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Medical experience
                                    for ethnic minority




Jackson	
  CHOI	
  Chi	
  Kit	
  
MDES	
  Interaction	
  Design	
  
Target	
  Persona	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Pakistani	
  and	
  Nepalese	
  ladies	
  
•  Living	
  with	
  their	
  family	
  and	
  children	
  
•  Non	
  English	
  and	
  Cantonese	
  Speaker	
  
•  Closely	
  attached	
  to	
  their	
  own	
  community	
  
•  Spent	
  lots	
  of	
  time	
  on	
  house	
  works	
  
Field	
  Research	
  
	
  




	
  	
  	
  7	
  	
  x	
  	
  group	
  interviews	
  	
  
	
  	
  	
  4	
  	
  x	
  	
  site	
  observations	
  
	
  
Field	
  Research	
  
	
  




1  x	
  	
  	
  Health	
  Check	
  seminar	
  
	
  
Field	
  Research	
  
	
  




12  	
  x	
  	
  EM	
  patients	
  	
  
	
  
Field	
  Research	
  
	
  




	
  	
  9	
  	
  	
  x	
  	
  social	
  workers	
  	
  
	
  	
  10	
  	
  	
  x	
  	
  medical	
  professionals	
  
	
  	
  
Insights	
  
	
  
  Build	
  confidence	
  for	
  EM	
  patients	
  and	
  let	
  them	
  express	
  
	
  




 “Without	
  interpreter,	
  they	
  cannot	
  explain	
  
 themselves	
  fully,	
  have	
  phobia,	
  and	
  prefer	
  
 not	
  go	
  to	
  the	
  hospital."	
  	
  	
  
 ~	
  Ms.	
  Samaira	
  Rehmat,	
  SSCEM	
  
Insights	
  
	
  
	
  Build	
  confidence	
  for	
  EM	
  patients	
  and	
  let	
  them	
  express	
  
  Let	
  the	
  patient	
  take	
  control	
  of	
  the	
  journey	
  
	
  




 “Doctor	
  and	
  nurse	
  tend	
  to	
  talk	
  to	
  
 interpreters	
  instead	
  of	
  to	
  EM	
  patient”	
  
 ~	
  from	
  observation	
  in	
  shadowing	
  	
  	
  
Insights	
  
	
  
	
  Build	
  confidence	
  for	
  EM	
  patients	
  and	
  let	
  them	
  express	
  
  Let	
  the	
  patient	
  take	
  control	
  of	
  the	
  journey	
  
  Prevent	
  inaccurate	
  translation	
  
	
  



 "I	
  don't	
  really	
  understand	
  those	
  difficult	
  
 medical	
  terms.	
  Sometimes	
  I	
  need	
  to	
  call	
  
 my	
  daddy	
  to	
  do	
  further	
  interpretation.”	
  	
  
 ~	
  Pakistani	
  boy	
  	
  	
  
Insights	
  
	
  
	
  Build	
  confidence	
  for	
  EM	
  patients	
  and	
  let	
  them	
  express	
  
  Let	
  the	
  patient	
  take	
  control	
  of	
  the	
  journey	
  
  Prevent	
  inaccurate	
  translation	
  
  Make	
  use	
  of	
  the	
  waiting	
  time	
  
	
  


 "	
  In	
  hospital	
  ,	
  is	
  always	
  waiting,	
  waiting.	
  I	
  
 have	
  brought	
  newspaper	
  to	
  kill	
  time."	
  	
  	
  
 ~	
  GURUNG,	
  Sujan	
  
Insights	
  
	
  
	
  Build	
  confidence	
  for	
  EM	
  patients	
  and	
  let	
  them	
  express	
  
  Let	
  the	
  patient	
  take	
  control	
  of	
  the	
  journey	
  
  Prevent	
  inaccurate	
  translation	
  
  Make	
  use	
  of	
  the	
  waiting	
  time	
  
  To	
  create	
  consistent	
  contact	
  point	
  for	
  adherence	
  
	
  

 "	
  One	
  patient	
  meets	
  many	
  people	
  in	
  
 various	
  stages	
  of	
  the	
  journey"	
  	
  	
  
Project	
  Statement	
  
	
  
//	
  This	
  project	
  aims	
  to	
  provide	
  Ethnic	
  Minority	
  patients	
  
with	
  comforting	
  Medical	
  Experience.	
  It	
  empowers	
  them	
  
with	
  effective	
  tools	
  to	
  communicate	
  their	
  own	
  health	
  
condition	
  without	
  relying	
  on	
  interpreters.	
  
