2. A specialist in generating interactive ideas through
gaming, social media management + application
development and digital convergence to build a powerful
online community

3. Objective
• Understand the positioning of a brand and its product to
Listen develop an engagement strategy.
• Build a community and personally connect with the brand
and each other. Socialize with the community by tapping
Engage into the viral nature of social networks.
• Use the connect to influence your network towards
Influence accomplishing your brand, campaign and business goals.
Introduce the four pillars of social media

4. Consumers sharing experiences
• Build interesting • Long term focus
content & as a consumer
engagement Platform
Applications Facebook
Online events Real time updates
Foursquare
Twitter
YouTube
• Real Time • Visual Impact
Customer • Mobile connect
Conversation
Forum
Engagement

5. Our Clients

6. The work we do
To give you a brief perspective on the work we have achieved for our
partners over social networks

7. Mumbai Indians

9. Mumbai Indians
Content objective: Product promotion & Fan Acquisition
 Mumbai Indians is the 6th largest Fanpage on Facebook in India
 The only IPL team to have over 2 million fans (2,005,000) fans.
The next closest IPL team has 611,325 fans.
 Average new fans a day: 8000
 Crosslink with Bookmyshow.com
to promote sale of tickets for IPL4
 Promotion of the Mumbai Indians
website and the fantasy cricket
platform present there
The next step: we built an e-commerce platform
for the purpose of selling tickets and are building
a platform to sell Mumbai Indians merchandize
on facebook

10. Mumbai Indians
Mumbai Indians support badges, widely used during the IPL
And many more…

11. Mumbai Indians
An independent study conducted by Ac Nielsen and McKinsey put Mumbai
Indians on top of all other IPL teams on social media

12. Adidas Cricket

14. Adidas Cricket
Content objective: User Engagement
 Adidas Cricket had 24,144 fans in Sept. 2010
 Adidas Cricket today has 1,140,177 fans in a span of 7 months.
 Currently, this page is the 2nd biggest sports brand page in India
 Red Digital has created a Fantasy Cricket game platform for Adidas
Cricket on the Fanpage.
 Adidas previewed its annual sale on the Fanpage before the stores
 Adidas Cricket TVCs now premieres on the fanpage before being
launched on television
 The page boasts of custom downloads from Adidas
 Applications developed for user engagement and entertainment

15. Adidas Cricket
An independent study conducted by AC Nielsen & McKinsey put Adidas as
the most spoken about sports brand during the first 3 weeks of the cricket
world cup 2011.

16. Dream11.com’s Fantasy Cricket application
customized and run on facebook

17. Created and implemented an auction Application, that allows fans to bid and
win on Adidas memorabilia

18. To celebrate the harmony of Adidas and cricket, a user generated content
application was created, appropriately named – Immortal Words

19. A collage application for the World Cup 2011 where we urged fans to upload
their favorite pictures, from which a collage will be created and signed by
Sachin Tendulkar and Virender Sehwag

20. Currently developing a Match Winning Prediction Application for IPL4

21. Khandani Rajdhani

23. Khandani Rajdhani
Content strategy: Brand Awareness + Increasing footfalls
 10,000 fans in the first month of operations
 A showcase of pictures on facebook of the delicious
food that Rajdhani offers
 Driving the audience from facebook to Rajdhani outlets
 Successfully running campaigns to establish Rajdhani Thali as the
best Thali restaurant in India

24. Khandani Rajdhani
Simple viral contests around occasions

25. Khandani Rajdhani
Customer engagement to increase footfalls

26. Monginis

28. Monginis
Content Strategy: Increase online sales
 10,700 fans in the first month of operations.
 Currently at 37,200 fans
 Integrating an e-commerce solution for the
Monginis fan page allowing fans to order and gift
their favorite cakes online to their friends.
 We are using Monginis on twitter like a customer service tool.
 The widest deployment of Foursquare India has seen till date. Over
450 location already registered. 450 more locations in the pipeline.
 Will allow each Monginis outlet to run local offers

29. Monginis
Ecommerce
Screenshots of the e-commerce platform for Monginis

30. Monginis
Birthday calendar application that picks your friend’s birthdays
and reminds you. Even prompts you to gift them a cake.

