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IRE SM presentation
- 1. Jace Larson KUSA-TV, Denver @JaceLarson Facebook.com/JaceLarsonTV Jace.larson@9news.com
- 2. CHAT VIDEO
- 3. No cost Turn on as you write your story Gives you control of audio, video Take your viewer’s places with your laptop In live truck On set Drawback: Commercials play before chat
- 4. CHAT VIDEO WEB STORY
- 5. Video
- 6. Use our power: Make its power your two way street In itself, not a replacement Use it to meet challenges
- 7. We made it work example
- 8. We made it work
- 9. Success! Hired a freelancer in Oregon Set up our shot in Colorado Emotional tone came through What we learned Took longer than expected Angles weren’t exact
- 10. Chats
- 11. Deeper into Use it to search into profiles Don’t stop at profile
- 12. Deeper into Use it to search into profiles Don’t stop at profile
- 13. Social Media Tips When slammed Tweet intros & tags Take 30 seconds to respond to viewers Biggest spikes at 11 ET, 3 ET, 8 ET Vitrue’s data indicates that morning brand posts are 39.7% more effective… than those published in the afternoon.
- 15. Extra Links Social media guidelines: http://bit.ly/lRI695 How to develop policies in your shop http://bit.ly/jC07zz
- 16. Jace Larson KUSA-TV, Denver @JaceLarson Facebook.com/JaceLarsonTV Jace.larson@9news.com
Hinweis der Redaktion
- Notes will push your investigations.
- We’ve got video, let’s use it. +++DISTINGUISHES US FROM OTHERS.Makes its power your two way streetUse it to meet challenges.
- Communicating people will help with your investigations.