I conducted this presentation at the 2012 Mo-Ranch Women's conference. The accompanying audio can be downloaded here: https://dl.dropbox.com/u/3656860/2012%20Mo-Ranch%20Women%27s%20Conference/Social_networking_by_Joyce_Davis.mp3

1. SOCIAL
NETWORKING
Reflecting the light...
through technology
Monday, June 4, 12

2. Today’s topics
Introductions
Why use social media in
ministry?
Key social media channels
Tech tips for studying the
Bible
Q&A
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3. Introductions
Your name
Where you’re from
One thing you hope to
gain from the
workshop
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4. Why use social media?
Speak the language of times
Reach people where they are
Connect and keep in touch
Share news and information
Engage in meaningful conversation
I kept my bearings in Christ—but I entered their world and tried to experience things
from their point of view. I've become just about every sort of servant there is in my
attempts to lead those I meet into a God-saved life. I did all this because of the
Message. I didn't just want to talk about it; I wanted to be in on it!
1 Corinthians 9:22-23
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5. http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
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6. Facebook
Social network where Buzz words
people create profiles, share Like - “thumbs up” on a post or comment
status, photos and messages Tag - identify users in a post or photo
Timeline - new chronological layout of posts
Audience: 800 million Cover photo - large photo at the top of your
timeline; publicly visible in profile searches
Pros: Easy to connect to
and update many friends/
members at once
Cons: Difficult to search
previous posts
Uses: Church news
(Facebook page), event
coordination, prayer
requests, congregational
outreach
Monday, June 4, 12

7. Twitter Buzz words
Microblog site that @ - reply to a public message
enables 140 character RT - retweet someone else’s post
DM - direct message; only those following you
updates # - hashtags allow you to categorize posts
Audience: 100 million
Pros: Quick, simple,
broach reach
Cons: Engagement
requires timely replies
Uses: Real-time updates
& announcements; share
links to other content
Monday, June 4, 12

8. Google+
Buzz words
Social network where +1- similar to the Facebook “like” button
people create profiles, Circle - categories for your contacts (friends,
family, etc.)
share status, photos and Hangout - video chats with up to 9 people
Green/blue - green buttons mean content is
messages, circles and public, blue is private
hangouts
Audience: 62 million
Pros: Easily integrates
with other Google apps
Cons: More complicated
and difficult to use than
other networks
Uses: Video chats
Monday, June 4, 12

9. Pinterest
Buzz words
A virtual pinboard to Board - collections of images
collect, organize and Pin - attaching an page/image to a board
share web pages/images Repin - attaching someone else’s page/
image to your own board
Audience: 10.4 million
(97% women)*
Pros: Visually appealing
Cons: Not great for
non-graphical content
sharing
Uses: Collect ideas for
redecoration, recipes
* http://techcrunch.com/2012/02/11/pinterest-stats/
Monday, June 4, 12

10. Linkedin
Buzz words
Business related social Network - the Linkedin connections you’ve agreed to
network; with a focus on 1st , 2nd level connections - think ‘6 degrees of
Kevin Bacon’
professional connections Recommendation - personal / professional reference
and profile management
Audience: 161 million
Pros: Established and
trusted social network
Cons: No frills interface;
prominent advertising
Uses: Clergy and staff
can maintain professional
profiles and connect with
others
Monday, June 4, 12

11. YouTube
Enormously popular Buzz words
Favorite - mark videos you want to view again
video sharing site Video Editor - online tool within YouTube
Audience: 490 million enabling you to combine videos and add effects
unique visitors per
month
Pros: Broad reach; now
upload videos longer
than 15 minutes
Cons: Occasional
negative commenters
Uses: Publish special
services or events
Monday, June 4, 12

12. Dropbox
Web-based file sharing Buzz words
Cloud storage - online file storage
Pros: Share files with File sync - process of updating files
anyone, even non- keep consistent across various locations
Dropbox users; backup
files
Cons: Pro version
pricier than other data
backup services
Uses: Share photos,
presentations, audio, and
more; make available for
public download or only
to select audiences
Monday, June 4, 12

13. SlideShare
Buzz words
Slide and document Zipcast - scheduled or spontaneous
hosting service online meetings through SlideShare
Embed - share presentation so that it is
Audience: 29 million viewable from another site
monthly users
Pros: Easy to share
docs, add audio/video,
track views
Cons: Prominent
advertising on free
version
Uses: Online education
sessions
Monday, June 4, 12

14. Instagram
Buzz words
Filter - image enhancements that change
Mobile device application photo coloring or apply a vintage look
to share photos Geolocation - associates images with a
place where you took the shot
Audience: 30 million
Pros: Easy way to enhance
and share photos; post to
multiple channels at once
Cons: Owned by
Facebook which just
launched another camera
app
Uses: Share images from
events and mission trips
Monday, June 4, 12

15. Caring Bridge
Website to connect Buzz words
Tribute - donation made to site in honor of a loved one
family and friends of Journal - blog-type entries to give updates to friends
loved ones experiencing and family members
a crisis
Pros: Simple way to
keep loved ones updated
Cons: Some visitors
may be offended by
requests for site
donations
Uses: Share thoughts
and prayers with loved
one and caregivers
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16. Tech tips for
Bible study
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17. Monday, June 4, 12

18. Monday, June 4, 12

19. On the go...
Downloadable to most
devices
Multiple translations
Searchable
Make notes and
journal
Reading plans
Available on audio...
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20. Monday, June 4, 12

21. Monday, June 4, 12

22. Why use social media?
Worship God with joy
Grow deeper as followers of Christ
Connect with others in vital
relationships
Serve the world that God loves
Invite others to a life-giving
relationship with God in Jesus Christ.
“All authority in heaven and on earth has been given to me. Therefore go and make
disciples of all nations, baptizing them in the name of the Father and of the Son and of
the Holy Spirit, and teaching them to obey everything I have commanded you. And
surely I am with you always, to the very end of the age.”
Matthew 28:18-20
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23. Connect with me
joyceanndavis@yahoo.com
www.twitter.com/jadintx
www.facebook.com/joyceanndavis
www.linkedin.com/in/jadintx
Monday, June 4, 12

24. References
• Bloch, Ethan. "The Small Business Social Media Cheat Sheet." / Flowtown
(@flowtown). 23 Jan. 2012. Web. 18 Apr. 2012. <http://www.flowtown.com/
blog/the-small-business-social-media-cheat-sheet>.
• Carver, Liz. "Social Ministry." Social Ministry. SlideShare, 14 Mar. 2012. Web.
28 May 2012. <http://www.slideshare.net/lcarver1/social-ministry>.
• Cavazza, Fred. "FredCavazza.net." Social Media Landscape 2012.
FredCavazza.net, 22 Feb. 2012. Web. 18 Apr. 2012. <http://
www.fredcavazza.net/2012/02/22/social-media-landscape-2012/>.
• Constine, Josh. "Where The Ladies At? Pinterest. 2 Million Daily Facebook
Users, 97% Of Fans Are Women." TechCrunch. TechCrunch, 11 Feb. 2012.
Web. 26 May 2012. <http://techcrunch.com/2012/02/11/pinterest-stats/>.
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