All these things not entirely made by me

me

All these things
not entirely made
by me

Jaggeree
/think/help/create/work
All of this not entirely made by me

Thank you so much for inviting me, I thought I’d never really attend a science conference
again despite being trained as a computational immunologist. I work with Crowdsourcing, is
essentially what this conference is about. I’m interested in data, but I’m also interested in
people and why and how they get involved in communities and give their time to make things
together.

I wanted to talk about some of the underlying mechanisms we use in building crowdsourced
apps in the hope that there is some crossover.

http://en.wikipedia.org/wiki/Crowdsourcing

Crowdsourcing is a neologism for the act of taking a task
traditionally performed by an employee or contractor, and
outsourcing it to an undefined, generally large group of people
or community in the form of an open call. For example, the
public may be invited to develop a new technology, carry out a
design task (also known as community-based design[1] and
distributed participatory design), refine or carry out the steps
of an algorithm (see Human-based computation), or help
capture, systematize or analyze large amounts of data (see
also citizen science).

Jaggeree

This is a definition from Wikipedia which itself is community annotated or crowdsourced

http://www.threadless.com/

Jaggeree

Threadless, crowdsourced clothing company, people submit designs, others say they’ll buy
them, when enough people commit they make them and you can buy too

http://maps.google.com

Jaggeree

And for me one of best examples is not this, but it’s much better replacement. This is this
area as seen by Google Maps

http://www.bgbm.org/bgbm/

Jaggeree

I found this better map on a leaﬂet in my hotel room last night

http://www.openstreetmap.org/

Jaggeree

And this is what Open Streetmap, a crowd sourced community can do. Open Streetmap grew
out of a university ﬁnal year project. Steve Coast was at UCL and the Ordinance Survery
wanted £100,000 for a license for a map, so he created an alternative

http://maps.google.com

Jaggeree

People can map better than organisations, they can go on foot places vehicles can’t and
they’re not restricted by rights

http://www.openstreetmap.org/

Jaggeree

Which means that the quality is
amazing

http://www.ﬂickr.com/photos/nick_bl/

Jaggeree

They have mapping parties and even have high score tables for who maps the most. Every GPS
point is attributed to a user

http://www.ﬂickr.com/photos/peterito/

Jaggeree

These are the actual GPS trails for New York

http://www.ﬂickr.com/photos/peterito/

Jaggeree

This is the last year... as you can see Germany has been fairly busy

Jaggeree

crowdsourcing where political boundaries are as the ordinance survey restricts access

Game mechanics
Openness
Linked data
Activity surfacing
Identity/social graph

Jaggeree

For me there are some key mechanisms at work and I try to build as many of them in as
possible, I’ll go through them one by one

Game mechanics
Linked data
Openness
Activity surfacing

Jaggeree

Game mechanics, learning from play and the games industry

Jaggeree

A couple of fascinating things happened last year

Obama got elected on crowdsourced funding and by saying “we” rather than I, oh and the
previous chap wasn’t too popular

Obama for America iPhone app

See nationwide 08 Call Friends total and ﬁnd our how your call totals compare to leading
callers

Oh my god, it’s a high score table... it’s a game of electioneering

http://www.ﬂickr.com/photos/pdcawley/

“Obama for America just
launched an Massively
Multiplayer Online Game,
and nobody noticed.”
>Tom Armitage, infovore

Jaggeree

Tom Armitage said it best, there is a leader board function from multiplayer games built right
into the Obama campaign

Health Sciences Literature Review Made Easy by Judith Garrard

Jaggeree

We’ve had games in science for a while... the points mean prizes mechanism of grant funding
based on citation analysis and journals

http://fah-web.stanford.edu/cgi-bin/main.py?qtype=teamstats

Jaggeree

and folding at home, crowdsourced application through and through

Game mechanics
Openness
Linked data
Activity surfacing

Jaggeree

Secondly is openness

Jaggeree

Twitter was open in that it just allowed you 140 characters... any 140 characters

Jaggeree

which allowed The Guardian to make this...

http://www.ﬂickr.com/photos/carthorse/

Jaggeree

This is another great example of openness, Amanda Rose on the right created this idea of a
festival for people who use twitter... she then made it open and asked anyone in the world to
create a festival and raise money for a charity called charitywater

http://vimeo.com/charitywater

Jaggeree

it raised $250,000 and they’re now sinking clean drinking water wells in Africa

I don’t really need to tell you about openness... it happens with everything from genomes,
sequences, cell lines, mouse strains

Game mechanics
Openness
Linked data
Activity surfacing

Jaggeree

OpenPlatform

Jaggeree

Project I’m proud to be a part of, opening out all The Guardian content we can, data from
infographics, and articles all on a search API like PubMed

http://www.ﬂickr.com/photos/pigsaw/

Weaving The Guardian into
the fabric of the internet.
>Matt McAlister

Jaggeree
All of this content mashup by me
Building anot entirely made with The Guardian, Delicious, Freebase and App Engine

opening gambit for what we were trying to achieve, what it actually means is The Guardian is
crowdsourcing some new business models in the newspaper industry

Tag

id

TaggedContent

id
UserTaggedContent
Content
id
id

Bookmark

id
UserTag

id
BookmarkTag

id

Building a content mashup with The Guardian, Delicious, Freebase and App Engine

We also wanted to show o about linked data possibilities, here’s a fun sort of application

Guardian
Tag

id

TaggedContent

id
UserTaggedContent
Content
id
id

Bookmark

id
UserTag

id
BookmarkTag

id


Guardian
Tag

id

TaggedContent

id
UserTaggedContent
Content
id
id

Delicious
Bookmark

id
UserTag

id
BookmarkTag

id


Guardian
Tag

id

Bespoke
TaggedContent

id
UserTaggedContent
Content
id
id

Delicious
Bookmark

id
UserTag

id
BookmarkTag

id


Content tagger

Guardian
Tag

id

Bespoke
TaggedContent

id
UserTaggedContent
Content
id
id

Freebase
Delicious
Bookmark

id
UserTag

id
BookmarkTag

id


Jaggeree

This was my demo for Open Platform launch, something I’m really proud of... Built in 8 hours

You can ﬁnd bits of Guardian content you want to help annotate... it shows you the Guardian
tags and also shows you what people have tagged that content on Delicious.

