Evaluation - Question 4 (Redone)

1. Evaluation - Question 4
Technologies
Used

2. RESEARCH…
After spending many months researching into the “Pop” genre and my
chosen artist and updating my website at the same time. I noticed that that
YouTube and social media were the most important new technologies that
played a part in my research stages. Social media sites such as, Facebook
and Twitter at times provided me with more up to date and relevant
information I needed for my research such as going into my music video and
digipak designs. I used this to gain data and responses by audiences and
music videos in the current market, rather then looking at sites such as
Wikipedia which can easily be edited by anyone so it may not all be true.
With the use of YouTube, this supplied me with lots of videos and reviews
that were related to my genre, which would lead me to browse through
music videos in which I could analysis on my portfolio to add relation to
current market songs and their music videos.
During my research, I conducted questionnaires for my audience research
on pop genre songs and in this case thinking about looking at Ella
Henderson music videos. So I asked my target audience and see what their
thoughts were, this then helped me lead to gaining some ideas for when it
comes to my planning stages. I used Google Forms online which allowed me
to create my questionnaire, this resulted in me producing charts, which
became very helpful when trying to collect information visually. Google was
a main source altogether when conducting my research for my portfolio.

3. DIFFERENT TECHNOLOGY I HAVE USED…
• Google Forms: This was something that I used to conduct my questionnaires, in which I sent out to a variety of target audiences and
asked them what they would want to see within a music video and what features they would want to compel more within my video to
help me start on the planning under audience guidelines and responses. This was something that I found easy to use and a easier and
sufficient way of collecting various data.
• Social Media (Facebook, Twitter): This was what I used to help me gather information and data from various people and looking at
aspects more worldwide. This also did help me to collect various data and learn more facts and expectations of my audiences to ensure
that I am working towards what they are looking for and global sites such as Facebook and Twitter helped me much more to
understand my audience.
• Microsoft Office: I used Microsoft PowerPoint, most of the time to help me edit my images and various features within my products
such as the font. I also used this to conduct my PowerPoints, such as research and my pitch, which I later downloaded to Slideshare, to
make this more interactive and add much more ICT into my portfolio. I also used Microsoft Word as on the day of filming I needed to
take all my planning with me and I found a much more sufficient way of taking all my planning into one booklet so I can write notes
and look at what things need to take place. I didn't have any difficulties with these as I am very confident with using these.

4. PLANNING AND CONSTRUCTING…
When planning and constructing my project and portfolio, I used more technical
devices such as Photoshop CS6, Adobe Premiere Pro CS6, to edit my music video
and a Canon Digital Camera, to film my music video and take my pictures.
Before I started my project I have never used Photoshop before, or have never
really looked at it. So when it came to producing my ancillary products I knew I
needed to learn this beforehand, so it would become easier for me to use for when
the time would come. Most of the time this became a challenge, as I was also
learning the different features at the same time and took much longer for me to get
my head around then I thought. However, overall near the end I increased the
level of skill in using this software to the best that I could. Therefore, I could use
Photoshop CS6 for producing my products.
When using Premiere Pro CS6, to edit my music video I had a slight advantage as
I used this program, which I used for my AS horror opening project. This software
has an increased amount of features on it, as it wasn’t that difficult to know once
you knew which ones were useful for my music video. However, just like Photoshop
I researched online video guides such as having a cinematic view to be able to
incorporate this into my own video, to give it a more professional feel. But the most
difficult part for me was the lip syncing, which did become the most work. This
meant stretching my videos and cutting down videos to get this right, as well as
adding in different effects to solve this problem. The outcome to this was has made
my video much better and is now in line and has become much more successful.
However, during my planning and construction stages, I have improved on my
skills of WIX. Building a website on Wix has been a challenge, but once I figured it
out it became a quick and easy way of building my portfolio up to the best of
ability.

5. EDITING ON ADOBE PREMIERE PRO CS6

6. USING THE COLOUR WHEEL

7. EVALUATION…
When it came to producing my evaluation, I have used
technologies such as Emaze, Slideshare and PowerPoint/Outlook.
Emaze allowed me to represent what I have learnt in a more
creative and fun way. This was to show my evaluation throughout
the idea of interaction and inspiration to many people who view
them, it makes it much more enjoyable and active to watch/view
them as an audience.
I have also used Slideshare, this was to import my PowerPoint
Presentations in which I have produced to add in more interaction
yet again within my PowerPoints so they seem more inspiring and
energetic to view.
What I have also used was Microsoft PowerPoint and Outlook, as
this was a useful way of gaining results/responses from my target
audience by conducting audience feedback from my finished
products. Which this helped me to look at my work from different
perspectives.