANGE
M
A
T

anagement education is not for those who want a cushy life. And
it is certainly not for the meek hearted. Management education is
for you only if you ache to be more and to do more. Step into a
demanding and rigorous course such as this, not for the degree
you will get at the end, but for the process of learning that you will
go through now and in your life thereafter.

At Jaipuria Institute of Management, change will be your constant companion. You will
reject, reinterpret and rediscover practices and models. You will shatter all that you
have prided as your “knowledge”–only to discover a new perspective. Each day.

SO BEFORE YOU STEP INTO A PROGRAMME AT
JAIPURIA, BRACE YOURSELF TO START
EVERYTHING AFRESH.

GET READY TO
UNLOCK YOUR MIND

02

BOARD OF GOVERNORS
CHAIRPERSON

VICE-CHAIRPERSONS

Sharad Jaipuria
Chairman & Managing Director
Ginni International Ltd.
Senior Vice President–PHDCCI

Anjali Jaipuria
Educationist

Shreevats Jaipuria
Executive Director
Ginni International Ltd.

Dr. G. Pattanaik
Vice Chancellor
University of Lucknow, Lucknow

Dr. Rajiv R Thakur
Director
Jaipuria Institute of Management, Noida

Dr. Pritam Singh
Director General, IMI, New Delhi
Former Director, MDI and IIM, Lucknow

Dr. Prabhat Pankaj
Director
Jaipuria Institute of Management, Jaipur

D. Swarup
Ex-Chairman
Pension Fund Regulatory &
Development Authority

Dr. Jai Prakash Upadhyay
Director
Jaipuria Institute of Management, Indore

MEMBERS
Salil Bhandari
Corporate Consultant
Anurag Dalmia
Vice Chairman
Dalmia Bros. (P) Ltd.
Dr. Kamal Gupta
Corporate Consultant
Former Technical Director, ICAI
Sudhir Jalan
Co–Chairperson
Rieter India (P) Ltd.
Ravi Jhunjhunwala
Chairman
LNJ Bhilwara Group
S.S. Kohli
Former CMD
India Infrastructure
Finance Company Ltd.

Nominee, AICTE, New Delhi
Dr. Pankaj Gupta
Director General
Jaipuria Institute of Management

Nominee, State Government

Dr. S.R. Musanna
Director
Jaipuria Institute of Management,
Lucknow

Kashi N. Memani
Former Chairman &
Country Managing Partner
Ernst & Young, India

03

BREAK FREE

A
T

hat you learnt yesterday is redundant today.
You need to think new to survive. The world is
changing. And it compels us to search for new
tools, techniques and ideas to get an edge
and survive in a world that brims with endless
challenges. How do we find these new ideas?
Learning new ideas require us to first unlearn all the old ones we
have stored in our minds. If we can’t first unlearn–then we can’t
learn. It is that simple. Unlearning alone helps us adapt and
remain relevant.

W

Surprisingly, then only a few management institutes are really
trying to realign their education in this way.
While the goal of management
education is to create leaders,
traditional management education
does not use a multi-dimensional
approach that focuses on the
individual first. Jaipuria Institute of
Management takes learning to another level. The path is simple
and clear. Learning is the genesis of effective leadership.

Performance or Purpose?
Learning or Unlearning?
What should you choose?

Think about it.

And learning never happens in isolation. In fact learning and
unlearning are two sides of the same coin. The ability and the
freedom to think from all possible angles is the starting point.
At Jaipuria institute, learning remains the core of the pedagogy.
And the student at its epicentre. The environment and curriculum
at Jaipuria facilitate active thinking. Active thinkers become aware
about their ‘Self’ as much as the businesses they are a part of. And
this very awareness creates the stage for you to start your learning.
Once you ask the right questions, you seek out your possible
solutions. You absorb and assimilate, you learn. But learning is
never an end in itself. From the learning that you absorb comes a
new question, a new thought.
The culture at Jaipuria propels students to step out of the box, to
think afresh and to discover anew. Innovation becomes a way of
life. Students at Jaipuria thrive on risks. And this puts them in
centre stage wherever they go. Leadership therefore becomes their
next natural step.
Studying at Jaipuria then is really not about getting a degree. It is
about getting a fresh perspective to life instead.

DON’T JUST GET A DEGREE
GET A NEW PERSPECTIVE TO LIFE INSTEAD

04

JAIPURIA’S LOOP OF
KNOWLEDGE
LEARNING WITH THE MIND. LEADING WITH THE HEART.
AT JAIPURIA, EDUCATION IS EMPOWERMENT. THAT IS WHY
THE ETHOS HERE IS BUILT AROUND THE STUDENT, THE
INDIVIDUAL WHO YEARNS FOR KNOWLEDGE.

LEARN
Seek the truth, pursue it,
reach out. Be ready to
head anywhere,
as long as it's forward.

THINK
Ask questions, contemplate,
explore new avenues. After
all, what you think is
what you become.

IMBIBE
Absorb, experience,
appreciate–as much as you
can. Let go of insecurity,
start feeling proud
of who you are.

INNOVATE
Think unique, traverse
new roads, achieve
the extraordinary,
keep it simple. Discover
new routes to success.

CHOOSE

LEAD

Weigh your options,
prioritise, take your pick,
try the new, accept
challenges. Understand the
power of risk-taking.

Take charge, blaze a
new trail, be a trendsetter.
Management is doing things
right, leadership is
doing the right things.

05

LEARN TO UNLEARN

Y
Y
T

our tryst with destiny has begun. Thousands
of AICTE approved business schools,
university MBA programmes, autonomous
schools and more, how do you make the right
choice? It is true that management education
cannot add value if it fails to reevaluate and
reinterpret existing knowledge.

Typically, B-Schools train you to focus on what to learn rather than
on how or why to learn. Traditional management education is
confined to familiar zones. Focusing on performances rather than
on the purpose of actions. It continues to re-apply old data to
emerging realities.

“The illiterates of the 21st century
will not be those who cannot read
and write but those who cannot
learn, unlearn and relearn”
-Alvin Toffler
American Writer & Futurist

The obvious question then is;
Are we asking the right
questions in the classrooms?
Are we able to dissect, analyse
and reevaluate data in the
context of our times?

What blocks us from learning anything new is our obsession to
older ways, older theories and practices. Also a fear of stepping out
of our comfort zone holds us back.
Creativity can emerge in the absence of any judgment of our
cultured thought processes. The challenge before management
education therefore is to create learning that breaks down
knowledge, erases pre-conceived and tutored ideas. To build the
next generation of innovative leaders therefore, a curriculum of
unlearning is vital.

06

Breaking the clutter, Jaipuria Institute of Management brings in
this much needed perspective to management education. You walk
in to this B-School and you experience the difference. From day
one, you will be guided by a faculty mentor and subsequently by an
industry mentor. The environment and the pedagogy challenge you
to first undo and UNBECOME. And then enable you to unleash your
true potential. The entire programme is structured to break down
all mental constructs accumulated over time. The introduction of
theatrics as a part of pedagogy is one such example of Jaipuria’s
unorthodox ways. The learning is current and industry relevant,
thanks to the industry centric live projects that put students into
real time situations to test their learnability, adaptability and
employability.
Offering new and emerging courses like Retail and Service
Management and staying abreast the current market trends has
been Jaipuria’s forte. Understanding the need for specialised
programme for the marketing professionals, Jaipuria began
offering PGDM (Marketing) way back in 2007 at its Noida campus.
Packed with innovation, Jaipuria has even engineered a borderless
campus integration through Uncampus. For the first time in a
management school, it has brought in the best of quality, diversity
and opportunities on a single platform, for both students and
recruiters alike. The Uncampus experience is innovation
exemplified. An exchange of ideas, learning methods and faculty
pool, it is a one window interface for admissions and placements
as well. Clearly then, Jaipuria Institute has been seeking more out
of education.

TO UNLEARN MEANS TO
OPEN UP YOUR MIND
ACCEPT THAT YOU CAN BE WRONG
COLLABORATE WITH OTHERS’
THOUGHTS AND OPINIONS
PUSH THE LIMITS OF
PRECONCEIVED IDEAS
WORK WITHOUT FEAR OF FAILURE

TO ATTAIN KNOWLEDGE ADD
THINGS EVERYDAY.
TO ATTAIN WISDOM SUBTRACT
THINGS EVERY DAY
-LAO TSU
Chinese Philosopher

07

R I

THE ECONOMICS
OF EDUCATION

Y
E

very investment has a promise of a
return. Some in short term and others
in long term. An investment in
management education is one
investment that promises both short
and long term returns.

However, the way it is seen from the other side is completely
different. For most of the aspirants, management education
is a sure-shot way of getting into the big league and making
big money the day they get out of the institute. Yes!
management graduates are in demand and yes, they have
better chances of growth in organisations. But have you
asked why? It is because these professionals bring with
them more than just knowledge. They bring with them
analytical and logical thinking, adaptability and above all
dynamism that's peculiar to the ever-changing world of
businesses today.
An investment in management education is beyond
monetary and so are the returns. It is the institute's
responsibility to provide you with the best opportunities but
it is also your responsibility to be ready for opportunities
when they come knocking. The true test of a management
institute comes in the employability of its students. Jaipuria
Institute believes that you as a thinking, learning individual
are an active participant and an empowered architect of
your own destiny. You decide, you choose, you create and
you become ready for the next step. The institute pools in
the best resources, the latest knowledge practices, and the
greatest minds to offer you the tools to chisel your destiny.
The platform is ready and flush with possibilities. Needless
to say the best of recruiters too come knocking. The
question again is–are you ready?

08

YOU
INVEST
Money

Time

Effort

Aspirations

YOU GET
IN RETURN

ESSENTIAL
MANAGEMENT
SKILLS
LEADERSHIP
PROBLEM-SOLVING &
ANALYTICAL SKILLS
INITIATIVE

Management
Knowledge

Personal
Attribute
Development

INTERPERSONAL &
COMMUNICATION SKILLS
STRATEGIC THINKING &
PLANNING ABILITIES
TIME MANAGEMENT SKILLS

Industry
Exposure

New
Vision

FUNCTION SPECIFIC SKILLS
TEAMWORK
ADAPTABILITY TO CHANGE
GLOBAL ORIENTATION

Managerial
Skills
Development

Rewarding
Career

ABILITY TO LEVERAGE
TECHNOLOGY
PROJECT MANAGEMENT
FOCUS

Lifelong
Learning

09

THE POWER
OF ONE
Learning without borders. Simplified placement and admission procedures.
All for One and One for All. More on the Uncampus edge and why it is the best ROI.

The Power of One. This was quite unheard of in a multi–campus B-School before.
But Jaipuria Institute went ahead and did it. It broke down borders across campuses,
and re-structured the whole culture of exchange among disparate campuses. The
results have been out there for all to see.

U
A
T

ncampus–a pioneering campus unification
across Lucknow, Noida, Jaipur and Indore
has benefited all stakeholders. It has
engineered a unique culture of boundless
exchanges in ideas, exposure and learning.
For a student at Jaipuria, Uncampus brings
together peer interactions through campus
events. It further facilitates learning from a pool of 95+ mentors.
You can also choose to spend a trimester in any other campus
through the Uncampus Exchange Programme.