Patient	
  Journey	
  
	
  
Digital	
  device	
  	
  
user	
  interface	
  	
  
	
  
patient	
  device	
  
	
  
Digital	
  device	
  	
  
user	
  interface	
  	
  
	
  
patient	
  device	
  
	
  
Digital	
  device	
  	
  
user	
  interface	
  	
  
	
  
Doctor	
  device	
  
	
  
Q&A	
  poster	
  –	
  for	
  triage,	
  consultation	
  and	
  follow-­‐ups	
  
	
  
Q&A	
  poster	
  –consultation	
  room	
  
Q&A	
  poster	
  –triage	
  station	
  
Graphic	
  posters	
  
	
  
Graphic	
  posters	
  
	
  
Graphic	
  posters	
  
	
  
Graphic	
  posters	
  
	
  
rollout	
  schedule	
  
Designed	
  by	
  //	
  Jackson	
  CHOI	
  Chi	
  Kit	
  //	
  Mdes	
  InteracJon	
  Design	
  //	
  2011	
  




Project	
  supervisors	
                                                                       Special	
  thanks	
  to	
  
Prof.	
  XIN	
  XiangYang	
                                                                    All	
  who	
  contributed	
  to	
  the	
  
Michael	
  LAI	
                                                                               research,	
  interviews	
  and	
  
Tequila	
  CHAN	
                                                                              evaluaJon	
  workshops.	
  

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Embrace: Hospital Project for Ethnic Minority

  • 1. Medical experience for ethnic minority Jackson  CHOI  Chi  Kit   MDES  Interaction  Design  
  • 2. Target  Persona                   Pakistani  and  Nepalese  ladies   •  Living  with  their  family  and  children   •  Non  English  and  Cantonese  Speaker   •  Closely  attached  to  their  own  community   •  Spent  lots  of  time  on  house  works  
  • 3. Field  Research          7    x    group  interviews          4    x    site  observations    
  • 4. Field  Research     1  x      Health  Check  seminar    
  • 5. Field  Research     12   x    EM  patients      
  • 6. Field  Research        9      x    social  workers        10      x    medical  professionals      
  • 7. Insights       Build  confidence  for  EM  patients  and  let  them  express     “Without  interpreter,  they  cannot  explain   themselves  fully,  have  phobia,  and  prefer   not  go  to  the  hospital."       ~  Ms.  Samaira  Rehmat,  SSCEM  
  • 8. Insights       Build  confidence  for  EM  patients  and  let  them  express     Let  the  patient  take  control  of  the  journey     “Doctor  and  nurse  tend  to  talk  to   interpreters  instead  of  to  EM  patient”   ~  from  observation  in  shadowing      
  • 9. Insights       Build  confidence  for  EM  patients  and  let  them  express     Let  the  patient  take  control  of  the  journey     Prevent  inaccurate  translation     "I  don't  really  understand  those  difficult   medical  terms.  Sometimes  I  need  to  call   my  daddy  to  do  further  interpretation.”     ~  Pakistani  boy      
  • 10. Insights       Build  confidence  for  EM  patients  and  let  them  express     Let  the  patient  take  control  of  the  journey     Prevent  inaccurate  translation     Make  use  of  the  waiting  time     "  In  hospital  ,  is  always  waiting,  waiting.  I   have  brought  newspaper  to  kill  time."       ~  GURUNG,  Sujan  
  • 11. Insights       Build  confidence  for  EM  patients  and  let  them  express     Let  the  patient  take  control  of  the  journey     Prevent  inaccurate  translation     Make  use  of  the  waiting  time     To  create  consistent  contact  point  for  adherence     "  One  patient  meets  many  people  in   various  stages  of  the  journey"      
  • 12. Project  Statement     //  This  project  aims  to  provide  Ethnic  Minority  patients   with  comforting  Medical  Experience.  It  empowers  them   with  effective  tools  to  communicate  their  own  health   condition  without  relying  on  interpreters.  
  • 13.
  • 14.
  • 16.
  • 17. Digital  device     user  interface       patient  device    
  • 18. Digital  device     user  interface       patient  device    
  • 19. Digital  device     user  interface       Doctor  device    
  • 20. Q&A  poster  –  for  triage,  consultation  and  follow-­‐ups    
  • 22. Q&A  poster  –triage  station  
  • 28. Designed  by  //  Jackson  CHOI  Chi  Kit  //  Mdes  InteracJon  Design  //  2011   Project  supervisors   Special  thanks  to   Prof.  XIN  XiangYang   All  who  contributed  to  the   Michael  LAI   research,  interviews  and   Tequila  CHAN   evaluaJon  workshops.