A high level introduction to UX Strategy, as presented by Jaco van den Heever at the UX South Africa conferences in Johannesburg and Cape Town in 2016.

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UX Strategy
Fundamentals
Jaco van den Heever

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About me

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Now | Future | Plan | Metrics
What is UX Strategy?

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The importance
of labels

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Why is UX Strategy
important?

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Just do it

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Corporate Strategy
UX Strategy
Market opportunities | Competitor data | Pricing models
Forecast penetration & revenue | Influence decision makers
Customer insights | Trends | Envision new offerings
Customer expectations | Paint the future | Influence product teams
vs.

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Understanding the
context

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Get an executive
sponsor on your side

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Current experience
Step 1:

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Future vision
Step 2:

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Create a roadmap
Step 3:

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Showcase projects
& early wins

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Measuring success
Step 4:

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Understand
your audience

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Supporting the UX
Strategy
Changing culture | UX Capability

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How do we change
culture?

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Change thinking
Change behaviours
Create empathy for customers with colleagues
Make stakeholders collaborate and share customer perspective

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Tell your story

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Get a room!

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Growing UX Capability
Capacity | Standards | Methodology
More channels | Leadership

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Execution matters

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Thank you

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Connect with me
@jacovdh
+27 72 82 44 888
jacovdh@yahoo.co.uk