1) The document discusses organic growth as an alternative to mergers and acquisitions for growing small and medium-sized businesses. It presents a 7-step process for achieving organic growth.
2) General Electric is used as a case study. Under CEO Jeff Immelt, GE focused on organic growth and segmented its initiatives across six areas.
3) The 7 steps include assessing the environment and organization, formulating a growth plan, implementing with milestones, instruction and monitoring, evaluation and troubleshooting, understanding evaluation criteria, and reviewing progress.
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