Biz.101

Creating a Product Biz K. Jagannath Rao [email_address]

The Biz Triangle Technology Products Markets Finance

Life Cycles ,[object Object],[object Object],[object Object],Adoption Segmentation Demograhics Psycho metrics

Finance ,[object Object],[object Object],Revenue Year 1 Year 2 Year 3 Year 4 Year 5 CGS GM R&D SG&A OE Sundry Interest PBT Volumes Total Cost FC VC TC BEP Ratios

Sales ,[object Object],[object Object],[object Object],[object Object],Probability X Volume

Key Lessons ,[object Object],[object Object],[object Object],idea Biz plan project A B C GM % % Market 0 1 2 3 -3 -2 -1 need rel ship 40% 25% 35% Define Specification Understand Customer Define Customer

Back to Basics - Biz Triangle Technology Products Markets ,[object Object],[object Object],[object Object],[object Object],Finance

Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jagan’s Ten Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Save your time and money : One or Two liner answers to each

Biz Qualifier Investment Time Frame Cash cycle Rev forecast GTM Key Technology/IP Market Size Target Customer Customer Value USP Product Opportunity

Product Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitor Models X Y ,[object Object],[object Object],[object Object],Avg. ’09 ASP Avg. ’09 CPU Avg. ’09 GM % ‘ 09 GM $M Launch date Feb 09 On-Time Differentiated GM$ CURRENT STATUS* Orig Plan Current View Feb 09 $183 $147 $39.5 20% Market Segments: Lifetime Units 1M $183 $147 $39.5 20% Z ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roadmap H1-09 H2-09 H1-10 H2-10 $x $x $x $x $x $x $x $x

Product Architecture Core Platform Core Platform Core Platform Core Platform Input Input Input Output Output Output User I/F User I/F User I/F System I/F System I/F System I/F

Implementation Strategy Buy / Build / Partnership Scaling – Volumes, Features Goto Market

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