2. People do not know and
are unwilling to share each
others schedules.
People tend not to deviate
from who they usually
contact.
People do not want to seem
desperate.
Problem
Students not being able to socialize just
because they do not know which of their
friends are available.
3. Solution
A mobile application that helps people
meet up with friends on an impromptu
basis.
Turn On
‘Availability’
See
Available
Friends
MeetUp!
5. Market: College Students
High Economic Spending Power
$122 Billion
Purchase Heavily in Certain Areas
Technology Related Products and Services
Entertainment and Leisure Activities
Food and Beverage
6. Market: Expansion
Potential Additional Markets:
High School Students
Stay at Home Parents
Young Adults in Urban Areas
Business Professionals
Enterprise
Product Will Need To be Modified for Certain
Markets
Name Modification To Public Product
Enterprise Product May be Leased and
Personalized
7. Dual Revenue Model
Brand Advertising Local Advertising
• Long Term (Scalable)
• Cost Efficient
• Target Large Firms
• Big Marketing
Budgets
• Want College Market
• Examples:
• Banks
• Cell Service Providers
• Consumer Brands
• Short Term (NYU only)
• Building Ground
• Target Local Business
• Brad’s
• Eva’s Health Food
• Little Atlas Café
8. Team
Jackson Vaughan
Head of Operations
and Relations
Rohan Pathak
Head of Marketing
and Monitoring
Michael von
Waldner
Head of Finance
and Accounting
Mekyas Mogus
Head of
Development
10. Traction
Dedicated Team Embedded in The Target Market
Supporting Research
57% of Surveyed Students Said They Would Use
The Application
Ease-of-Use of Product
Time Saving
Low-Cost Long Term Revenue Model
Editor's Notes
Let’s take a look at Tom.Tom has a lot of friends connected to 1,200 friends on facebook (500 of whome go to college with him) He is in a fraternity and enjoys an avid social life (going out, mixing with sororities, playing FIFA with his buddies on late afternoons)But, what’s going on with Tom here – doesn’t look like the Tom I just described? It’s the middle of the week, Wednesday. Tom’s had a couple of classes in the morning and he decided lunch would be a good idea. But let me explain something about Tom: Like me, Tom believes in never eating alone. He’s a people person and enjoys company. So naturally, he wanted to grab a bite to eat with one of his friends.Goal: Meet up with a friend for a bite to eat.But today, like just about every other school day, Tom’s not sure who is available. Out of his 500 friends that go to college with him, which ones could be free? Who is to know and how is he to find out? Tom resorts to texting, calling, and fb messaging a few of his close friends that he usually gets lunch with (Brad, Angelina, and Kevin) Brad texts back that he is busy studying for a final. Kevin says on the phone that he is too far away. And Angelina doesn’t respond on fb.After 20 minutes of trying to figure this out after his calculus class, Tom (like anyone else), gets fed up and goes to the dining hall all on his lonesome. This is when we took the picture. What Tom doesn’t know yet, is that Angelina is about to message him back and say that she was free, she just wasn’t on facebook… Sad story for Tom, but a regular one._____________________________________________________________________________________________________________We are trying to tackle a large problem here, that doesn’t just effect Tom. It effects every college kid in America. The ProblemStudent’s not being able to socialize just because they don’t know which of their friends are available.
