Corporate identity system for Celtycs

1. Celtycs
Celtycs
Corporate identity
System
Celtycs Corporate Signature - Standards of applications
February 2003

2. Celtycs

3. Contents
* Creating a cinsistent brand identity ......................................................3
* Logo in full color ..................................................................................5
* Logo in single color ..............................................................................7
* Logo in black & white ...........................................................................9
* Clear space around the logo..................................................................10
* Incorrect use of logo.............................................................................11
* Typography.......................................................................................... .13
* Color palette..........................................................................................14
2

4. Celtycs
Creating a consistent brand identity
The Celtycs brand is one of the company's most precious assets. The Corporate Signature is an
important component that helps to energize and invigorate the brand.
The graphic elements of the Celtycs corporate identity system-the Celtycs Corporate Signature, the
signature colors and the typeface-are among the most valuable marketing and communications
tools we have. When used properly, these elements support a carefully designed corporate identity
system: they allow us to speak with one voice in the marketplace.
These standards provide the building blocks for supporting Celtycs's corporate identity system.
They are designed to help you apply the Celtycs Corporate Signature correctly and consistently
across all media.
3

5. Celtycs
4

6. Logo (full color)
Celtycs
PMS 122C
C0 M18 Y83 K0
PMS 382C
C30 M0 Y94 K0
Celtycs
PMS 179C
PMS 3015C C0 M79 Y94 K0 Full Color reverse logo
C100 M23 Y0 K18
Celtycs Celtycs
35mm
minimum width
5

7. Celtycs
6

8. Logo (single color)
Celtycs
PMS 3015C
C100 M23 Y0 K18
Celtycs
Single Color reverse logo
Celtycs Celtycs
35mm
minimum width
7

9. Celtycs
8

10. Logo (black & white)
Celtycs
20% Black
40% Black Celtycs
60% Black
100% Black Black & White reverse logo
Celtycs Celtycs
35mm
minimum width
9

11. Clear space around thelogo
x
x
x
Celtycs
x
x
Celtycs Celtycs
45
x
x
10

12. Incorrect use of Logo
The Celtycs signature is one of the Celtycs's most valuable corporate assets and the equity in the
Celtycs identity must not be depreciated in any way. Adhering to the guidelines will ensure proper
reproduction and application of the Celtycs Corporate Signature. The examples below and on the
following pages illustrate some of the most common application errors.
Celtycs Celtycs
Do not stretch condense or distort the signature in Do not replace the Celtycs logotype with another
any way. typeface.
Celtycs
Do not alter the proportions between the logo
Celtycs
Do not alter the relationship between the logo
graphic element and the logotype. graphic element and the logotype. 11

13. Incorrect use of Logo (continued)
Celtycs Celtycs
Do not enclose the logo in another shape. Do not alter the colors between the logo graphic
element and the logotype.
Celtycs Celtycs
Do not place any graphic elements in close Do not use logo in outline form.
proximity or around the logo. 12

14. Typography
Much of what gives Celtycs its unique look and style are the corporate type font families which are
part of the core identity. Use only these typefaces for Celtycs corporate communications, including
legal copy, proposals, brochures and data sheets, manuals, stationery, signage, tradeshow graphics,
corporate website, Powerpoint presentations and conference materials.
Logo signature and headlines
Flareserif821 BT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtU
uVvWwXxYyZz &1234567890
Subheads & body copy
Garamond
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890
Secondary font for Website body copy
Times New Roman:
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtWwXxYyZz &1234567890 13

15. Color Palette
A palette colors has been developed, which comprise the unique color scheme. Consistent use of
these colors will contribute to cohesive look of the Celtycs brand Identity across all relevant media.
PMS 3015C
CMYK 100/23/0/18
RGB 0/113/159
Hex #00719F
PMS 179C PMS 382C PMS 122C
CMYK 0/79/94/0 CMYK 30/0/94/0 CMYK 0/18/83/0
RGB 226/62/40 RGB 187/218/11 RGB 253/218/87
Hex #E23E28 Hex #BBDA0B Hex #FDDA57
14