4.18.24 Movement Legacies, Reflection, and Review.pptx
Ambient Advertising
1. ADVERTISING The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
2. AMBIENT ADVERTISING Also known as Outdoor Advertising Innovative Advertisement that communicates the simple message in a most expressive way. Pervasive Communication for the urban areas Smart Placements of media
3. Ambient Advertising Ambient advertising is the placement of advertising in unusual & unexpected places often with unconventional methods Instead of using outdoor billboards, print and television ads, agencies started to place ads on unusual items or unusual places.
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5. Less time to spare for newspapers, televisions and magazines.
54. Conclusion With the media explosion all around and increasing competition, media-planners are looking at the possibilities of Outdoor Advertising these days. Escalating prices of the television and print media, along with market fragmentation. Changing customer lifestyles and growing clutter have all generated the need for advertising on a medium, which is untapped and can innovatively capture audiences even out of home.