How many users are on Facebook, Twitter and Instagram in Scandinavia? What tools can we use to monitor our performance and enhance our content on these platforms?

1. The global homescreen
Users:
Denmark: 3.2 mio.
Sweden: 5.2 mio.
Norway: 3.0 mio.
Finland: 2.4 mio.
Iceland: 220k
Characteristics: Focused on “friends” and family from the real world.
The newsfeed works as a microcosmos for events and news from and about our friends.
Facebooks newsfeed is not chronological which makes the platform less efficient for “live”-updates or following
events, TV-shows or other. Conversations are “owned” by users or pages.
Facebook is tremendous for building public support for cases and mobilizing people.
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2. The value of Facebook
Which strategic values can Facebook help your organization achieve?
PR
Recruitment
Fundraising
Branding
Shared knowledge
International awareness
Marketing
Dialogue
Crowdsourcing
Internal communication / Intranet
Positioning of academic rapports
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3. Measuring your reach, performance and ROMI
Tools for statistics and analytics on Facebook
Freeanalytics.komfo.com
Facebook insights
Hootsuite.com
Hubspot.com
Visual.ly (Personal favourite)*
Visually creates cool infographics to
Impress your manager, boss and CMO
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4. En platform i hastig vækst!
Users
Denmark: 200.000.
Sweden: 475.000
Norway: 250.000 (2012)
Finland: 63.000
Iceland: N/A
Characteristics: Niche / interestgraph based social media. Real-time, fast and subjectoriented
communication. Limit of 140 chars. Hashtags (#) are used to index conversations.
Targetgroup: Journalists, communication and marketing, politicians, C-suite, athletes and
celebrities.
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5. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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6. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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7. Keep it easy breezy. Twitter is not for corporate talk
The tone of voice on Twitter is down-to-earth and human.
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8. Monitoring Twitter and measuring performance
Tools for the Twitter-pro
Tweetdeck (For monitoring lists, hashtags, mentions and using several profiles).
Tweetreach.com (creates a rapport for the reach of your tweets and/or a
hashtag).
Klout.com (plugin for chrome) (Good tool for quickly identifying influencer-tweets
on a hashtag or in a conversation).
Topsy: (Find popular tweets)
Twitonomy.com
Tweetlevel.com
Storify.com (Create your own “resume” of tweets from an event or subject).
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9. The hipster and the urban/cultural
elites favourite.
Visual storytelling on steroids:
Users: (Drawn from Facebooks Power Editor).
Denmark: 540.000
Sweden: 1.3 mio.
Norway: 880.000
Finland: 220.000
Iceland: 60.000
Characteristics: Hashtags and filterfunctions. Can be used as a crossposting platform for
photos..
Targetgroup: A lifestyle media for urban and cultural groups. A young demographic. Extremely
focused on identitybuilding, events and the “selfie”-revolution.
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