Shekhar Kirani Kivas Presentation 2007 Sk 2

Growing VAS Eco-System in India Dr. Shekhar Kirani Vice President, VeriSign India Date: July 6, 2007 VAS INDIA 2007

Agenda VAS Revenues in India projected to grow 10x to $10B by 2010. What needs to happen to achieve or exceed this projection?

Mobile Eco-System Projections (2010) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need: Mobile must become Universal Device and access to all digital services

Subscribers are Consumers Operators Enterprises Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Need: Innovation in Apps and Services Providers Content & App. Media Portal & Companies

Operators are the market makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprises Aggregators Need: Platforms that help launching services faster nationally Providers Content & App. Media Portal & Companies

Content & Application Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],Operators Enterprises Aggregators Need: Services that are unique and innovative to Indian subscribers Media Portal & Companies

Enterprises – Ready for explosion ,[object Object],[object Object],[object Object],[object Object],[object Object],Operators Aggregators Need: Platforms that make it easy to mobilize enterprise applications Providers Content & App. Media Portal & Companies

Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operators Enterprises Need: Remove all choke points and scale matters Providers Content & App. Media Portal & Companies

Portals and Media companies ,[object Object],[object Object],[object Object],[object Object],Operators Enterprises Aggregators Proof Point: Launch mobile apps ahead of internet apps Providers Content & App.

VAS Portfolio Content Portal Services, Mobile Portal Publisher, Mobile Media Cast , Mobile Alert Services, Interactive Messaging Services PORTALS/MEDIA COMPANIES Mobile Banking , Enterprise Messaging, Self-Care Analytics ENTERPRISES / VERTICALS Mobile Content Delivery Network AGGREGATION Interop Platforms (SMS/MMS), Premium Messaging Gateway , Picture Messaging, MMSC OPERATORS SOLUTIONS TARGET

VeriSign: Enabling and Protecting Billions of Transactions Every Day Enabling and Protecting Interactions 3 3m content interactions 100 100m news articles served 400 400m calls 15 15b address requests 1.6 1.6b security events 30 30m retail transactions

Shekhar Kirani Kivas Presentation 2007 Sk 2

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Shekhar Kirani Kivas Presentation 2007 Sk 2