10

Centralised admissions and placements through Uncampus have
not only simplified processes but also multiplied diverse options for
both students and recruiters. Students can access opportunities
available across four campuses. Recruiters too find ready a pool of
talent at a location of their choice.
Above all, Uncampus brings together stalwarts to design a unique
course curriculum under the aegis of the Jaipuria Academic Area
Councils. The result is undoubtedly at par with the best in the
world. Clearly, the Uncampus offering is the best advantage at
Jaipuria. It is also the perfect Return on Investment for any student.

UNCAMPUS
ADMISSIONS
Provides flexibility to
students to choose
campus & programme
of their choice

UNCAMPUS
CURRICULUM
Centrally designed
curriculum by
Jaipuria Academic
Area Councils which
enables students
with finest knowledge

UNCAMPUS
PLACEMENTS

UNCAMPUS
LEARNING

Centralised
placement that
offers wider choice
both for students
and recruiters

Rich exchange of
knowledge through
faculty exchange
programmes, cultural
and academic events
across all campuses

UNCAMPUS
EXPERIENCE
Unlimited exposure
through inter-campus
student exchange
programme for one
trimester each across
4 campuses

11

OF EDUCATION, COMMERCE
AND NAWABI TEHZEEB

Welcome to Lucknow, the capital city of Uttar Pradesh. The second largest metro in North and Central India after Delhi, it is the 6th city in
India for fastest job–creation. Lucknow is a major market and trading place in Northern India. Thanks to the opening up of the economy,
many new opportunities in the business and service sector have been created. Lucknow’s excellent educational, commercial, banking and
legal infrastructure has brought in rapid growth in information technology, banking, retailing, construction and other service sectors. It has
also been selected for the Smart City Project of Government of India.

LIFE AND THE CITY
The land of erstwhile Nawabs, Lucknow has blended its old world
charm and Lucknawi tehzeeb with recent modernisation. A visit to
Lucknow enthrals you with its rich legacy in arts, dance & music,
literature & poetry. Exotic arts like Chikan, Zardosi, Jewellery, Bidri,
Enameling are celebrated the world over. Gota, calico printing, fine
pottery and perfumes called Attar (itra) and the art of kite flying are
known to have attained perfection here. Lucknow Mahotsav is
perhaps the best time to visit the city. Held during
November–December, this is when the city comes alive in its rich
crafts, cultures and traditions for ten days.

A RICH ARCHITECTURAL LEGACY
Lucknow’s legacy of exceptional Mughal architecture draws people
from the world over. Rumi Darwaza is said to be identical in design
to an ancient portal at Constantinople. Asafi Imambara’s (Bara
Imambara) central hall is said to be the largest vaulted chamber in

12

DID YOU KNOW

the world. A staircase from outside leads to a series of labyrinths
known as Bhool-Bhulaiyan. The Chhota Imambara is more ornate in
design with exquisite chandeliers, gilt-edged mirrors and colourful
stuccos making this golden dome a truly exceptional monument.
Jama Masjid– free from the pseudo-Italian art then in vogue in
Lucknow reflects the Mughal style of architecture.

ABUNDANCE OF GREEN SPACES
Several parks like the Ambedkar Memorial and Lohia Park, Swarn
Jayanti Park and Aurobindo Park, attract residents for an evening
stroll on holidays and weekends. The sprawling National Botanical
Garden at Sikandarbagh and the city’s Kukrail Reserve Forest for
conservation of crocodiles are worth a visit. Moosa Bagh and
Utretia are other popular picnic spots. National parks accessible
from Lucknow are Dudhwa National Park, Nawabganj Bird
Sanctuary and Samaspur Bird Sanctuary.

Lucknow is known as the Golden City of India, Shiraz-i-Hind
and the Constantinople of the East.

“Jaipuria doesn’t teach you how you can be
better than others; it makes you better than
yourself. The courses offered here are industryoriented and focus on the holistic development
of the students. The exceptional placements of
Jaipuria Lucknow clearly indicate what Jaipuria
does and how well it does it.”

Tuhin Sharma (PGDM 2012-14)

JAIPURIA LUCKNOW
Established in 1995 & led by Dr. S R Musanna, Jaipuria Lucknow has a conducive environment for
experiential learning. It trains you to think critically and act creatively. The curriculum, keeping in mind
the evolving business landscape encourages you to think out of the box, change paradigms and unlock
your true potential.

Jaipuria Lucknow offers the following AICTE approved, two year full-time programmes:
PGDM, PGDM (Financial Services) & PGDM (Retail Management)

‘A’ Grade
Accreditation
by ‘NAAC’, UGC

4th in North India
amongst private B-Schools
(Career 360, 2012)

9th in North India
amongst private B-Schools
(Business Today, 2013)

26th by Recruiters amongst
private B-Schools in India
(Business World, 2013)

23rd in India amongst
best private B-Schools
(NHRDN, 2013)

13

THE HUB OF EDUCATION,
COMMERCE AND INDUSTRY

New Okhla Industrial Area or Noida. 20 kms from South East Delhi. Designed for great connectivity to other parts of the region via metro,
road and rail. Planned infrastructure developments to create residential and commercial spaces propelled realty and commercial growth in
Noida. IT parks and industries in this area along with innumerable housing projects have been important employment generators. Home to
many IT multinationals, the Software Technology Park, Noida is an industrial and automobile hub as well. Its Special Economic Zone status,
close proximity to Delhi and a suburban atmosphere have encouraged many companies like Sapient, IBM, AON Hewitt, TCS, Wipro and HCL
etc. to have their Indian branch offices here.

CITY OF ENTERTAINMENT

SPORTS AND THE CITY

Noida is one of the entertainment hotspots in the country with
India's largest theme-based amusement park–Entertainment City,
also called World of Wonder. The 100 acre Noida Film City hosts
shootings for various mainstream and regional feature films,
television shows and edutainment programmes. Also, it is a hub for
all major news channels and famous studios–T-Series, Network 18,
CNN IBN and others. The Film City is also a gateway to Noida's twin
city Greater Noida.

It hosted the Half-Marathon in 2005 and the Queen’s Baton Relay
for the Commonwealth Games. The cycling competition for 2010
Commonwealth games was held at Noida–Greater Noida Express
Way. The Noida Golf Course boasts an 18 hole par 72 course. In
2011, Greater Noida also hosted the inaugural Formula One Indian
Grand Prix at the Buddh International Circuit–a first of its kind in
South Asia.

CONNECTED TO EVERYTHING THAT MATTERS
MODEL CITY IN UP
Noida is ranked at 17th place as a clean city in India. It is home to
many prestigious educational institutes, shopping malls and hotels.
Developments in industry and commerce have made Noida a model
city in UP which is being replicated elsewhere in the state.

14

DID YOU KNOW

Noida has been put on fast track by the Delhi Metro. It is well
connected to Connaught Place, New Delhi, through the metro.
Noida has three important expressways–DND Flyway, Noida-Greater
Noida Expressway and Yamuna Expressway. DND Flyway connects
Delhi and Noida in no time and is highly preferred by the office-goers.
Yamuna Expressway connects Agra via Mathura to Noida.

Noida is one of the largest industrial townships of India.

“I was looking for world class curriculum and
Jaipuria is one of the best management institutes
in the country today. Additionally, it offers state-ofthe-art infrastructure and that helped me decide
to join the institute”

Shashank Sengar (PGDM 2012-14)

JAIPURIA NOIDA
Established in 2004, Jaipuria Noida focuses on blending traditional Indian ethos with contemporary management
developments to transform you into motivated, well-trained and ethical leaders. Led by Dr. Rajiv R Thakur, it is among the few
institutes to offer specialised programme in Service Management. The campus also offers PhD Programme in association with
Mohanlal Sukhadia University, Udaipur. At Jaipuria, you will be encouraged to reject conventions, break old paths to chart new
routes. You will choose to make a difference. Jaipuria Noida will help you unveil the thinker and the leader in you.

Jaipuria Noida offers the following AICTE approved, two year full-time programmes:
PGDM, PGDM (Marketing) & PGDM (Service Management)
Shashank Sengar.

PGDM equivalent to
MBA by Association of
Indian Universities (AIU)

'A' Grade Accreditation
by NAAC, UGC

Rated 'A++'
(Business India, 2013)

7th in North India
amongst the top
private B-Schools
(Career 360, 2012)

20th in India amongst
best private B-Schools
(NHRDN, 2013)

15

ARTS, CULTURE, HISTORY
AND A PROMISING FUTURE

Jaipur–the Pink City. 260 kms from Delhi and 240 kms from Agra, the one end of the Golden Triangle of Delhi, Agra and Jaipur. A legacy
of 280 years and a metro city steeped in the magnificence of history. Alluring visitors with its riveting colours, diverse arts and cultures,
Jaipur is a tourist’s delight.

WORLD FAMOUS ARTS AND CRAFTS

BEST PLANNED CITY IN INDIA

Ranked as the 11th largest deposit centre and 9th largest credit
centre nationwide, it is also famous as a large exporter of gold,
diamond and stone jewellery in Asia. Jaipur’s jewellery markets are
one of the biggest in the country. Notably, Meenakari and Kundan
work are world famous and so is Lacquer jewellery. A visit to Jaipur
cannot be complete without exploring Jaipur sarees, handmade
kathputli, blue pottery, leather craft and miniature paintings, marble
art, carpets and quilts.

Located near Delhi, Jaipur has become a conduit between the
North East and Western ports of India. As one of the best planned
cities in the country, its infrastructure and facilities make it an
ideal business city. Home to both traditional and modern
industries, the city has attracted companies such as Genpact,
Coca Cola, Ericsson, MICO, Infosys and NEI; owing to its investment
friendly climate and pro–business attitude.

PINK CITY–HERITAGE CITY

A confluence of the best literary minds from across the world,
Jaipur Literary Festival is Asia’s biggest festival of all. Hosted in the
month of January in Jaipur, it celebrates the best of Rajasthani,
Indian and international literature.

THE BEST OF WORLD LITERATURE
A rich culture of customs, traditions, festivals and a civilization of
hundreds of years old forts and monuments make Jaipur a
heritage city. Hawa Mahal, Jantar Mantar, Amber Fort (Amer Fort),
Nahargarh Fort, Jaigarh Fort, Albert Hall Museum of Jaipur are the
best architectural examples for the entire world. On a visit to
Jaipur, tourists also enjoy regal experiences at heritage properties
like Rambagh and Jaivilas.

DID YOU KNOW
16

Jaipur was not always a "Pink City". It was painted pink in the 19th Century in order to welcome the Prince of Wales.

“Jaipuria Jaipur laid the foundation for my
professional life. It turned me into an achiever, with
the on-campus placement in Deutsche Bank being
the icing on the cake. Learn what is taught to you, but
also learn more about yourself. Find out who you are,
what talents you possess and, most importantly, what
you want out of your Jaipuria experience. At the end
of these two years of your life, you would like to make
sure that you are at a place where you’re not just
earning well, but are also happy.”

Shefali Arora (Alumni 2009)

JAIPURIA JAIPUR
Jaipuria Jaipur is committed to creation, dissemination and application of management knowledge.
Led by Dr. Prabhat Pankaj, Jaipuria Jaipur’s unique pedagogy mix aims at transforming young
management students as competent, cross-functional and result oriented managers.

Jaipuria Jaipur offers AICTE approved, two year full-time PGDM programme.

