1. Promotional Video
Level 1 Award in Creative Media
Production

2. Aims
You will be put into a team in order to form a
multimedia company. As a company you must
then design a logo and leaflet and create a video
for the company. You will be required to create
a blog that records the process of you making
these materials and the final products. You will
also need to develop a sketchbook, which
should contain all of your research, ideas and
development.

3. Research and Ideas Development
(Investigation)
Recap:
Investigate 3-5 multimedia companies that have
promotional videos.
Watch the videos and make notes on the
content, style and structure of these videos.
Have you done this?

4. Mind-Mapping

5. Feedback on your research
What elements are in Mind-map:
promotional videos? In your group, write down
the aspects that you think
Think about the: need to be included in a
– Content promotional video
– Style
– Structure Present these back to the
– Sound class

6. Develop ideas for your company
identity
• What will be the name Create a mind-map to
of your company? represent yourself
• What will you produce?
• What image do you
want to represent?

7. Who will be your target audience
(customers)?
Think about the following Psychographics are more
factors: personal characteristics of a
• Age person, including:
• Location • Personality
• Gender • Attitudes
• Income level • Values
• Education level • Interests/hobbies
• Marital or family status • Lifestyles
• Occupation • Behavior
• Ethnic background
Create another mind-map all
about your target audience

8. Pre-Production Documents (Planning)
Create a Location Recce, Storyboard, Shot-list,
Shooting Schedule, List of Resources & Risk
Assessment.
All documents can be team produced except the
storyboard, which must be individually
produced.

9. Location Recce
Comes from the military
term “reconnaissance”
Pre-filming visit to a
location to work out its
suitability for shooting,
including access to
necessary facilities and
assessment of any
potential lighting or sound
issues.

10. Storyboard
Graphic organiser
Illustrations or images
displayed in sequence
Pre-visualising a moving-
image

11. Shot-list
A list of shots helps in the
planning and filming
By creating a shot list,
your entire production
runs more efficiently
because everything gets
shot based on the location
and setup, as opposed to
the order scenes appear in
the script.

12. Shooting Schedule
A shooting schedule is a
project plan of each day's
shooting for a film
production

13. List of Resources
A list of props, costumes,
make-up, people and
equipment which are
required for production
Where they will be
sourced from
How much they will cost

14. Risk Assessment
Method of looking at work
activities, considering
what could go wrong, and
deciding on suitable
control measures to
prevent loss, damage or
injury

15. Shooting Schedule
Monday 11th Feb (Studio Based)
– 1pm to 4.30pm if ready
Monday 18th Feb (Location Based)
– All day
Monday 25th Feb (Contingency)
– 1pm to 4.30pm