You can also do controlled vocabulary tagging with the tag this article box, searching
Freebase for tags and then saying if the article is about that tag or just mentions it.

Weaving The Guardian into the fabric of the internet.

Bespoke?
Guardian
AppEngine
Content API JQuery
Content API Python Library Some Python/HTML/
Javascript

Freebase
Delicious
Freebase API
Delicious API
Freebase Suggests
Delicious Python Library


by stitching together blocks of lego, I just wrote about 200 lines of code in total

I’m not really a programmer, I make things out of the possibility lego of libraries and apis

Jaggeree

yet built something quite rich

science has linked data, pubmed ids, gene names, mouse strains, cell lines, also has
synonym tables

Game mechanics
Openness
Linked data
Activity surfacing

Jaggeree

Last two go together in a way

http://www.ﬂickr.com/photos/wishymom/

we are a herd animal

Jaggeree

We are a herd animal. We are essentially the social ape. We cannot escape our biology and in
some ways that’s useful as if it didn’t there would be no social networks.

We respond to inﬂuence, we migrate from place to place within digital networks following
others.

http://www.ﬂickr.com/photos/sovietuk/

social proof/inﬂuence

Jaggeree

it’s always more tempting to eat at a restaurant with a queue, rather than an empty one

social networks surface activity constantly in newsfeeds and activity streams, we can harness
that for science

Jaggeree

this is my twitter stream, my thoughts and what I’m doing, people see what I say do and
think and some follow me... like bizarrely a cornish restaurant

last.fm/lastgraph

Jaggeree

and this is the output of a service called last.fm which watches what you play on iTunes, it
has an API and Andrew Godwin made this lovely thing which visualizes how your listening
changes

http://www.acesscity.co.uk/

Someone you know is helping to map
routes around cities based on their
personal view of accessibility.

Tell us your story on AccessCity

Jaggeree

AccessCity, project I’m proud to have been involved in. Started at Social Innovation Camp
with a team of just 6.

Aim is to build a crowdsourced map of London from an accessibility standpoint which relates
to real time user-centric information.


Jaggeree

Geography is all about your personal involvement with a location and this can only be
gathered by people not machines and by users not surveyors.

It’s also totally time based as anyone who tries to use Kings Cross station on a Friday night
can attest

we’re letting people use accounts they already have and surfacing their activity back to
Facebook


Jaggeree

And we’re giving people proﬁles and soon you’ll be able to follow people so you can see what
travel issues they have

Game mechanics
Openness
Linked data
Activity surfacing

Jaggeree

Identity is key

Jaggeree

This is my identity on a travel network called dopplr, you tell it where you go

Jaggeree

and it tells you about coincidences where friends are in the same place as you at the same
time

Jaggeree

It’s also becoming a social atlas of places from a human centric point of view, people say
where they’ve eaten, stayed and answer questions... and linked data to Flickr and Zagat
improve the depth of data

So what can we crowdsource?

Jaggeree

What could work for science

So what can we crowdsource?
Identity/activity

Jaggeree

I think a key thing is identity and activity

http://www.ﬂickr.com/photos/pdcawley/

You can now build working
software in less time than it
takes to have the meeting
to describe it.
Simon Willison

Jaggeree

Simon’s quote

ScienceID
giving science a sense of identity

http://scienceid-demo.appspot.com

Jaggeree

so I thought I’d play

why a science ID

Can disambiguate literature

Can reward people for actions, not just publications... hopefully in the future people could be
funded through all they do

ScienceID
giving science a sense of identity

PubMed + OpenID + OAuth + APIs + AppEngine (Python)

Jaggeree

Biopython Tutorial and Cookbook

Jeﬀ Chang, Brad Chapman, Iddo Friedberg, Thomas Hamelryck,
Michiel de Hoon, Peter Cock, Tiago Ant˜o
a

Last Update – 3 April 2009 (Biopython 1.50 beta)

Jaggeree

Some lovely person made this

Jaggeree

this is where I’m at after about 8 hours... not there yet, but about quarter the way there... the
idea is that people can claim science they did, over time that will make a rich profile and they
eventually if you can drive adoption they can use that profile to log into other sites enriching
those sites with the data held against the ID and enriching their profile through their actions
(last.fm for science). This could include submitting data and papers.

Jaggeree

this is my twitter graph visualised by my data and that of my friends, it’s scarily accurate, I’ve
told it nothing about my social graph explicitly, just think how useful this could be for
science

Jaggeree

so here’s the ﬂow so far

Jaggeree

login with an existing id

Jaggeree

create a very minimal proﬁle

Jaggeree

Simon’s quote

Jaggeree

get started with it... note social sites have very friendly copy, it’s a conversation

Jaggeree

search for your stu

http://www.ﬂickr.com/photos/blackbeltjones/

Thank you

Chris Thorpe
blog.jaggeree.com
chris.thorpe@jaggeree.com

Jaggeree

would love to thank all of my collaborators, however you’d probably not know any of them
apart from the lovely BioPython people, but thank you for the invite and for listening

All these things not entirely made by me

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All these things not entirely made by me