Here is a great presentation where I have discussed about complete off-page SEO strategies including old school link building and spammy link building! You will surely learn lots of new things from this slide!
2. Link Building
Link building is the process of
increasing the number and quality of
inbound links to your website.
It helps to get higher ranking in Search
Engine Result Page (SERP) and thus
get plenty of targeted visitors to your
website.
3. What You Need To Consider While Link Building
Always Focus On:
1. Natural /Fresh
2. Quality
3. Relevancy
4. Avoid spinning or duplicity
5. Avoid link velocity (Link building rate)
6. Anchor variation
4. Old School Link Building
Reciprocal links: You link to my site and I will link to
yours!
Link Exchange (3 way): Suppose: there are 3 websites:
A, B, C. A gives backlink to B, B gives backlink to C and C
gives backlink to A. Ultimately each of them gets backlink
from other websites.
Banner Exchange: You put a banner on your site linking
to my site and I’ll put a banner on my site linking to your
site.
5. Old School Link Building
FFA (Free for All) or Link Farm Links: FFA
sites are those that give backlinks to all sites. This
sites usually give you links from various websites
with scraping contents. Google identified link
farming long ago a spam.
Paid Links from seller: You can find lots of
websites in the web who are offering to give you
backlinks to your website in exchange for a charge!
6. Bad Link Building Practice
Blog and Comment Spamming
Forum Spamming
Link Hacking
Google Bombing
Google Bowling/Negative SEO
7. Bad Link Building Practice
Blog and Comment Spamming:
Blog commenting in irrelevant blog
Adding no value in your comment
Adding too many links in a single comment
Copying the comment made by someone else in the same
article
Doing the same comment in all the blogs
Only writing disgusting words (nice share, great share, great
post! etc.)
Using automated software to make comments in hundreds of
blogs.
8. Bad Link Building Practice
Forum Spamming:
Adding lots of websites in your signature profile
Adding links without making any constructive comments in
any thread
Post on forum thread that are years outdated to link to your
website
Sign up for profiles on forums, in which you have no intention
to comment on further!
Posting nothing but “me too” type comments to increase your
post count
9. Bad Link Building Practice
Link Hacking: Hacking websites to get backlinks to
your website. It, in fact, adds no value to your website
except bad reputation!
Google Bombing:
There was a time when it’s possible to rank for a keyword which
actually doesn’t include in your website.
This was done by creating all backlinks with the same keyword
Negative SEO/Google Bowling:
Doing negative works for a website to make Google believe that the
site is spammy
Hack and change contents of a website
Apply black-hat for victim site
Creating backlinks for a website from bad neighbourhood
10. Types of Link Building Platforms
Blog
Forums
Social Media
Social Bookmarking
Press Release
Infographs
Presentations
E-books Marketing
Video Marketing
Audio Sharing
Image Sharing
Article Sharing
PDF Sharing
Business Listing
Q/A Platforms
Directory
Web 2.0 & so on…
11. Competitor’s BackLink Analysis
Try to find out who are the real competitors in your
niche
Find out their main backlinking strategies &
sources
Following tools will help you get basic idea about
competitors’ backlink sources:
https://moz.com/researchtools/ose
http://www.backlinkwatch.com/
https://ahrefs.com/
12. Important Considerations While Building Backlinks
Dofollow/Nofollow Ratio
60%/40%
Anchor Text
Around 20% on your exact keywords
Other 80% includes:
Brand
Nude URL
Second/Phrasal Keywords
Co-citation!!!
• Keywords on site
• Site Structure
Build Links for Inner Pages Too!
Link Velocity (Link Building Rate)
Build links in a rate that it looks natural to Google!
Give priority on social media
13. Important Considerations While Building Backlinks
Referring Pages/Domains:
Domain quantity is more preferable to backlink quantity
Backlinking Domain Quality:
Indexed pages
Relevant Pages
Duplicate/Spinning Contents etc.
Authority:
Audio
Video
Presentation
PDF
14. Avoidable Backlinks
Profile Backlinks
Backlinks from pages having duplicate contents
(except re-purposing or content curation)
Spammy/Adult/Gambling websites
Footer backlinks
Paid backlinks
15. Traditional Free Link Building
Directory Submission
Blog Commenting
Article Submission
Social Bookmarking
Social Sharing
Presentation Marketing
Video Marketing
E-book Marketing
16. Traditional Free Link Building
Web 2.0 Submission
Link Wheel
Press Release Submission
Q/A Sites
Forum Posting
Guest Blogging
Classified Ad Posting (Can be Paid Too)
17. Traditional Free Link Building
Directory Submission:
Find relevant and quality directories (You can use
Directorycritic to find quality directory list)
Find the most appropriate category for your website in each web
directory
Always submit only the homepage/main domain
Submit a website in a directory for only one time
Always write unique description for your website while
submitting web directories.
18. Traditional Free Link Building
Blog Commenting:
Find related blogs to your targeted keywords
Never post thin comments like nice share, great share etc.
You can use these tricks to find your KW related blogs:
• KEYWORDS “powered by wordpress”
• KEYWORDS “powered by blogger”
• KEYWORDS “leave a comment”
• KEYWORDS “reply to post”
• KEYWORDS “leave comment”
• KEYWORDS “this site uses keywordluv”
• KEYWORDS “this site uses commentluv”
• KEYWORDS “powered by wordpress” site:.edu
• KEYWORDS “leave a comment” site:.edu
• KEYWORDS “reply to post” site:.edu
• KEYWORDS “blog”
19. Traditional Free Link Building
● Article Directory:
Submit unique article in free article directory sites e.g. GoArticles.com,
ArticleBase.com, EzineArticles.com etc.
