The document outlines a four step process for research, planning, implementation, and evaluation of public relations campaigns. It discusses developing a problem statement through research of primary and secondary sources. Next it covers a 10 step planning process including setting goals, objectives, strategies, and tactics. It then provides tips for research methods like surveys, focus groups, and determining sample sizes. The overall process advocates understanding the problem before planning how to address it through measurable objectives and strategies tailored to target audiences.