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健达缤纷乐网络投放方案 补充说明 By AdChina 2009-8-19
成功案例分享 ,[object Object],[object Object],[object Object],[object Object],[object Object]
成功案例   贝康安
“ 小牛篇”创意
“ 画画篇”创意
“ 打折篇”创意
BBS 推荐贴展示 标题 : [ 养育宝宝 720 天 ] 满分妈妈难当(今天更新了 7--12 月的) 效果 :网易女人首页 / 女人社区首页 链接 : http://bbs.lady.163.com/bbs/mmbb/104458736.html 标题 : 今天在办公室大家赞我是时尚辣妈!!!嘻嘻 ~ 效果 :摇篮论坛首页 / 精华 链接 : http://bbs.yaolan.com/thread_50931382.aspx
效果总结 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
成功案例 立顿
震撼富媒体 : 领取你的立顿彩虹杯 ,[object Object]
独占富媒体 : 丑女无敌
独占富媒体 :  收集你的杯子
Click Icon Lipton Mini site 易传媒点击率 :  1.94%  ( 平均点击率 :  0.09% ) 活动结果 : 非常高的参与度 ! 易传媒用户停留时间是平均停留时间的 2 倍
美宝莲矿物粉底 案例分享
创意轮播  -  独占富媒体  品牌  TVC 消费者证言 TVC 百名女性 经验分享
创意轮播  -  飞扬视频  品牌  TVC 消费者证言 TVC 百名女性 经验分享
创意轮播  -  震撼富媒体 品牌  TVC 消费者证言 TVC 百名女性 经验分享
效果分析 – 针对 CPM 购买 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],100% 71% 63% 品牌 TVC 消费者 证言 TVC 百名女性 经验分享 印象数 品牌 TVC 消费者 证言 TVC 百名女性 经验分享 点击率
中华牙膏 关键词: 中国羽毛球队每次夺金后的 几秒钟 , 中华牙膏在几十家媒体上同时投放 高冲击力贺喜广告 , 谁能做得到?
创意策略 ,[object Object]
创意策略 ,[object Object],[object Object]
创意策略 ,[object Object]
效果分析 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
swatch 关键词: 科技让时尚 炫动 起来
[object Object],创意策略
创意策略
[object Object],创意策略
执行总结 ,[object Object],创新的广告形式,广告位之间的互动吸引了大量点击。 媒介策略 广告形式 精准的媒体选择,高效的“广告网络”投放模式提高了效率。 技术执行 频次的控制也降低了浪费,提高了效率,也是点击率高的主要原因。
各大学生媒体作为 ePR 活动阵地 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ePR 活动阵地分析 ,[object Object],[object Object],[object Object],[object Object],数据来源: iUserTracker 1.0 性别 年龄 月收入 学历
ePR 可以看到点击数和转贴数)、投票(可以统计投票数)    3 个创意贴(附有图片) +10 个常规贴 每个帖子发布 20 个论坛,平均每个帖子可以达到 1000 的点击和 10 个回复  预算: 5 万 -8 万  投放时间:两个月 Kaixin001 转贴

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