Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The seductress
1.
2. 12 Contestants:
› Women ages 45-55
1 bachelorette (ages 21-25)
› Will describe at the beginning of the show why
he likes/would like to date older women.
› Will select winner after competition results.
Swimsuit competition
Date night
Talent show
Physical competition (a láAmerican Gladiator)
3. Price $25,000 (for winner)
Title
› The Seductress
Hostess
› Kim Cattrall (Samantha, Sex and The City)
4. Aimed at women ages 25 to 45
Colors
› Fuschia + Gray
› 30% of sleaziness, (but it will not look and feel
trashy or raunchy).
› Soundtrack: combination of electronic music
and pop, 80s and early 90s referring to the
women; contemporary choices for young man.
5.
6. The introduction/theme/narration (:30)
› The narrator/host will describe the concept of the
show.
› A summary of the last episode, including who was
eliminated.
› A summary for the current episode, setting the
expectations of what might happen, providing a
recap of all the “drama”.
Narrator/host introduces bachelorette. Cut to
interview + reason why he wants to be on the
show/likes older women.>>>Montageof
participants competing for him and the cash
price.
7. Cut to the host to explain the competition for the day.
The competition begins.
The women give the audience their thoughts on how they
hate/love each other and how they plan on winning the
competition.
The bachelorette gives the audience his thoughts on how the
competition went.
The bachelorette makes a decision based on the outcome of
the competition.
A recap on what happened and everybody’s
expectations.
One contestant will be eliminated, and the other women will
speak about the young man’s decision.
A summary for the next episode.
Conclusion.
› Future episodes could switch the premise to have older guys compete
8. The marketing campaign will consist of TV &
radio ads, but its focus will be on an
aggressive online presence.
› Viral marketing campaign with a 30 sec trailer
› Twitter and Facebook pages.
› A cell phone application that provides updates
on the show and teasers for future episodes.
› A website, in which the viewers can interact with
the participants, as well as the bachelorette.