PGDM equivalent to
MBA by Association of
Indian Universities (AIU)

Best B-School in
Rajasthan
(Business Today, 2012)

Best B-School
in Rajasthan
(Financial Express)

‘A+’
Business India, 2011

17

FROM A BRILLIANT PAST
TO A BRIGHT FUTURE

From the remnants of a glorious Holkar era, Indore is a city fast becoming the IT and business hub of Central India. The largest city in
Madhya Pradesh, Indore is weaving together a glorious history with a powerful future.

THE MINI BOMBAY

A FOODIE’S DELIGHT

The era of liberalisation has seen Indore at the forefront of a number
of privatisation initiatives. Being a testing ground, it has witnessed
many firsts in the country. Expanding rapidly, Indore hosts many
Industries–Automobile, Textile, IT etc., in its satellite towns
Pithampur and Dewas. Pithampur is also known as the Detroit of
India. Indore is the 4th largest cotton textile centre in the country, it
accounts for about one third of the total ‘Namkeen’ (snacks)
production in India. Due to its trade and industry, the city is referred
to as Mini Bombay.

The quintessential food lover’s paradise, Indore is famous for a
delightful street food experience at Chappan and late night eat outs
at Sarafa. A visit to Indore is incomplete without sampling some of
the most unique corn delicacies, road side chaats and local
desserts. Restaurants and multi-cuisine delis like Chef’s Alcove
offer exquisite and authentic cuisines from around the world.

Headquarter of Madhya Pradesh Stock Exchange; Indore is the
regional head of many multi-nationals like–Impetus, CSC, CIS,
Infosys and TCS are soon to open their campuses. The recent Global
Investors’ Summit hosted here, attracted investors from 21
countries.

LAND OF TEXTILES
Indore, one of the big cloth markets offers ornate sarees and
brocades in Maheshwari and Chanderi weaves. Bagh, famous for
block prints done on traditional cotton, silk and jute is just 150 kms
from Indore.

DID YOU KNOW
18

CENTRE OF EDUCATION
Indore prides itself on the educational institutes present here.
Indore is the only city in India to have both IIT and IIM. The city’s Devi
Ahilya Vishwavidyalaya is a renowned University of India.

PLACES TO SEE
Indore’s rich architectural legacy has stood the test of time. The
Rajwada–the erstwhile palace of the Holkars in the heart of the city,
the Chhatris and Lalbagh Palace all stand testimony to the grandeur
of the Holkar era. The other must-visit places in the city are the
Central Museum, Bijasan Tekri and village resorts like Chokhi Dhani
and Nakhrali Dhani. Indore also links visitors to other religious and
touristic hotspots like Ujjain, Mandu, Maheshwar, Omkareshwar
and Sirpur.

The country's first toll road, first private telephone network (Airtel) and
first private FM Radio (Radio Mirchi) were launched in Indore.

“Before enrolling for the 2012-14 PGDM course, I
got the opportunity to explore Jaipuria Institute of
Management, Indore. I realised that the institute
had some of the finest faculty in the country and
great infrastructure. Being a part of the prestigious
‘Brand Jaipuria’ would also be an honour for
anyone. Despite being from Indore, I chose a
residential programme at Jaipuria Institute of
Management because I thought it would give me a
24×7 exposure to constant learning.”

Shreyas Saundadtikar (PGDM 2012-14)

JAIPURIA INDORE
The youngest of all, Jaipuria Indore is “tomorrow’s” B-School. Situated in the picturesque location, it is
fully equipped with modern amenities to facilitate learning in a digital based business learning
environment. Spearheaded by Dr. J.P. Upadhyay, the institute goes beyond conventional education
methodologies where students are not merely learners but also contributors.

Jaipuria Indore offers AICTE approved, two year full-time PGDM programme.

4th amongst top promising
B-Schools in India
(Competition Success Review, 2013)

Fully residential
campus with 24x7
learning

Unique Industry
Mentorship Programme–Chisel
for hands on experience

Summer and Winter
Immersion for experiential
learning

19

UNCAMPUS CURRICULUM

CHOOSE TO CHANGE
AICTE APPROVED TWO YEAR FULL-TIME PGDM PROGRAMMES
PGDM

PGDM (Financial Services)

PGDM (Marketing)

PGDM (Service Management)

A
T

s businesses evolve in a vibrant knowledge
economy, so must management education.
Quick to respond to the emerging trends
around the globe, Jaipuria Institute has
designed industry-ready, multiple course
programmes for students to choose from.
Bringing together courses like E-commerce,
Risk Management, Mall Management and Social Media to name a
few, the curriculum assures value delivery. The entire two year

A

DID YOU KNOW
20

Jaipur is considered to be the Paris of India

PGDM (Retail Management)

programme is divided into six trimesters. A total of 35 courses (23
core and 12 electives) of three credits each are required to be
successfully completed by a student to qualify for the award of the
Post Graduate Diploma in Management. Apart from specialised
programmes in Retail, Financial Services, Marketing and Service
Management, students in their second year get to choose a dual
specialisation. A rich industry exposure through Summer
Internships and Live Projects further substantiates and affirms
management knowledge acquired on campus.

POST GRADUATE
DIPLOMA IN MANAGEMENT

PGDM
(FINANCIAL SERVICES)

OFFERED AT LUCKNOW, NOIDA,
JAIPUR AND INDORE

OFFERED AT JAIPURIA LUCKNOW

Core Courses

Core Courses

INFORMATION TECHNOLOGY (IT)


Information Technology for Managers
Management Information Systems

Management Information System in Financial Services

FINANCE

FINANCE

Accounting for Decision Making–I
Accounting for Decision Making–II
Financial Management–I
Financial Management–II

Accounting for Decision Making
Financial Markets and Services

QUANTITATIVE MANAGEMENT &
OPERATION MANAGEMENT (QM & OM)


Quantitative Analysis for Management–I
Quantitative Analysis for Management–II
Operations Management

Quantitative Analysis for Management
Quantitative Analysis for Finance
Services Operations Management

HUMAN RESOURCE & ORGANISATION
BEHAVIOUR (HR & OB)
Organisation Behaviour–I
Organisation Behaviour–II
Human Resource Management

MARKETING
Marketing Management–I
Marketing Management–II

BEHAVIOUR (HR & OB)

MARKETING
Marketing Management
Marketing of Financial Products & Services

BUSINESS COMMUNICATIONS
Business Communication–I
Business Communication–II


STRATEGY
Strategy Formulation
Strategy Implementation & Control
(Including Capstone Simulation Course)

STRATEGY
Strategy Formulation and Financial Services Business
Strategy Implementation and Control in Financial Services Business

ECONOMICS


Managerial Economics
Macroeconomics & Business Environment
International Economics & Business

ECONOMICS

(At Jaipuria Lucknow)

International Economics & Financial Services Business

GENERAL MANAGEMENT
Research Methods for Management
Legal Aspects for Management
Entrepreneurship
Social Media

GENERAL MANAGEMENT
Research Methods in Management
Legal Aspects of Management

21

PGDM (RETAIL MANAGEMENT)

PGDM (MARKETING)

OFFERED AT JAIPURIA LUCKNOW

OFFERED AT JAIPURIA NOIDA

Core Courses

Core Courses



Management Information System and Retail Management

Management & Marketing Information Systems

FINANCE

FINANCE



Quantitative Analysis for Management
Quantitative Analysis: Its Applications for Retail Business
Retail Store Operations Management

BEHAVIOUR (HR & OB)


BEHAVIOUR (HR & OB)

MARKETING
MARKETING
Marketing Management
Strategic Marketing for Retail Management
Understanding Retail Business: Theory and Principles


Sales and Distribution Management • Consumer Behaviour
Marketing Research • Retail Marketing
Marketing of Services • Brand Marketing Management
Customer Relationship Management
Integrated Marketing Communication
Internet Marketing & E-tailing • Marketing Management–I


STRATEGY


Strategy Implementation & Control in Retail Management

STRATEGY


ECONOMICS

Strategy Implementation and Control

ECONOMICS
Macroeconomics and Business Environment

GENERAL MANAGEMENT
Legal Aspects of Business: Implications for Retail Management

22

GENERAL MANAGEMENT
Legal Aspects of Business

PGDM (SERVICE MANAGEMENT)
OFFERED AT JAIPURIA NOIDA
Core Courses

Management Information Systems

FINANCE

Services Operations Management

BEHAVIOUR (HR & OB)

MARKETING
Marketing Management–I


STRATEGY
Strategy Implementation & Control

ECONOMICS
Macro Economic & Business Environment

GENERAL MANAGEMENT
Understanding Services Business
Legal Aspects of Management
Managing Outsourcing of Services: Strategy,
Process and Contracts

23

POOL OF ELECTIVES
MARKETING
Retail Marketing
Rural Marketing
Brand Management
Marketing Research
Distribution and Channel Management
Advertising and Sales promotions
Consumer Behavior
Franchisee Marketing
Marketing in Practice
Managing and Marketing of Innovation
Business Marketing
Understanding Service Business
Sales Management
Merchandising Management
Strategy Management of Retailing
Product & Category Management
International Marketing
Special Topics in Marketing
Marketing of Financial Services
Strategic Marketing Management
Below-the-Line Marketing

MARKETING SERVICES
Product and Category Management
Advertising and Sales Promotion
Distribution and Channel Management
Consumer Behaviour
Sales Management
Integrated Marketing Communication
Brand Marketing Management
International Marketing
Marketing Research
Internet Marketing and E-tailing
Retail Marketing
Marketing of Services
Applied Marketing Strategy
Below-the-line Marketing
Services Communication Management
Media Planning and Management
Event Management
Public Relations

24

Mgmt. of Marketing Research & Advertising Agency Services
Managing Management Consultancy
Strategic Marketing of Services
Service Satisfaction: Measurement and Management

FINANCE
International Finance and Reporting Standards
Financial Econometrics
Financial Modeling
Wealth Management
Investment Management
Corporate Valuation
Fixed Income Securities
Financial Derivatives and Risk Management
Financial Markets & Services
Risk Management in Commercial Banks
International Finance
Project Finance
Private Equity and Venture Capital
Infrastructure Financing
Corporate Restructuring
Raising Capital: Financial Instruments, Institutions and Strategy

FINANCIAL SERVICES
International Finance
Financial Statement Analysis
Financial Derivatives and Risk Management
International Financial Reporting Standards
Bank Financial Management
Risk Management in Commercial Banks
Financial Planning
Fixed Income Securities
Corporate Tax Management: Planning & Execution
Project Finance
Advanced Corporate Finance
Strategic Cost Management
Financial Engineering
Private Equity and Venture Capital

HUMAN RESOURCE AND
ORGANISATION BEHAVIOUR
Training and Development
Leadership and Team Building
Performance Management

Compensation Management
Recruitment and Selection
Occupational Testing and Competency Mapping
Industrial Relations
Designing Work Organisations
International Human Resource Management
Organisational Development and Change
Strategic Human Resource Management
Labor Legislations
Transactional Analysis
Negotiation Skills

HUMAN RESOURCE
MANAGEMENT SERVICES
Manpower Planning & Recruitment Strategies
Training & Development
Competency Mapping and Performance Management
Compensation Management and Reward System
Employee Relations
International HRM
Human Resource Information System
Labour Laws
Knowledge Management
Cross-Culture & Diversity Management
Strategic Human Resource Management
Organisation Development & Change
Talent Acquisition, Retention & Growth