Submit your article in the most appropriate category of that article
submitting website
Most article directory websites accept 400+ words contents.
You may follow this list: http://siteber.com/list-of-high-pr-article-
submission-sites/
Social Bookmarking:
Submit your website in social bookmarking websites with unique title and
description.
Use your targeted keywords in “tags”
You can also submit your website’s subpages in social bookmarking
websites
You can find plenty of social bookmarking sites on the web. Just search “top
social bookmarking site list” in Google
Example: http://siteber.com/list-of-high-pr-social-bookmarking-sites/
20. Traditional Free Link Building
Social Sharing:
Social engagement is a really crucial ranking factor at this time.
Share your blog’s contents regularly in FaceBook, GooglePlus,
Pinterest etc.
Always share contents through fan pages. Otherwise your account
may be suspended!
Presentation Marketing:
Simply write in MS PowerPoint and then upload the file in slide
sharing websites like Slideshare.net etc.
Attach your website links in your presentation slide before
uploading it in slideshare.net
Some other presentation sharing sites also allow to include website
links in Slide description.
Sample list: http://www.internetgeeks.org/tech/seo/top-high-pr-
pdf-ppt-presentation-site-list/
21. Traditional Free Link Building
Video Marketing:
Create and publish videos in YouTube, Vimeo
You can add your website’s link in the video descriptions.
You can use “WonderShare Fantashow ” and “Camtasia” type
software for video creation
E-book Marketing:
You can create and publish e-book (PDF) in different e-book
sharing sites (e.g. slideshare.com, docstoc.com etc.) attaching
your website links in e-book.
You can simply create an e-book by writing your contents in
“MS Word” and then convert in via “Primo PDF” or similar
other software.
Here’s a list that you may follow: http://siteber.com/list-of-
high-pr-pdf-document-sharing-websites/
22. Traditional Free Link Building
Web 2.0 Submission:
You can write and publish contents in various web
2.0 sites giving backlinks to your websites
You need to register and create blog in web 2.0 sites
like Blogger, Wordpress, Livejournal, Tumblr,
Weebly, etc.
Since you are the admin of this blog, so content
quality and length aren’t concerning factor.
Popular web 2.0 site list: http://siteber.com/list-of-
high-pr-web-2-0-sites/
24. Traditional Free Link Building
Press Release Submission:
You can find numerous FREE press release sites on the web e.g.
http://siteber.com/list-of-high-pr-press-release-sites/
Create accounts in those free press release sites like
Prnewswire.com
Submit updates/news about your products or company.
Q/A(Question & Answer) Sites:
There are lots of Q/A sites in the web like Yahoo Answer, Quora,
etc.
Here you need to participate in discussion.
When you get enough points via asking questions and giving
solutions to others, you will be able to share your website link in
relevant questions.
25. Traditional Free Link Building
Forum Posting:
Only register in quality and relevant forums to your keyword
Participate in forums through creating thread and making reply
Participate on discussion to prove that you are an authority on your subject
Participate on related topics as much as you can to spread links used in
signature
Following tricks will surely help you find relevant forums
• KEYWORDS “powered by phpbb” inurl:/forum
• KEYWORDS “powered by vbulletin” inurl:/forum
• KEYWORDS “powered by smf” site: /forum
• KEYWORDS “powered by phpbb” inurl:/community
• KEYWORDS “powered by vbulletin” inurl:/community
• KEYWORDS “powered by smf” inurl:/community
• “powered by vbulletin” site:.edu
• “powered by phpbb” site:.edu
• “powered by smf” site:.edu
• “powered by vbulletin” site:.Gov
• “powered by phpbb” site:.Gov
• “powered by smf” site:.Gov
26. Traditional Free Link Building
Guest Blogging:
Writing on other blogger’s blog to increase traffic for your own
blog.
Guest blogging actually work s in any of the two ways:
• You write a post to appear on another blogger’s blog or,
• Another blogger writes a post to appear on your blog
It helps build-
• Build relationships with blog owners and others
• Introduces you to new people
Search with Keyword “write for us” to find relevant guest
blogging websites
Contacting via sending emails/filling up contact boxes also work
great!
27. Traditional Free Link Building
Infographic:
Infographic stands for presenting information graphically.
It really works great for showing statistical or boring data with
attractive interface.
Some free infographic creating tools:
http://piktochart.com/ (highly recommended as it lets you
store image on hard disk)
https://infogr.am/
http://create.visual.ly/
Classified Ad Posting:
28. Paid Link Building
Paid Link Partners
Paid Directory Submission (e.g. Yahoo Directory)
Paid Inbound Links
Paid Press Release Submission
Paid Blogging & Article Submission (e.g.
Ezineartilces.com, Typepad.com)
Paid Banner Promotion etc.
29. Corporate Activities for Backlinks
Client Credit/ Testimonial/ Review Link
Encourage Stakeholders Link (employees, peers,
business partners, suppliers)
Local Directory Listing
Expert Interviews
Sponsorship and Donation for Charities for
Backlinks
30. FOLLOW ME ON FACEBOOK,
TWITTER, GOOGLE PLUS &
LINKEDIN TO KEEP IN TOUCH
Keep In Touch!
31. DON’T WORRY BECAUSE THERE IS
DEVSTEAM
THE INTERNATIONAL AWARD WINNER
HOLISTIC WEB SERVICE PROVIDING
COMPANY TO HELP YOU
Don’t Have Time For
Building Links All Alone!!