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Mega-Trends, Mega-Opportunities Capturing the Potential of Mobility Jagannath Rao Motorola Inc.
Rudy Krolopp, lead designer of the first cell phone,  poses with the DynaTAC8000X (1983) and Motorola's Razr cell phone (2005) Razr2 launched in Q2 2007 Cellular Mobile Phones
WORLD POPULATION 4 births per second MOBILE PHONE 32 sold per second Mega Trends
MOBILE SCALE
Device Capability 325  MHz
Broadband Wireless IP  Average data transfer rates* WiMAX HSDPA EV-DO UMTS EDGE CDMA 1X GPRS 60 kbps 115 kbps 256 kbps 400 kbps 1.0 Mbps 4.0 Mbps 35 kbps aacPlus v2 32 kbps aacPlus 64 kbps AAC/WMA 128 kbps MP3 160 kbps LTE 802.11g 4.0 Mbps 14.4 Mbps MP3 song 11 mins 6 mins 3 mins 2 mins 38 secs 10 secs 18mins 10 secs 3 sec MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)
Ubiquitous Access to Content and Services ,[object Object],[object Object],[object Object],[object Object]
Mega Opportunities ,[object Object],London Business School
Seamless Mobility Network Device Service Content Mobility PSTN GSM CDMA Wifi Server Voice Data Msg LBS
Opportunity - India ,[object Object],[object Object]
Indian Telecom Market Opportunity Population:  1.1 Bn Urban Population:  350+ Mn Mobile Connections:  >210Mn Internet  Connections:  ~10 Mn Broadband  Connections: ~2.7 Mn Tele-density : >20% Broadband Density : ~0.2% Net Adds (Voice) : 6-7M pm Net Adds (Data) : ~0.06M pm Cable  Connections:  60 mn Fixed Connections: <40 Mn (7-8m DSL upgradeable) Opportunity is to replicate the cellular success story in  broadband wireless and grow to 20M+ broadband subscribers by 2010
Challenges / Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You!
Wireless Broadband Revolution: MotoWi 4 ALL IP, NEXT GENERATION WIRELESS BROADBAND Providing coverage in all spaces to all segments Enterprise Residential Point-to-Point Metro Mesh Backhaul Indoor WiBB WiMAX Canopy
ENTERPRISE MOBILITY Advanced  Data Capture Mobile  Computing RFID  Wireless LAN  Infrastructure Management Software Global  Services Retail  Wholesale Distribution Transportation & Travel Manufacturing Healthcare Government Field Mobility
Cell Phone Mobile Doctors General Practitioners are using cellular Service to deliver healthcare and medical services to rural India Mandi Prices on the Move Mobile Technology being used to remove information barriers & allow the farmers to get best price for their produce Kerala Fishermen Call in their Catch Fisherman pass valuable information on their mobile phones as to where large shoals are available and for calling for assistance when calamity strikes Applications and Services
Photo credit: Jan Chipchase
 
 

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Acm.Headstart.Mot

  • 1. Mega-Trends, Mega-Opportunities Capturing the Potential of Mobility Jagannath Rao Motorola Inc.
  • 2. Rudy Krolopp, lead designer of the first cell phone, poses with the DynaTAC8000X (1983) and Motorola's Razr cell phone (2005) Razr2 launched in Q2 2007 Cellular Mobile Phones
  • 3. WORLD POPULATION 4 births per second MOBILE PHONE 32 sold per second Mega Trends
  • 6. Broadband Wireless IP Average data transfer rates* WiMAX HSDPA EV-DO UMTS EDGE CDMA 1X GPRS 60 kbps 115 kbps 256 kbps 400 kbps 1.0 Mbps 4.0 Mbps 35 kbps aacPlus v2 32 kbps aacPlus 64 kbps AAC/WMA 128 kbps MP3 160 kbps LTE 802.11g 4.0 Mbps 14.4 Mbps MP3 song 11 mins 6 mins 3 mins 2 mins 38 secs 10 secs 18mins 10 secs 3 sec MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)
  • 7.
  • 8.
  • 9. Seamless Mobility Network Device Service Content Mobility PSTN GSM CDMA Wifi Server Voice Data Msg LBS
  • 10.
  • 11. Indian Telecom Market Opportunity Population: 1.1 Bn Urban Population: 350+ Mn Mobile Connections: >210Mn Internet Connections: ~10 Mn Broadband Connections: ~2.7 Mn Tele-density : >20% Broadband Density : ~0.2% Net Adds (Voice) : 6-7M pm Net Adds (Data) : ~0.06M pm Cable Connections: 60 mn Fixed Connections: <40 Mn (7-8m DSL upgradeable) Opportunity is to replicate the cellular success story in broadband wireless and grow to 20M+ broadband subscribers by 2010
  • 12.
  • 14. Wireless Broadband Revolution: MotoWi 4 ALL IP, NEXT GENERATION WIRELESS BROADBAND Providing coverage in all spaces to all segments Enterprise Residential Point-to-Point Metro Mesh Backhaul Indoor WiBB WiMAX Canopy
  • 15. ENTERPRISE MOBILITY Advanced Data Capture Mobile Computing RFID Wireless LAN Infrastructure Management Software Global Services Retail Wholesale Distribution Transportation & Travel Manufacturing Healthcare Government Field Mobility
  • 16. Cell Phone Mobile Doctors General Practitioners are using cellular Service to deliver healthcare and medical services to rural India Mandi Prices on the Move Mobile Technology being used to remove information barriers & allow the farmers to get best price for their produce Kerala Fishermen Call in their Catch Fisherman pass valuable information on their mobile phones as to where large shoals are available and for calling for assistance when calamity strikes Applications and Services
  • 17. Photo credit: Jan Chipchase
  • 18.  
  • 19.