DECISION SCIENCES AND
OPERATIONS MANAGEMENT
Total Quality Management
Manufacturing Planning and Control
Technology and Innovation Management
Management of Outsourcing
Supply Chain Management
Data Analysis
Project Management
Operation Strategy
Quality Management
Service Operation Management
Material Management
Logistics Management
Safety Health and Environment Management
Ware housing Management
Inventory Management
Managing Services Operation
Management of Technology

IT AND ITES MANAGEMENT
E-Business
Management Science with Spreadsheet Modeling
Enterprise Management Systems
IT Governance: Risk Management and Compliance
IT Project Management
Data Warehouse and Data Mining
Information Security & Management
Telecom Management in Business
Intelligent Interface for Managerial Decision
Dashboard Reporting
Database Management System
E–Commerce
Data Mining for Business Intelligence
Enterprise Resource Planning
Knowledge Management
Software Project Management
Telecom Management

RETAIL AND MERCHANDISING
Retail Management
New Store Planning
Merchandise and Category Management
Store Designing and Visual Merchandising
Indirect Tax laws
Store Operations
Franchising and Global Retailing
Mall Management
Rural Retailing
Retail Environment: Global Trends & Concepts
Retail Economics & Store Profitability
Retail Store Operations Management
Retail Selling & Sales Management
Merchandising Management
Management of Store Design & Layout
Supply Chain Management & Warehousing Management
Management of Store Events, Advertising & Promotions
Category Management and Private Label Development
Managing Retail Verticals
E–tailing
Vendor Development & Management
Retail Brand Building & Management
Retail Research & Retail Audit
Strategic Management of Retailing

*The pool of electives is indicative. It may differ from campus to campus and programme to programme.

25

INSURANCE AND
RISK MANAGEMENT

GENERAL MANAGEMENT AND
OPEN ELECTIVES

Actuarial Science
Corporate Finance and Financial Risk Management
Fire & Miscellaneous Insurance
Life, Health and Disability Insurance
Operations in Insurance Companies
Pricing of Life & Health Insurance
Principles of Insurance
Property Maintenance & Risk Management
Risk Management and Insurance Planning
Strategic Management of Insurance Organisations
Underwriting Motor and Marine Insurance

Banking Products
Banking Systems
Principles of Insurance
Operations and Regulations in Banks
Advance Data Analysis
Investment Banking
Entrepreneurship – (Open elective in campuses where
it is not offered as core course)
Marketing of Insurance Products
Securities Market Regulations
Operations in Insurance Companies
Business Negotiations Skills


Business Ethics and Values

Essentials of Business Communications
Advanced Managerial Communications

Leadership
Interpersonal Processes and Team building
Coaching and Counseling Skills

STRATEGY MANAGEMENT
Corporate Governance and Business ethics
Merger, Acquisition and Collaborations
Global Competitive Strategy
Entrepreneurship and New Venture Management

Creativity and Innovation
Advanced Communication
Thinking and Writing Skills
Personal Growth
Personality Development and Business Etiquette
Spirituality and Management

ECONOMICS
Business Analytics
Business Forecasting
Environmental Economics for Business
Behavioural Economics and Decision Making
Game theory application for Managers
Economic Policy Analysis

Advanced Entrepreneurship
Power, Ethics and Politics
Women Leadership
Corporate Social Responsibility
Business Forecasting
Management of NGOs
Business Government and Global Economy
Business Analytics

INTERNATIONAL BUSINESS
Intellectual Property Rights
Business Dynamics in BRICS
Geo Politics and International Business
CDM and International Business
WTO and International Business

Building and Sustaining a Successful Economy
Business Turnaround Management

*The pool of electives is indicative. It may differ from campus to campus and programme to programme.

26

DON’T SETTLE FOR
ANYTHING LESS
A CHECKLIST FOR YOU TO PICK THE RIGHT B-SCHOOL
¨ with management principles and experience, also helps develop my personality and soft skills
Equips me
¨ cases, business simulations, industry immersion and live projects, helps me in understanding the
Integrated

concepts and implement them in real situations
¨ elective courses that offer me an opportunity to pursue dual specialisation
Innovative
¨
Industry relevant curriculum that is constantly updated to meet growing industry demands
¨industry exposure through industry visits, summer internship, guest lectures to help me understand
Immense

intricacies of the corporate functions
¨
Class activities like quizzes, written assignments, group discussions, interviews and evaluation that provide me

the scope to interact with peers and enhance management and organisational skills
¨ skill developers and counselors to hone my people and communication skills
Trained soft
¨
Programmes focusing on individual strengths and weaknesses rather than being a one size fits all programme
¨ atmosphere for learning
Condusive
¨facilities and activities for recreation
Adequate

27

ASK THE RIGHT QUESTIONS

Y

ou just cannot be complacent at Jaipuria
Institute of Management. The 95+ faculty of
experts in academics and the industry
inspires a hunger for more knowledge and
continuous self-driven learning. If you
thought you know it all–well think again.
Once in their classroom, all the models,
theories and practices of management will be dissected, broken
down and thrashed for analysis and review. Once in their radar, you
are provoked, challenged and enthused to think out of the box.
You find a clear purpose and direction to your enquiry. Classrooms
at Jaipuria become bedrocks for further investigation and newer
solutions. A synergy of the best of brains, Jaipuria’s faculty is known
for its teaching skills and contribution to management knowledge
as well. With a rich count of published papers and books to their
credit, they are also most sought after for their holistic

Y

Management Development Programmes (MDP) for the industry.
Jaipuria’s 360o teaching methodology–group discussions,
presentation techniques and corporate interactions form a major
part of the pedagogical process. You are exposed to industry issues
and situations involving a critical thought process you are likely to
encounter, through Orientation and Foundation programmes, Guest
lectures, National conferences, Conclaves and Industrial visits.
Thanks to a symbiotic relationship with foreign universities like the
HEIG–VD, Switzerland, you are exposed to International student
exchange and researches Jaipuria effortlessly and ceaselessly
prepares you for not just learnability, but also adaptability and
hence employability.

SO KEEP THE QUESTIONS COMING.

150+

100+

MDPs OFFERED
FOR CEOs AND SENIOR
LEVEL MANAGERS

CEOs AND MIDDLE LEVEL
MANAGERS DELIVER
LEADERSHIP LECTURES

Leadership Skills Development Programme for the
Managers at National Dairy Development Board
Excellence in HR 2012’ for the managers
of New Holland Tractors Pvt. Ltd.
Transforming Managers to Leaders For Effective
Management of Change In 21st Century
28

400+
RESEARCH
PAPERS PUBLISHED IN
INTERNATIONAL
AND INDIAN JOURNALS
PROVIDING DIVERSIFIED
KNOWLEDGE

Accounting Standards and Forex for IREDA

LIST OF

MDPs

Enhancing Managerial Competencies for NTPC
Enlightening Top Management of State Trading
Corporation on RBI Guidelines and Indian and
International Contracts Act

UNCAMPUS LEARNING

MDPs

BUILDING KNOWLEDGE.
IMPACTING CHANGE.
Constant change in the economy means that management practices too must
keep evolving. Preparing professionals to sail through the winds of change is a
need of the hour. Most B-Schools are gearing up to this need by offering
continuous management education programmes. Jaipuria’s Management
Development Programmes (MDP) follows a holistic approach, building into it
the entire ethos of lifelong learning. The institute’s MDP centre is ambitious.
It offers state-of-the-art facilities complete with latest training gadgets and an
intellectual pool of over 95+ distinguished faculty members. This Centre
focuses on organising market driven customised Workshops, Seminars,
Conferences, Management Development Programmes, Faculty Development
Programmes, Training Programmes for industry and academicians alike.
Consultancy and Research activities are also undertaken to facilitate
knowledge dissemination from faculty members to update students in terms
of experiential learning.

THE PhD
PROGRAMME
Research. Refine. Redefine.
Break down prevalent knowledge and build the new. Jaipuria Institute comes
together with Mohanlal Sukhadia Univeristy (MLSU), Udaipur to offer a PhD
programme that prepares students for careers in academics, consulting and
management of business organisations. It is a formal training programme for
promising academicians and working executives, with proclivity for academics,
teaching and research. Spread over 3 years, the programme has been divided
into six semesters of 6 months each. Not only does it prepare scholars with
efficacy and excellence, it also bridges the gap between theory and practice.

“I have received my education from a lot of institutes
in different parts of the country, but the faculty at
Jaipuria Institute of Management is incomparable.
The teachers use aids like white boards, projectors,
videos, power point presentations, role plays, etc., to
help each student understand the concepts being
discussed. I also think that the faculty at Jaipuria is
easily accessible and that makes education not only
fun, but also easy for me. It has helped me build
several skills, including public speaking and I am
confident that going forward, I will be able to get a
placement as per my caliber.”

Geetika Goyal (PGDM 2012-14)

EXECUTIVE
PGDM
PREPARE FOR THE NEXT
UPGRADE. NOW.
Jaipuria’s Executive Programme (Three Year Part-Time)
has been uniquely designed for working executives,
entrepreneurs and other professionals who ache to
sharpen their skills through formal education, while
fulfilling current professional commitments. The course is
customised according to the job profile and sector/
companies. Divided into ten terms, students are required
to do three courses in every term so that they can
internalise learning systematically. The unique feature of
this programme is one can choose specialisation as per
his/her interest and work experience.

29

OUR CORE FACULTY
Over the last 18 years, Jaipuria has created an intellectual community of faculty members drawn
from industry and academia, renowned for their excellent teaching skills and contribution to
management education through creation and sharing of new knowledge.

BUSINESS COMMUNICATION

BANKING & FINANCE
Anurag Singh
MBM, PGDM
Research Interest: Corporate Finance,
Corporate Tax Laws, Mergers and Acquisitions
Dheeraj Misra
PhD, MA
Research Interest: Risk Management,
Financial Derivatives, Corporate Finance
Kalyani Parmal
PhD (Pursuing), UGC (NET), MBA, MS Finance
Research Interest: Financial Management
Capital Markets
Moid. U.Ahmad
PhD (Pursuing) MFC,
Research Interest: Islamic Management,
Banking, Entrepreneurship, Investments
Pankaj Gupta
Ph.D, CMA, Fulbright Fellow, Fellow (ICAI),
GCPCL (Harvard)
Research Interest: Financial Accounting,
Management Accounting & Control,
Strategic Cost Management, Corporate
Governance & CSR
Pratibha Wasan
PhD, MBA
Research Interest: Stock Markets, Derivative
Instruments, Risk Management
Priti Bakhshi
PhD, MBA, M.Com,
MA, UGC (NET)
Research Interest: Carbon Trading,
Capital Market, Micro Finance
Rashmi Chaudhary
CA, MBA
Research Interest: Investment Management,
Financial Management

DID YOU KNOW
30

Reena Agrawal
PhD, M.Com, B.Ed.
Research Interest: International Finance,
Financial, Markets & Services,
Entrepreneurship Research,
Management Accounting, Rural Finance
Ritu Wadhawa
PhD (Pursuing), MBA
Research Interest: Financial Management,
IFRS, Financial Inclusion
Shailesh Rastogi
PhD, MMS, PGDM-SM
Research Interest: Time Series Modeling,
Market Efficiency, Risk Management,
Primary Markets
Shikha Bhatia
PhD, M.Com, UGC (NET)
Research Interest: Capital Markets, New Issues
Pricing and Performance, Firms Survival,
Corporate Disclosure Practices

