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Red Team
Simulation
By:Jacb Milan
Jiaze Zhou
Tian Zhang
•   16 firms in USA
•   10 firms in Asia
•   Round 1 built 3 in USA and 5 in Asia
•   Round 3 built 1 in Asia
•   Round 4 built 2 in Asia
•   Round 6 built 1 in USA and 2 in Asia
•   Goals: Increase Production
•   Final Result: 8800 production capacity in
    USA, 5500 production capacity in Asia



Factories
• Every round we used them all instead of producing
  by ourselves
• Decided to produce more of Tech 1 and Tech 4 due
  to the success we had with both




Contract Manufacturing
• All of our Technologies had 6 features
• At each round we would assess how much money
  we had left and then decide whether to upgrade
  technologies or not
• Too much investing lead to problems later in
  simulation




R&D
• At the end of Round 1, we sold some shares to get
  some capital in order to build 8 firms
• And we want to buyback shares in the last 2 rounds,
  but we were short on capital and unable to do so by
  the end of the simulation




Shares
• Good sale rates helped us get decent market share.
• Low prices in Asia sold well
• We found that more features in Europe and the US
  sold better than Asia
• Low price in USA and Europe did not guarantee
  good sales every round




Market Share
Progress Through
Halfway Point
• Round 6, saw us have a bad ROS, ROE, &
  EBIT
• Round 7 continued our drop in all the same
  categories
• Round 6 failures: Too much money in R&D(3
  new plants) & too much money in contract
  manufacturing
• Round 7 failures: Managed R&D costs better,
  but still too much for contract manufacturing.
• Round 7 our group started to climb out of debt




Freefall After Midpoint
• Round 7: Sales improved, but still in debt
• Round 8: Better R&D costs, sales continue to
  improve, and finally out of debt
• Round 9: No R&D costs, sales improve to $2.8
  million, and $438,300 out of debt
• Round 10: No R&D costs, most manufacturing was
  contracted, finished $356,336 out of debt




Improving to the Finish
End of Simulation
•   Lowest prices don’t always mean sales success
•   Don’t over-invest in R&D
•   Don’t keep too much money on hand
•   This is a given, but keeping costs on production is
    vital to success




What We Learned

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Simulation presentation

  • 2. 16 firms in USA • 10 firms in Asia • Round 1 built 3 in USA and 5 in Asia • Round 3 built 1 in Asia • Round 4 built 2 in Asia • Round 6 built 1 in USA and 2 in Asia • Goals: Increase Production • Final Result: 8800 production capacity in USA, 5500 production capacity in Asia Factories
  • 3. • Every round we used them all instead of producing by ourselves • Decided to produce more of Tech 1 and Tech 4 due to the success we had with both Contract Manufacturing
  • 4. • All of our Technologies had 6 features • At each round we would assess how much money we had left and then decide whether to upgrade technologies or not • Too much investing lead to problems later in simulation R&D
  • 5. • At the end of Round 1, we sold some shares to get some capital in order to build 8 firms • And we want to buyback shares in the last 2 rounds, but we were short on capital and unable to do so by the end of the simulation Shares
  • 6. • Good sale rates helped us get decent market share. • Low prices in Asia sold well • We found that more features in Europe and the US sold better than Asia • Low price in USA and Europe did not guarantee good sales every round Market Share
  • 8. • Round 6, saw us have a bad ROS, ROE, & EBIT • Round 7 continued our drop in all the same categories • Round 6 failures: Too much money in R&D(3 new plants) & too much money in contract manufacturing • Round 7 failures: Managed R&D costs better, but still too much for contract manufacturing. • Round 7 our group started to climb out of debt Freefall After Midpoint
  • 9. • Round 7: Sales improved, but still in debt • Round 8: Better R&D costs, sales continue to improve, and finally out of debt • Round 9: No R&D costs, sales improve to $2.8 million, and $438,300 out of debt • Round 10: No R&D costs, most manufacturing was contracted, finished $356,336 out of debt Improving to the Finish
  • 11. Lowest prices don’t always mean sales success • Don’t over-invest in R&D • Don’t keep too much money on hand • This is a given, but keeping costs on production is vital to success What We Learned