3 Insights bringing us to a shift in the music and business space. 1) Social Wave 2) Mobile Revolution 3) Mobi Social Taking Online Radio to a new social environment to create a social listening experience. Make it more VIRAL, more engaging and relevant in this new ecosystem

1. World 2.0 Jaideep Bir Yrals, 2011

3. YRALS was founded by Jaideep Bir along with an angel investor and has a 35 member team in Mumbai

4. YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity,build Brand loyalty and Engagement

5. The company has executed Social Media campaigns for over 200 clients across sectors including: Media | Travel | Automobiles | Apparel | Telecom |Technology

6. Clients ….

7. Insight 1: The Wave of Social Media

9. The World has Changed…

10. Follow your @Favourites

11. Social Media Vanity

12. TAHRIR SQUARE EGYPT OPEN SOURCE REVOLUTIONS:

13. From the Old… …to the New

14. Social Apps

15. Social Games

16. Group Deals

17. MULTI PURPOSE BUSINESS TOOL SOCIAL MEDIA =

18. RECRUITING:

19. CUSTOMER SERVICE:

20. PUBLIC RELATIONS:

21. TARGETED MARKETING:

22. Insight 2: Mobile Revolution

24. GLocal

25. Connection on the Go

26. Edutainment

27. Convenience

28. M Commerce

29. Push & Pull MediaMobile is: Indian Mobile Subscriber base has climbed to over 850 million users, of which 590 million are known to be active

30. Insight 3: Mobi-Social

32. Local Deals, Offers & Events

33. News via Twitter Mobile App

34. Mail / Social + Phone + Camera: All-in-One

35. Facebook + Calendar Sync

36. Pay with a Tweet

38. RESEARCH User Research* Report: “Music Consumption is seeing a SHIFT from sit forward on demand listening to sit back radio listening.” User Research http://www.userresearch.co.uk/ *

39. Youtube Leanback

40. Pandora Pandora Radio is an automated music recommendation service and custodian of the Music Genome Project available only in the US. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections. Over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits. There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency. The service plays musical selections similar to song suggestions entered by a user.

41. ‘Online & Mobile’ Radio Service We7 launched ad-funded, all your can eat, digital music streaming service in ’07 With a catalogue of over 6.8m tracks and 3m users in Europe In Sept 2011, with additional funding from UK chip manufacturer, Qualcomm, We7 will re-launch as We7 Internet Radio Plus

42. Music Player 6.8 MM tracks to choose from Personalized

44. Our Goal To become the defacto Music Player in Social Environments a.k.a Facebook Radio

45. Features Tune in to Popular Online Stations Tune in to Friend’s Online stations Access on the Go Customize Players Create your own Station Incentivize listenership and following Music Based Social Game – Virtual Points & Merchandise Real Merchandise & Marketplace for Popular Station Owners

46. To Conclude

47. World 2.0 = Renaissance 2.0 Invention / Innovation Lead by Youth Edge out redundancy Collaboration Shifting of power (Content / Media Democracy)

48. THANK YOU! Jaideep Bir CEO YRALS m: +919820107071 e: jaideep@yrals.com