Abha R. Dixit
PhD (Pursuing), M.Phil
Research Interest: Trends in Business Communication,
Soft Skills, Cross Cultural Communication
Abhijit Nair
PhD, MA
Research Interest: Brand Communication and
Advertising Communication, Leadership
Development Business Communication
Ashok Advani
Masters in Marketing Management
Research Interest: Business Communication,
Marketing
Bhavya Raj
PhD, MA (English Literature)
Research Interest: Communication in Business
Charu Dubey
PhD (Pursuing), MBA
Marketing Communications, Consumer Behaviour

S.P. Garg
M.Sc. (Agri), PMA, CAITB, DBM (I)
Research Interest: Sustainable Development,
Strategic Mangement, Banking, Leadership,
Micro Finance

Devika Trehan
PhD (Pursuing), MBA Fin
Research Interest: Corporate Communication,
Mass Comm., Marketing Communication

Shyamji Mehrotra
MA, M.Com
Research Interest: Industrial Sickness,
Banking System

Hyma Apparaju
PhD (Pursuing), M.Phil
Research Interest: Needs Analysis,
Persuasive Communication

Sushma Vishnani
PhD, M.Com
Research Interest: Risk & Return,
Corporate Governance, Financial Reporting
Working Capital Management, Asset Valuation

Niva Bhandari
PhD, PGDHRM, M.A. (English Literature),
DCA (Diploma in Computer Applications)
Research Interest: Persuasive Communication,
Crisis Communication, Interdisciplinary Studies

Lucknow derives its name from Lakshaman, the younger
brother of Lord Rama and was also known as Lakhan.

DECISION SCIENCE &
OPERATIONS

ECONOMICS & IB

Abhay Kumar Srivastava
PhD, MBA
Research Interest: Operations & Supply Chain,
Operation Research

Jitendra Kumar Mishra
PhD, MBE, M.Sc.
Business Economics, Economic Policy,
International Business, International Marketing & Strategy
Climate Change and Sustainable Development

Jagdish Bhagwat
PhD (Pursuing), MBA
Research Interest: Operations Management,
Marketing
Lokesh Vijayvargy
M.Tech, B.E., GATE
Research Interest: Supplier Selection,
Supply Chain Management,
Ram Shukla
PhD, MBA, Master of Industrial
Engineering (Texas A&M, USA)
Research Interest: Statistical Applications in IT,
Operations
M.S. Kumar
B.E. (Electrical), Management Diploma
(Leeds University, UK & Texas, USA)
Research Interest: Productivity,
Quality Management
Masood H. Siddiqui
PhD, M.Sc., CSIR-UGC
Research Interest: Soft Operations Research,
Data Analysis, Performance Measurement and
Comparison, Optimisation Models
Richa Misra
PhD, PGDITM, M.Sc
Research Interest: CRM, E-business and
E-Commerce, Business Intelligence
Sonali Singh
M.Sc., M.Phil
Research Interest: Inventory Management,
Supply Chain
Sumi Khare
PhD, M.Sc.
Research Interest: Data Analysis,
Operations Research
Sushmita Paul
PhD (Pursuing), PGDM
Research Interest: Supply Chain Management,
Total Quality Management, Project Management
Vinod Kumar Chib
PhD (Pursuing), M.Tech,
PGDBM & IA, L.I.I.I
Research Interest: Quality Management,
Supply Chain Management, Project Management,
Customer Service Standards, Insurance &
Risk Management, Operations In Insurance
Companies, Claims Management Disaster
Management, Environment Management,
Health, Safety & Environment Management

Mahima Sharma
PhD, UGC (NET), MA
Research Interest: International Trade and
Environment, Business and Human Rights,
Public Finance
Megha Jain
PhD, MBA
Research Interest: Managerial Economics
Mohd. Irfan
M.Com, PhD (Pursuing)
Research Interest: Applied Micro Econometrics,
Macroeconomics and International Economics
Prabhat Pankaj
PhD, MA (Economics)
Research Interest: Environmental Economics &
Non-Market Valuation, South Asia with special
interest in Indian and Bhutanese Economy,
Quality of Life, Happiness, Household Economics,
Gender, Econometrics, Business Analytics, SPSS
Software (for teaching and training)
Prerna Jain
PhD, MA
Regional Disparity
R.K. Ojha
PhD, UGC (NET), MA
Economic & Financial Analysis, Policy Analysis
Ritika Gugnani
PhD, MA (Economics), MBA (Marketing)
Research Interest: Macro Economic Policy Issues,
Customer Equity, Corporate Governance

HRM/OB
Abdul Qadir
MBA (Human Resources)
Research Interest: HR-ERP, HRIS, PMS
Leadership, Shariah Compliant Finance &
Investment, People Management
Amarnath Chatterjee
Fellowship (XLRI), PGDBM
Personality Mapping, Team Performance,
Creative Thinking
Anurag Shanker
M.Sc.
Research Interest: Strategic and International
HR Mgmt., Indian Labour Laws etc.
Anvay Bhargava
PhD, MBA, B.Arch.
Research Interest: Leadership, Change
Management, Entrepreneurial Issues,
Behavioral Issues
Arindam Saha
M.Psy. (HRDM)
Research Interest: Organization Design,
Career Management, Change Management

Athar Mahmood
PhD, MBA
Research Interest: Training & Develpoment
Leadership, Islamic Finance, Emotional Intelligence
Jaya Chitranshi
PhD, MBA
Research Interest: Management Education,
Organisational Empowerment, Knowledge Transfer
J.P. Upadhyay
PhD, MBA
Research Interest: Training, Development,
Performance Management,
Organisational Development
Maneesh Yadav
PGDHR, LLM
Research Interest: Contract Management,
Securities Market and Corporate Laws
Manisha Seth
PhD, PGDBA, MA
Research Interest: Organisational Behaviour, Talent
Management, High Performance HR Practices,
Competency Mapping
Pradeep Kautish
PhD, MBA
Research Interest: Work life Balance Proposition,
Behavioral Consequences, Retail Management,
Cross Cultural Interfaces
S.R. Musanna
PhD, MBA
Research Interest: Industrial Relations
Business Law, Negotiation & Arbitration
Shalini Srivastava
PhD, MA (Psychology)
Research Interest: Managerial Effectiveness,
Personality, Student Engagement,
Employee Engagement, Organisational Stress
Swati Agarwal
PhD, MBA
Research Interest: Performance Management,
Employee Engagement, Emerging HR issues in
Service Sector

IT
Ankit Mehrotra
PhD, MBA
Research Interest: Marketing Research
Business use of MS-Excel, Data Mining
Data Analytics
Durgansh Sharma
M.Tech., M.C.A.,
M.Sc (Computer Science), PGDBA
Research Interest: Mobile Computing,
M-Governance, Latest Trends in IT,
Cloud Computing
Lalit Sharma
MCA
Research Interest: IT Applications

31

Nitin Merh
PhD, M.Sc.
Research Interest: Time Series Forecasting using
Techniques of Artificial Neural Networks and
Econometrics Tools.

Poonam Sharma
PhD, MBA
Research Interest: Sensory Branding and Brand
Management, Retail Marketing, International
Marketing, Strategic Marketing Management

Pooja S. Kushwaha
PhD, MBA, MCA
Research Interest: Knowledge Management,
Social Networking

Rajesh Sharma
PhD, PGDM
Retail Marketing, Consumer Behavoiur

Sunil Kumar Pandey
PhD, M.Tech
Research Interest: Database Management
Systems, Information Discovery & Management,
Data & Web Mining, Software Engineering
Sanchita Ghatak
PhD (Pursuing), PGDM
Research Interest: MIS, E-Retailing,
E-Commerce, Oracle,Designing and
Marketing IT solutions

Aditi Naidu
MBA
Marketing, Services Marketing,
Advertising, Marketing Communications
Banasree Dey
PhD, MBA (Marketing),
PGDAM
Research Interest: Tourism Marketing,
Services Marketing, Rural Marketing
Deepak Singh
PhD, M.B.A., D.E.M. (IB)
Research Interest: Strategy, Green Marketing,
Consumer Behaviour, Services Marketing
Himanshu Misra
UGC (NET), MIBA
Research Interest: Technology & its Applications
in Marketing, Consumer Decision Making,
Brand and Market Behavior, Rural Markets
Kavita Pathak
PhD, UGC (NET), MBA
Research Interest: High-Tech Marketing,
Higher Education Policy, Consumer Behaviour
Narendra Kumar Sharma
PhD, MBA
Research Interest: Services, Sales, Branding
Nimit Gupta
M.Phil, MBA
MA (English), MBA, PhD (Pursuing)
Research Interest: Bank Marketing, Permission
Marketing, Internet Marketing

32

Reeti Agarwal
PhD, UGC (NET), PGDBA
Research Interest: Services Marketing, Consumer
Behaviour, CRM
Romi Saini
PhD, MBA
Research Interest: Branding, Consumer Behaviour,
Retail
S. Goswami
PhD
Research Interest: Knowledge Management,
CRM, Brand Management, Competitive Strategies

MARKETING

DID YOU KNOW

Ramesh Gupta
M.Sc, MA, PGD
Research Interest: Fertiliser Marketing

Sandhya A.S.
PhD, MBA
Research Interest: Information Disclosure &
its Impact on Buying Behaviour, Retail Patronage
Behaviour, Assortment Management
Shalini Nath Tripathi
PhD, MBA
Research Interest: Strategic Marketing,
Services Marketing
Shalini Singh
PhD, MBA
Research Interest: Rural Marketing,
Consumer Behavior, Retail Marketing
Sheenu Jain
PhD, UGC (NET), M. Com, MBA
Research Interest: Green Marketing,
Entrepreneurship, Consumer Behavior
Shubha Johri
PhD, PGDBM, MA, M.Sc.
Research Interest: CRM, Economics,
Consumer Behaviour, Behavioural Finance

Shubendra Singh Parihar
PhD, MBA, M.Sc
Research Interest: Social Media Marketing,
Sales Force Effectiveness, Pharmaceutical &
Healthcare Marketing, Rural Market Access
Swati Soni
PhD, UGC (NET), MBA
Research Interest: Brand Management,
Service Marketing

Eminent personalities associated with Indore include–Lata Mangeshkar,
M.F. Husain, N.S Bendre, Salman Khan and CK Naidu.

STRATEGIC
MANAGEMENT
Amit Sharma
MBA
Research Interest: Competitiveness,
Intellectual Capital, Corporate Governance,
Change Management
Rajiv R. Thakur
PhD, MBA, MA
Research Interest: Management Education
International Business, Competitive Strategies
Vir Ved Ratna
PhD, MBA
Research Interest: Competitive Strategy,
Marketing Communications

FACULTY PROFILES
Kindling the
desire for
knowledge

Facilitating
discovery of
potential

Dr. Kavita Pathak

Dr. Ritika Gugnani

‘Engaging with the students and making them curious to learn
more’ is the secret to ensuring classroom participation by
Dr. Kavita Pathak, Associate Dean and Professor at Jaipuria
Institute. Viewing her role more as that of a parent, she sees
herself as an enabler for student learning. She believes in
‘providing cues and teasing young minds with stimulating
questions,’ to kindle the desire for knowledge amongst them.
An MBA and PhD, she has over 20 years of teaching
experience behind her in India and at UQ Business School,
University of Queensland, Australia. At Jaipuria Lucknow, she
now handles aspects of student engagement besides
academics. During her tenure, Lucknow campus has
organised three national conferences on various themes and
she proudly mentions the recently held three-day SIP
(Summer Internship Programme) workshop that helped
students sail through their SIP projects. And her message for
students– “You are what you think you can be. Challenge the
limits and take life as it comes.”

