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Low Price Carriers in India

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The document discusses the low-cost carrier industry in India. It notes that low-cost carriers like Ryanair and Southwest Airlines have been very profitable compared to established carriers. In India, the key low-cost carriers are Air Deccan, SpiceJet, IndiGo, and Go Air, which have been successful by adopting business models focused on reducing costs and offering lower fares. The market share of low-cost carriers in India has been growing and consolidation is occurring, such as Kingfisher acquiring a stake in Air Deccan. The future of the Indian aviation industry is projected to see significant passenger growth over the next decade.

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Low Cost Carriers BUZZ Section B Image courtesy of Boeing
Airlines ,[object Object],[object Object],[object Object]
Global Carriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Scenario - Low Cost Airlines ,[object Object],[object Object],[object Object],[object Object],Ryanair Southwest United Airlines Lufthansa Air France KLM British Airways 22.7% 21.8% 11.9% 5.7% 3.5% 1.5% 0.9%
Aviation Industry in India : Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aviation Industry in India : Characteristics India GDP : 9.6 % per annum Domestic air travel : 20 – 25 % WTTC Travel & Tourism : 8.8 % Over next 10 years Medium Term Growth Forecast :
Aviation Industry in India : Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis : Political ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis : Economic ,[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis : Socio-cultural ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis : Technological ,[object Object],[object Object],[object Object],[object Object],[object Object]
Macro Environment Analysis : Demographic and Natural ,[object Object],[object Object],[object Object],[object Object],[object Object]
Low Cost Carriers in India ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model of Low Cost Carriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aviation Industry in India : Market Share
Market Share in LCC Segment
Airline Industry in India : Service Vs Price Graph S E R V I C E P R I C E
Air Deccan Come SIMPLIFLY With Us… ,[object Object],Image courtesy of Air Deccan
Vision and Mission ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],Images courtesy of Air Deccan
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Air Deccan cuts cost? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
SpiceJet flying for everyone ,[object Object],Image courtesy of SpiceJet Source : http://www.airteamimages.com
Vision and Mission ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
GoAir The People’s Airlines – to FLY SMART ,[object Object],Image courtesy of GoAir
Strengths and Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IndiGo Always affordable, no gimmicks, hassle free ,[object Object],Image courtesy of IndiGo
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object]
An Example Images courtesy of www.chillnite.com
Current Trends : Consolidations All Around ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Trends : Passenger Forecast Source : www.civilaviationweek.com
Future Trends : Proposed Addition Source : www.civilaviationweek.com
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy of Boeing
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Low Price Carriers in India

  • 1. Low Cost Carriers BUZZ Section B Image courtesy of Boeing
  • 2.
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  • 4.
  • 5.
  • 6. Aviation Industry in India : Characteristics India GDP : 9.6 % per annum Domestic air travel : 20 – 25 % WTTC Travel & Tourism : 8.8 % Over next 10 years Medium Term Growth Forecast :
  • 7.
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  • 9.
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  • 15.
  • 16. Aviation Industry in India : Market Share
  • 17. Market Share in LCC Segment
  • 18. Airline Industry in India : Service Vs Price Graph S E R V I C E P R I C E
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  • 36. An Example Images courtesy of www.chillnite.com
  • 37.
  • 38.
  • 39. Future Trends : Passenger Forecast Source : www.civilaviationweek.com
  • 40. Future Trends : Proposed Addition Source : www.civilaviationweek.com
  • 41.
  • 42.