1. Ideas for Success:
How bendable straw was invented?
It was 1937
Joseph Friedman was sitting at his brother's soda shop,
watching his daughter drink a milkshake.
The young girl couldn’t enjoy her beverage through a
straight paper straw; it was difficult for her to reach the end
of the straw.
Joseph was an inventor!
He inserted a screw into the straw, and then wrapped floss
around it to create a ribbed texture.

2. When he took the screw out, the straw naturally bent over
the rim of the glass and his daughter was able to drink her
milkshake with ease.
He patented his idea in 1937 and started his own
company to produce the straw.
The rights to the flexible straw were eventually sold to the
Maryland Cup Corporation, which now sells about 500
million of them every year.
………………………………………………………………………
There are many important creative principles
in this little story.
Learn how to create great ideas:
IDEA MACHINE: Practical Creativity Training
Mumbai: 19th -20th Aug 2011
Details: www.puneetbhatnagar.com
Call: 09820003092
punito@thecreativitymission.com