“You can’t teach anything, you can only help students explore
knowledge and their own potential. My teaching philosophy is
to make things interesting, relevant and hands-on in the
class.” Dr. Ritika Gugnani’s focus is on making the course
interactive so that students are able to integrate knowledge
acquired in different subjects. She believes that students
should build the capacity to critically evaluate the lectures
and question the concerned faculty member where required.
“Less is more” is the mantra referring to the depth of the
learning rather than the breadth. Dr. Gugnani uses a lot of
videos, discussions, news and class room experiments to
make content more relevant. She builds on her own skill
base as well and is a proactive contributor to her field. She
led a Student Exchange Programme to the School of
Engineering and Business, Vaud (HEIG-VD), Switzerland as a
Project Guide, understanding work culture, human resource
practices, supply chain management, and quality
management practices in 20 companies.

33

UNCAMPUS EXPERIENCE

LIVING & LEARNING
ON CAMPUS
EVERY MOMENT COUNTS
Jaipuria campuses are an amalgamation of cultures, characters
and unlimited learning. An architectural marvel in its own right,
each campus beams with an effervescent energy and an infectious
enthusiasm. A diverse set of people come together with their
individual aspirations and work together towards a shared goal.
The environment is stimulating and inspires you to be more. The air
is informal, warm and encouraging. The faculty and seniors, ably
supported by the infrastructure enable and facilitate. Learning
happens all the time. Beyond the four walls of the classroom, in
lush green lawns, on industry sites, perhaps even while sipping tea
in the café or chatting with friends in the common room. Even the
architecture facilitates informal interactions through little nooks
and spaces embedded in the campus designs. Jaipuria plays the
perfect host for unrestricted learning.

SO MUCH TO EXPLORE
35+ student led clubs across capuses provide the right vent and
platform for young and bright minds. CSR, entertainment, culture,
sports, music, marketing, entrepreneurship, HR or just pure fun–
you can take your pick. The clubs bring about a harmony of work,
fun and leisure while ensuring an all-round development of its
participants. Many clubs like HR, Marketing, Finance, Operations, IT,
Media Relations and Entrepreneurship focus on specific career
aspirations of the students. Add to that the many annual fests–
Ojas, Udaan, Abhyudaya, Jai Utsav, Talaash and entertainment
events organised by the four campuses every year and you have
indulged in the fun side and the learning side in you. You work hard,
you party harder.
Winter is the time when Jaipuria gears up for ‘Winter Social
Internship’ for students to intern with village Panchayats or NGOs for
varied purposes. Many a time, events happening within the campus
inspire innovations. For instance, campus life after classes was
always interesting, but a couple of years ago, the concept of ‘Lifeafter-6’ was introduced formally, bringing in a series of value added
activities. Today, The ‘Midnight Reading Hub’ is turning out to be
another ‘happening’ innovation at Jaipuria Institute of
Management, Jaipur.

34

“Each day spent in Jaipuria is memorable. I’ve
come across a lot of things in the last one year
which I never imagined I would have experienced.
The high points have been winning awards in
dramatics, being felicitated by the Media Relations
Club, Chairperson, Ojas Night and Talaash Night;
and I’ve captured all these moments and many
more in my camera.” For Avanikant Mishra, Jaipuria
Lucknow, every moment has been special. A feeling
that is shared by most of his batch mates.

Truly extraordinary culture
Prachi Sahai has cracked one of the most sought after profiles in the Indian job market, that of a
Probationary Officer with Federal Bank. While this might be the high point in any youngster’s career,
for her it is the journey at Jaipuria which has been of greater significance. “There was much more to
being at Jaipuria Institute of Management. I was part of the Student Activity Group (SAG) which
made me undertake so many challenging and exciting tasks. I was also involved in many activities,
like the annual fest, debate, extempore competition, etc. It’s not just a job, or a PGDM, which I am
taking from my college; it’s the treasure of everyday grooming that I am taking away.” Prachi credits
the Jaipuria faculty for equipping her with in-depth knowledge of the banking sector. “Jaipuria
Lucknow has an amazing culture. Students appearing for the same process are helping each other
out, motivating and supporting each other. It’s extraordinary!” Prachi Sahai is currently working as
Assistant Manager, Federal Bank. She is positive that here too, the Jaipuria edge will help her excel.

HOME TO GREAT IDEAS
It’s a happy, bubbling and comfortable space of your own.
At the end of the day, you have a perfect home- away-fromhome to go to. The separate hostels for men and women on
each campus are safe and comfortable and fully Wi-Fi
enabled. The spacious and clean mess offers healthy and
hygienic food for your palate. After an exciting day in the
institute, you can relax in the common room, unwind
watching television, play sports, flex your muscles in gym,
enjoy the recreational facilities and live an enriching life
on campus.

KNOWLEDGE THAT SETS YOU FREE
Jaipuria campuses house well endowed libraries with
national and international journals, periodicals and books
of repute. The e-library EBSCO provides a round the clock
access to over 76,000 management journals, 1,100 peer
review journals and over 30,000 books. Rich with
knowledge you are free to explore uncharted territories.

DID YOU KNOW

Lucknow has Asia's first human DNA Bank.

35

UNCAMPUS EXPOSURE

ARE YOU
READY
FOR THE
INDUSTRY?
What would you do when confronted with
industry specific problems?

Y

re you ready to look at problems in the
industry with a fresh perspective? Are you
prepared to face the industry up and running
from day one? If you are not, then you have
not really done a management course.
The Jaipuria edge lies in a rich industry
exposure given to students under the
industry centric live projects. Thanks to this programme, students
get to interact directly with industry by working on live projects. This
direct hands-on experience allows them to put classroom learning
to test with practical experience. And thus create the next
generation of management professionals. For example, students
placed in Sayaji Hotels researched all possible angles to reduce
waiting time at Kebabsville. They studied the entire process of
booking and customer reception. The solutions they arrived at were
effective and easy to implement to reduce wait time. Most
importantly, they looked at making the whole experience more
enjoyable for the customers. Students at Jaipuria regularly get an
exposure to diverse sectors like advertising, hospitality, FMCG and
software consultancy under industry exposure initiatives.

A

Likewise, students placed in an advertising agency came up with
an in-depth study with different tools and games to identify

DID YOU KNOW
36

engagement levels. The results were useful to say the least and the
organisation appreciated it.
At Design Cluster Ltd., students worked in teams to design the
company service book to incorporate a uniform human resources
policy structure. They also helped outline job descriptions
according to needs and market. Students also designed websites,
brochures and did market research to find out the position of
Green Healthcare Disposals’ healthcare products.
At Big Bazaar Lucknow, students assisted the company open up a
new store. This entailed market research and analysis to find out
sustainability. Big Bazaar appreciated the efforts of the students as
the outcome of the project was overwhelming. Likewise, Cadbury
came up with a live project for the students of Jaipuria Institute for
tracking and accelerating the sales of Cadbury during festive
seasons. This project was particularly done in the auspicious
season of Rakshabandhan. Students’ analysis helped Cadbury in
evaluating their market and sales strategies. Projects such as this,
help students in understanding the importance of strategies as
well as consumer behaviour. Decidedly, various industry centric
projects have not only created a better understanding of concepts
and their applications, but they have also enabled the creation of
concrete knowledge.

The 40 feet high idol at Bada Ganapati in Indore is the largest idol of Lord Ganesha in the world.

The Summer
Internship
Programme is
like a transitional
process from
students to
professionals.

Kirti Maheshwari joined Jaipuria Noida with high expectations.
“I chose the institute because of the distinguished faculty,
comprehensive learning process and the faith it has in its
students and their abilities.” And Jaipuria has exceeded her
expectations on all counts. “Through different responsibilities
given to me, I discovered my potential on a daily basis and
now I find myself on the threshold of becoming a professional.
Its practical, industry-oriented teaching and focus on latest
infrastructure helps us immensely,” she adds. Kirti got a
‘golden opportunity’ to work with the HR department of
Investors Clinic Infratech Pvt. Ltd. in Noida as part of the
Summer Internship Programme. The focus was ‘Employee
Engagement Activities’ and she learned a lot under the
guidance of her industry co-ordinator, Ms. Tabassum Alvi.

Employee Satisfaction Survey, Kirti got a chance to handle
varied jobs. But for her, the professional relationships she
managed to build within the company remain the highlight.
“I could interact with different levels of management in the
company and got a better idea of how corporates function.”
For her, the programme was challenging on two counts. “It
took me some effort to make the shift from being a student to
becoming a professional. I also had to learn to balance my
work and personal life. I have also learned the importance of
timeliness and getting it right in a superior-subordinate
relationship,” says Kirti. With this experience under her belt,
Kirti is raring to go. Her aim is to become a successful HR
Manager with one of the top five companies in India, in the
next five years.

From launching an in-house magazine, to writing articles on
current affairs featuring motivational stories, to working on an

37

EMINENT SPEAKERS
NAME

DESIGNATION

ORGANISATION

Abhay Saxena
Abhishek Manu Singhvi
Rajnath Singh
Achal N Rangaswamy
Adarsh Kishore
Adarsh Mishra
Anurag Batra
Archana Gulati
Ashish Chandra
Bina Kak

Vice President–Human Resources
Member of Parliament
Member of Parliament
Director–Marketing and Operations
Former Finance Secretary, Chairman
General Manager–Human Resources
Managing Director & Editor-in-Chief
Director–Human Resources
Professor and Chairman
Cabinet Minister of Woman & Child Development, Tourism,
Art & Culture, Archeology, Printing & Stationery departments.
Union Minister
Chairman
Founder & Chief Executive Officer
Former Operation Head, India, West Africa and Africa
Chief Executive Officer
President EPU
Vice President
Vice President & Group Head-Human Resources
Director Strategy and Planning
Director
Professor of Business Administration and Director of
the Technology Management Programme
Head–People Office, Retail Business
Vice President & Group Head-Human Resources
Chief Manager–Human Resources
Professor
Vice President
Adviser (Transport)–Planning Commission
Chairman-cum-Managing Director
Vice President–Priority Banking
Chairman
Chairman
Chairman, Indian Infrastructure & Urban Development &
Former Chairman and Managing Director
Additional Solicitor General
Vice Chairman & Managing Director
Vice President
Chairman
Founder & Chief Learning Officer
Executive Director
National Director-Human Resources
Senior Vice President & Business Head
Former Deputy Governor
Associate Vice President & Head Strategy Planning
Vice President–Design & Engg.
Vice President
Managing Director

Hero Corporate
Indian National Congress
Bhartiya Janta Party
Advatech Cera Tiles Ltd
Axis Bank
LG Electronics
Exchange4media group
Grail Research
School of Business, University of Houston
Govt. of Rajasthan