31. Godrej

33. Godrej - Powerplay
Content Strategy: Fan Acquisition + Brand promotion
 Powering the entire backend for Godrej’s loyalty program, Powerplay
 Providing complete social media management with content and
creative direction on social media:
 Direct communication with audiences on Facebook
 Customer service on twitter
 Giving the participants access to register for the program through
Facebook, taking the contest to the people rather than getting people
to the contest
 Effective use of Facebook marketing to enhance
reach and audience of the promotion through IPL 4
• Over 70,000 people on the page presently

34. Application to allow fans to register on facebook

35. Godrej - Powerplay
Unique app to identify the most loyal fans on the page

36. Unified Florist

38. Unified Florists
Content Strategy: Increase online sales + User Engagement
 Launched Unified Florists' “Geo-targetted” digital
presence on Facebook
 Development of a completely customized e-commerce
platform for selling flowers
 The e-commerce platform boasts of:
 Smart search functionality
 Apart from flowers there are chocolates, cakes, etc. for sale
 Complete payment solution on facebook
 Built-in holiday list for occasion discounts completely
automated
 Currently delivering offline all across India and in the region of
Philippines and United States of America

39. Screenshots of our e-commerce platform

40. Edu-Associates

42. Edu-Associates
Content Strategy: Brand Awareness + Strategic fan acquisition
 Launching Edu-Associate’s social presence on facebook
 India’s first job portal for teachers on Facebook
 Recruiter application:
 Where teachers can upload their resumes and Universities can
search through them.
 Targeting to create a database of teachers & Universities online
 Endeavour to positioning the fanpage as a place for the betterment
of education in India

43. EsselWorld & Water Kingdom

45. EsselWorld
Content Strategy: Increase park visits + awareness of events and new rides
 Was initially being managed by a garage
agency which got the page name and url
branded wrongly (both are permanent
once selected).
 With our contacts at Facebook we had the
name and url changed.
 Currently at over 32,000 fans
 Ticket booking application to soon go live
on Facebook
 Currently being used at the hub of
EsselWorld’s college promotion Fun-O-Logy

46. World Series Hockey

48. World Series Hockey
Content Strategy: Increase awareness about the tournament and the sport
 An franchise based hockey tournament launched by Nimbus
with official accreditation from IHF and HI
 Page aims to create a buzz about the franchises, team owners,
the tournament and the sport itself
 Present strategy revolves around education about the game
and its players.

49. Football Fest 2011

51. Football Fest 2011
Content Strategy: Increase awareness about the tournament + sell tickets
 A tournament launched by Celebrity Management group in Kolkata.
 Will see Argentina and Venezuela play an official at the Salt Lake
Stadium for the first time in India.
 The page will act as a vehicle to build support for Football in India
once the game is over
 The game is being broadcasted live on ESPN

52. Pulse Mall (Pune)

54. Pulse Mall (Pune)
Content Strategy: Build a base of shoppers who frequent the mall
 A unique concept to stay away from the fierce
competition of malls in the area.
 Targeting the local community of Pune
 Base of over 3000 people only from the Pune area
who get early access to discounts, offers, schemes
and contests in the mall.
 Soon to introduce Foursqaure local offers at store
level

55. California University Silicon Valley

57. California University Silicon Valley
Content Strategy: Build interest among students for admissions
 Prospective students will get an opportunity to know more about
the university from the people who matter
 Alumni will be able to connect with new and prospective student
and help them qualify to the admission
 The page will talk about the teaching methodology, student profile,
campus, lifestyle, events, etc.
 Setup programs on the page to identify deserving candidates and
provide them grants and scholarships

58. Building a powerful online community relies on the ability
to create an emotional connect with individuals and
thoughtfully draw them into becoming a powerful and loyal
marketing tool which drives others to the experience.

59. www.facebook.com/reddigitalmedia
Jaydeep Meena
jaydeep@reddigitalmedia.com