C P Joshi
C. S. Verma
Chris Majer
D. Shivakumar
David Wittenberg
Debashis Sur
Debasish Biswas
Deepak Gupta
Devdarshan Chakrabortyy
Devi Singh
Dileep Chhajed
G.R. Venkatesh
Hari Das Nair
Joemon Mathew
Kuldeep Kumar
Manish Dewan
Manoj Singh
N. Shankar
Naushad Alam
Navein Shriram
Nirmesh Kumar
P. S. Rana
Pallav Mohapatra
Paras Kuhad
R. V. Verma
Rajan Bharti Mittal
Rajeev Tandon
Ramesh Chandra Agrawal
Rimy Oberoi
S. K. Goel
S.S. Mundra
Sachit Jain
Sandeep Kohli
Sandeep Mathur
Subir Gokarn
Subir Hazra
Uday Ravi
Vinit Singh Chauhan
Vishwadeep Khatri
Yogesh Munjal

38

Rural Development & Panchayati Raj
Steel Authority of India, Ltd.
Human Potential Project, Washington
Nokia
The Innovation Workshop
Tata Teleservices Ltd.
Star TV
Karvy
Perfect Relations
Indian Institute of Management, Lucknow
University of Illinois, USA
Future Group
JBM Group
Federal Bank
Bond University, Queensland, Australia
GE Capital
Government of India
Export Import Bank of India
Axis Bank
NEUERTH GROUP
Baroda Uttar Pradesh Gramin Bank
HUDCO
SBI Cards and Payment Services Pvt. Ltd.
Government of India
National Housing Bank
Bharati Enterprises
Centum Learning
Dainik Bhaskar Group
Oyster Connect.com
IIFCL
Bank of Baroda
Vardhman Group
Ernst & Young
DCM Shriram Consolidated Limited
Reserve Bank of India
Delhi International Airport (P) Limited
Lanco Infratech Ltd.
J.P. Morgan, London
Benchmark Six Sigma
Munjal Showa–A Hero Group Co.

GLOBAL EXCHANGE

My Swiss
Sojourn is a
milestone
in my life.

Summer University 2013 was a life changing experience for
Shubhanshi Dhooper. On an exchange programme with
HEIG-VD in Yverdon les Bains, Switzerland, only four
students were chosen for the exchange programme, and
she was thrilled to be one of them. “The three days of
French classes were filled with fun and while we spent the
first half learning the language, the second half was spent
practising it on ground! The fun and learning was enhanced
by the fact that the faculty members who had accompanied
us were learning with us and it gave us naughty pleasure to
be quicker than them in picking up the language. Our
company visits began on the fourth day and for this, we were
first introduced to our student team members from HEIGHVD. There was an ice-breaking session and soon we all
forgot our nationalities. We were divided into working
students groups and the visits began. We worked very hard
and enjoyed ourselves equally. There were several picnics
organised by the institute and then we had some of our own
too. We also went for a trek with the faculty and students
and a spontaneous competition developed as we raced
each other. Good food, good companions… the whole trip
seemed like a dream!

DID YOU KNOW
40

Some of the companies we visited were Nescafe, Nestle,
Strid and Creabeton. We learnt a lot during these visits and
interviewed their managers and employees. The Nestle visit
was especially exciting for everyone, with free chocolates
being handed out to eat and carry away! We also visited the
Swiss army museum. We almost didn’t sleep the entire 25
days, but no one complained with all the fun we were
having.
Finally, we were ready with our project presentations, which
went exceptionally well. We went for one last picnic and then
it was time to go home. Amidst emotional farewells and
videos and pictures, we came back thoroughly satisfied with
our learning. The main learning from the trip for me was–
Wake up, start living your dreams, take action. Stay focused,
sharp and diligent. Never give up on your dreams and your
dreams will never give up on you.”

Shubhanshi Dhooper
PGDM (Marketing) 2012-14

The gates of Lalbagh Palace are a replica of the gates of Buckingham Palace, London.
They were cast in England and then shipped to Indore.

INTERNATIONAL LINKAGES

YOUR FOOTPRINTS
ON THE GLOBE
You learn at Jaipuria and you connect with the world. International networking and exposure
have been the core requirements in making a successful global manager. Through our
linkages with foreign universities, you will get to work in a global business environment,
interact with students from across the world and build a global network of friends.

JAIPURIA’S ACADEMIC PARTNERS:
Universities of Applied Sciences, Finland
(as a part of Finland Network for East and Southeast Asia)

University of Illinois, United States
(Technology Management Programme)

HEIG–VD, Switzerland
(a member of University of Applied Sciences
Western Switzerland (HES–SO) network)

Naresuan Unviersity, Thailand
Eastern Mennonite University, United States
Kainan University, Taiwan
Asian Institute of Technology, Khlong Luang,
Pathum Thani, Thailand
University of New Castle, Callaghan, NSW, Australia

41

DO WHAT YOU LOVE

LOVE WHAT YOU DO
Who says learning can be boring? In a stimulating learning environment
in aesthetic surroundings, learning at Jaipuria is hard work but a lot of fun too.

Y

aipuria Institute of Management thrives on
ideas and sharing of experiences. Eminent
academicians and industry experts visit the
4 campuses for various conferences and
conclaves organised regularly on its
premises. As various experts come together
on a single platform, students not only
benefit from an exchange of ideas, but they also come to appreciate
their role in driving change as Gen-Next Managers.

J

The national level conference on Interdependence, Integration and
Co-creation (IIC) hosted by the Lucknow campus is a great
opportunity for students to understand the present and emerging
challenges and opportunities and also to contribute and present
research papers on a larger forum.

magnitude and working tirelessly lends a fresh perspective to team
building, organisation skills, time management, resource
management and hospitality.
For students, life at the institute is all of learning yet a lot of fun.
Contests like ‘Rocket Singh’ Marketing Event pitch them against
different B-School teams selling some really unusual products like–
Mop Slippers, Hand Pants, Pocket Shower, Ticket to Heaven, Book
your own Burial and Blackie Toothpaste. Campus festivals like Ojas,
Abhyudaya, Jai Utsav and Udaan celebrate the spirit of learning in
true Jaipuria style.

Jaipuria is
an eventful
learning
experience.

Students also get hands-on experience in organising events at a
national level. The Noida campus plays host to Jaipuria Annual
Management Conference (JAMC), to deliberate upon opportunities
and challenges faced by the industry today.
As the institute prepares students for the industry, conference such
as ‘International Conference on Creating a Sustainable Business:
Managerial Implications and Challenges'–ICSBMC at Jaipuria
Jaipur, also bring into focus pertinent issues like sustainability,
which has serious social and economic implications for both
stakeholders and the regulators. ISCBMC hosted at Jaipuria
Institute provides an interdisciplinary and cross-sectoral forum. It
proposes multi-disciplinary strategies for economic, socio–political,
cultural, and institutional changes. It further promotes a sharing of
ideas and discusses practical challenges encountered.
Various competitions at Jaipuria ignite the competitive spirit in
students while widening their horizons. Encore, the Annual
Presentation Design and Delivery competition organised at Jaipuria
Indore, allows people to show their work and share their thoughts
and ideas in a fairly relaxed way. It is a learning experience for
students and a platform for exchange of ideas amongst seniors and
peers. The camaraderie, experience of organising an event of this

42

“I have been participating in various events held at
Jaipuria, such as the Business Olympiad, Budget
Seminar, Encore, Milan and many more!” Isha believes
that these events have helped her polish her
organisational skills, connect with people and also
provided a platform for career opportunities.”

Isha Jain
Alumni 2013, Jaipuria Indore

A great
finishing
school.

Ekta Kumari joined Jaipuria Institute of Management as part
of the 2012-14 batch. Currently in her second year at Jaipuria
Indore, Ekta has a meticulous approach to life and believes in
setting priorities in everything she does. With an impressive
78% in her Bachelors’ from West Bengal University of
Technology (WBUT), one might expect Ekta to be inclined
towards an Operations or IT profile after passing out from
Jaipuria Institute of Management, Indore. Surprisingly, Ekta
has different plans.
“When I pass out from Jaipuria Indore, I would like to be
placed in an HR profile. You see, organisations that are built
around technology need Human Resource managers who
understand technology so as to be able to acquire and retain
the right kind of talent. This is the reason why I intend
specialising in HR at Jaipuria Indore.” Ekta knows that growing
into a ‘people’s person’ has inherent challenges. She believes
that Jaipuria Institute of Management will empower her with
the necessary communication & soft skills to become a
successful HR manager.

Ekta feels that her first six months at Jaipuria Indore have
been really special and enjoyable. She points out that she
has never felt so involved in things happening around her in
her entire life.
“From the Freshers’ Party to Encore, every day at Jaipuria
Institute of Management is full of energy and action. Since I
come from a small town called Giridih (in Jharkhand), it was
not really easy for me to open up to people from day one. But
the faculty members of Jaipuria Indore play the dual role of
educators and mentors to perfection. They help you come out
of your shell. The seniors have been really friendly and it is
nice to see them getting placed with great organisations.”
Ekta is happy about the fact that Jaipuria Institute of
Management is giving her more than what she expected. She
is positive that Jaipuria Indore will prove to be her ticket to
corporate glory in the future.

43

UNCAMPUS PLACEMENTS

Talent is
more mobile
than it
ever was.

THE BACKDROP TO TALENT MANAGEMENT CHALLENGES AND TRENDS
FOR THE COMING YEARS IS NOW SIMPLISTIC AND IS DEFINED THUS:

Y
T

alent is in short-supply and is crucial for the
business. As companies are looking at
increasing market share and acquiring
customers quicker than competitors,
competition for talent is threatening to derail
growth for many companies and, in some
cases, for entire industry groups.

Talent is expensive and is getting more so. Increasing demand in
exploding industries of the day pushes up salary levels as talent
supply pools become insufficient. Sometimes emerging industries
start poaching even from other industries, leading to a ripple effect
of talent becoming expensive across the board.
Talent is more mobile than it ever was. As Indian companies
increase their global presence and exposure, building global talent
becomes crucial to manage their operations both in India and
abroad. Companies require leaders who have a global mindset and
are able to adapt, extrapolate and take decisions relevant to each
local market.

44

Talent come with many needs–ambition, fulfilment, connect etc.
The new generation entering the workforce is transforming the
world at work with a curious mix of ambition and the need for
partnership & flexibility. Of course, this new generation is a
reflection of the world around us–one with a greater emphasis on
wealth and wealth-creators, enhanced means of communication &
collaboration, flexible working styles and avenues to perform in a
virtual partnership environment.
Talent definition is also changing. The requirements from talent
today go beyond the resume. Organisations are seeking a dynamic
and constantly refreshed set of skills, competencies and
sensitivities from the past because of the evolving the business
environment.

Ester Martinez
Editor-in-Chief, People Matters

THE P
OWE
R OF

WHAT THE INDUSTRY IS LOOKING AT...

Congratulations to
all of you who have
chosen to take your
professional journey
through a reputed institute
like this. The business
environment is becoming
more and more competitive
and the demands from
young professionals
are increasing.

1
2

Director–Operational Development
Ericsson India Pvt. Ltd.

Be confident, not complacent

4

Vishal Gupta

Be clear about what you want

3

Before you join the
corporate world, a pick
of ten qualities you
must inculcate.

Understand the industry you are working in

Build trust and never compromise with ethics

5

Be articulate and acquire new skills

6

Focus on continuous learning

7

Ask questions and seek clarifications

8

Be ready to walk that extra mile

9

Have good command on your language

10 Be prepared for the chaos to learn and test
your leadership skills

45

With Jaipuria
I have grown
from strength
to strength

A JAIPURIAN IS A TEAM PLAYER FIRST.
READY TO ADAPT, READY TO LEARN,
READY TO THINK, READY TO LEAD,
READY TO CHOOSE, READY TO INNOVATE
“It was certainly not an ideal placement month for the
batch of 2007-09, but the hard work done by the
placement cell and the ‘emotional and mental support’
helped overcome the challenge. Be it the faculty or
peers, we all were working together to get jobs. The
faculty encouraged us with different off-campus leads
and taught us how to look for jobs through job portals.
The best part was that even after tough competition,
we were particular about the profiles of the companies
we wanted to go to and, without any personal interests
or selfishness, we were referring jobs and leads to
others within the campus.”

AND READY TO IMBIBE. ALL TOGETHER
FORMING A STRONG FOUNDATION OF
WELL KNITTED JAIPURIA’S ETHOS.

RESOURCEFUL
SELF CONFIDENT
ADAPTABLE
LIFELONG-LEARNER
RESPONSIBLE

Gaurav Tripathi

GO GETTER

Alumni 2009, Jaipuri Noida
AM–HR, Madura Fashions and Lifestyle

INNOVATIVE
GROUNDED
PREPARED
ASSERTIVE

“Ability to adapt to situations, different working
environments and the technical knowledge of the people
hired from Jaipuria have been the key differentiator. One of
the attributes that stands out when it comes to students
that we have hired from Jaipuria, is the way they get
involved with the existing Genpact employees, whether it is
getting trained or helping new joinees or participating in
the Genpact initiatives. Acquainting with Genpact culture
and making it part of their own life, is probably the
grooming given/acquired from the college.”

Mr. Pankaj Dobhal
AVP, GE Capital Americas
F&A leader

46

Every day
I learnt
something
new.

“The placement month at Jaipuria Indore was nothing less
than a learning month. Every day I learnt something new.
Every day I got to know new details about the job markets in
India and across the globe. I went through five rounds of
interviews, including the aptitude test and psychometric test.
The learning in the placement month helped me a lot during
the interview process, because the interviews at Amazon are
very tough to crack.
The faculty and placement cell were always there for us
during the placement month. My classmates were very
supportive and encouraging throughout the placement

DID YOU KNOW

season. It was a wonderful experience being part of the
only campus of Jaipuria Institute of Management group which
is 100% residential, with lush green surroundings and
modern facilities. We had 24/7 Internet facilities with a mini
library in the hostel. What more could an aspiring PGDM
student ask for?”

Nischay Jamwale
Alumni 2013, Jaipuria Indore
Placed as Technical Account Manager
with Amazon India

Jaipur was originally known as 'Jainagara'.

47

The only way an
individual can
make a difference
is to think outside
the box.

TAKE THE BALL

AND RUN FROM DAY ONE

AN INTERVIEW WITH MR. P CHANDRASEKHR, GROUP GENERAL
MANAGER OF JAWAD SULTAN GROUP OF COMPANIES, OMAN
Globalisation today is a reality, and no longer a mere buzzword restricted to text-books and exquisitely
penned articles on cross culture management. For managers of tomorrow, there is a need to understand
the realities of working in a culture other than one's own. Because all nations are becoming more globally
interdependent, it is imperative that students understand the complexities of living and working in a
foreign culture, beyond the very basic of etiquettes and language. In a tête-à-tête with the Jaipuria Institute,
Mr. P Chandrasekhr, Group General Manager of Jawad Sultan Group of Companies, Oman gets talking
about the Middle Eastern region, understanding this cultural difference and also what the region expects
from MBAs and also those who wish to make their careers in this surging region. Here are a few excerpts:

Jaipuria Institute (JI): Could you throw some light on
Industry Expectations from management graduates,
particularly with regards to the Middle East?
Mr. P Chandrasekhr (Mr. PC): Unlike a formal process
of selection and induction that is carried out in large
organisations in India and other large economies
spread over different geographies, the situation in
Middle East is vastly different.

48

Middle East today is the engine of economic growth
amidst the backdrop of poorly performing economies
in different parts of the world. Hence, the talent pool
worldwide greatly attracted to work here given the
immense potential both in terms of compensation
and an enviable life style.

JI: So if a management graduate today wants to plan his career in the
Middle East say 3-4 years down the line on back of his work
experience now, what would employers in the Middle East really
look for?
Mr. PC: Amidst this background, most candidates have their roles and
expectations cut out from day one. Suffice to say… they have to ‘take
the ball and run from day one'. The GCC nations are different and no
single strategy in one country will work easily in another. The
employers cutting across different operating spectrum [including our
group] primarily look for following attributes in a candidate i.e.
pronounced multicultural fit, significant domain or similar exposure in
a competitive geography either in their home country or elsewhere.
Language skills preferably with Arabic proficiency, Strong IT
exposure, ability to work hard and show adaptability against all odds,
Driving License [an all-important attribute] due to near absence of
mass transportation in almost all the gulf countries except Dubai,
which has a well-developed and evolving multi modal transport. The
last one’s importance cannot be underscored enough.

JI: So what should a candidate’s success mantra be?
Mr. PC: Given the consumerist environment which is widely prevalent
in the Gulf countries and its growth further fuelled through mass
media education, internet and other forms of communication,
catching the eye ball attention of the elusive customer becomes
paramount and it is indeed a challenging. There is no single success
mantra to succeed in your career in the Middle East but, if the
candidates can show that they have more than what is expected from
them then, it is easy walk for them to realize their dream.
JI: Any special tips from your side for the management aspirants?
Mr. PC: I always believe that every job, similar to any venture is a
constant journey of evolvement on a daily basis. The only way an
individual can make a difference is to “think outside the box” and see
how the organisations’ goal can be maximized while furthering one’s
own objective.

Mr. P Chandrasekhr is a respected figure in India and the Middle East in the retail, infrastructure and entertainment sector for over 25 years. He is
currently responsible for operational and strategic activities of the Jawad Sultan Group of Companies, with business presence extending to Retailing
Luxury Branded articles, Technology solutions, Mass Entertainment, Food concessions, Travels & Tours, Hospitality and Investment Management.

DID YOU KNOW

Indore has a huge concrete Cricket Bat statue with names of the players of the Indian team which
won the 1971 series against Gary Sober’s West Indies team.

49

BANKING

A REWARDING CAREER
A TRANSFORMED LIFE
Choosing a management course in the right B-School is an
important milestone in your life. You commit your time, your
efforts and your aspirations to a single goal. Not to forget the two
critical years of your life. It is an investment that far outweighs the
financials. When you choose Jaipuria, above everything else, you
choose to invest yourself. You choose to learn, unlearn and adapt.
You choose an experience that transforms your life.
Jaipuria offers you a learning that is well grounded, industry
relevant and holistic. It empowers you with knowledge and equips
you with skills. Investing in you equally, it helps you carve out the
leader hidden within.
Learning at Jaipuria therefore rests on multiple pillars. An
innovative curricula and learning, through integrated cases,
business simulations and live projects, prepares you for the
industry. The orientation programmes, guest lectures, industrial
visits and on–site trainings ensure that you are updated with
current industry trends. Class activities, quizzes, evaluations and
management conclaves develop skills that benefit you as a future
manager. Above and beyond knowledge and industry readiness
Jaipuria focuses on who you are–and who you can become. After
all, knowledge and skills alone don’t make a good manager.
Jaipuria endeavors to nurture your nascent qualities. It builds your
attributes like positive attitude, emotional intelligence, ethics,
leadership and confidence through consistent assessment and
counseling. Activities like cultural cell, sports cell, wall magazine
and e -cell woven into campus life further rejuvenate and redirect
your energies towards your goal.
And so at the end of an exhilarating 2 years at Jaipuria, you walk
out empowered and enriched. Ready with a new vision and an
exciting career, with lessons that will stay on for a lifetime.

50

Management graduates we
picked from Jaipuria in last
couple of years are doing real
good job and have added a
lot of value to our organisation.

Bank of Baroda
Deutsche Bank
Federal Bank
HDFC Bank
ICICI Bank
IDBI Bank
IndusInd Bank
ING Vysya Bank
Royal Bank of Scotland
Citi Bank

Dr. Rajesh Choudhary
Sr. Manager–HR
Future Group

FMCG & CONSUMER
DURABLES
Blue Star Ltd.
Berger Paints
Godfrey Phillips
Grasim Industries
ITC
P&G
Nestle
Lexi Pens
MTR Foods
Parle Foods
PepsiCo
TVS Electronics
VLCC
Vishal Videos
Asian Paints
Orient Fans

OUR RECRUITERS
Even while placements took a dip elsewhere owing to changes in the economy, Jaipuria students
picked up good and interesting profiles. Thanks to Uncampus initiative, the best names in banking,
finance, media and other sectors have come hiring. Year after year, the institute has bettered its own
record. The current placement for 2013 saw participation from leading companies offering roles
across varied functions and geographies.

ADVERTISING & MEDIA
Advel Group
CNBC
Fever 104
Future Eye Intl. Ltd.
Hindustan Times

IT / ITES
A & S Software
Drishti Software
Genpact
HCL Infosystems
Helix Technology
Indiamart
Infosys BPO
MCS Geotech Pvt. Ltd.

MANUFACTURING &
AUTOMOBILE
Cheviot Group
Eureka Forbes
Greenply
Havells
Hindware
Hyundai Mobis India Ltd.
JK Lakshmi Cement
JK Tyre
Kajaria Ceramics
Kamdhenu Steels
Metafrique
Midland Group
Siyarams
TVS
TATA Motors
TTK Prestige
Usha International
VIP Industries

FINANCIAL SERVICES
AND INSURANCE

KPO, RESEARCH &
CONSULTING

Alankit
Aviva Life Insurance
Bajaj Allianz
Bharti AXA
Carte Blanche
HDFC Home Loan
ICICI Securities
IFFCO-TOKIO
India Bulls
Karvy iTrust
Kotak Securities
LIC Housing Finance
L&T Finance
Mahindra Finance
Muthoot Finance
National Payment Corporation
SBI Life Insurance Ltd.
Tata AIG

Antal International
Beroe Consulting
Capital IQ
Deloitte Consulting
Ernst & Young
Grail Research
Mancer Consulting
Onicra Credit Rating Agency
Quest Career Solutions
Tata Consultancy Sevices
Price Waterhouse Coopers

RETAIL & LOGISTICS

OTHERS

Cantabil Retail India Ltd.
Delhi Duty Free Services
Future Group
GATI KWE
ITC–Lifestyle
Lilliput
Max Retail
Next Retail India Ltd.
Next Retail
Pantaloon Retail
Reliance
Reliance Retail
Safexpress
TCIL
WH Smith Retail

Ashiana Housing
Eli Lilly
Idea Cellular
Matrix Cellular
OnMobile
Reliance Property Solution
ValueFirst Messaging Pvt. Ltd.
Vodafone

DID YOU KNOW

Cliff Richards, Begum Akhtar, Javed Akhtar, RP Singh, Mohd. Kaif and
Mir Taqi Mir are some of the eminent personalities associated with Lucknow.

51

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