2. ZestADZ
• Leading mobile advertising network; Headquartered in
Los Angeles, CA
• Quality traffic – on deck and off-deck, mobile web and
apps. 2 billion impressions per month; 500m
impressions in US.
3. Access to wide variety of inventory
• Access to iPhone Apps and Games, Mobile
Sites and Symbian inventory.
Mobile Web iPhone Android Symbian
4. Why ZestADZ?
• Quality US and Global Traffic
Offering both on-deck and off-deck traffic
• Supporting all ad formats
Android, iPhone, Mobile Web
• Better customer service
Dedicated Account management with focus on ROI.
• Best in class targeting
Device, DMA, Carrier, Channel, Platform
• Best in class solutions
Analytics, automated reporting, budget control
7. Traffic Details
Countries Traffic Stats Avg CPC
USA 285,070,207 $0.20
India 238,981,952 $0.03
Indonesia 104,084,678 $0.03
Germany 65.605.629 $0.20
France 53,900,044 $0.18
UK 49,605,629 $0.15
Italy 48,720,051 $0.18
Spain 45,469,271 $0.20
South Africa 33,277,534 $0.25
Canada 19.095.375 $0.20
Malaysia 15,692,618 $0.09
Egypt 12,157,268 $0.05
Australia 12,042,859 $0.25
Portugal 7,421,036 $0.16
Norway 3,137,534 $0.18
Singapore 2,722,157 $0.12
Saudi Arabia 1,345,812 $0.06
Norway 3,345,261 $0.15
United Arab Emirates 1,284,534 $0.06
Israel 1,190,128 $0.07
Latvia 984,772 $0.09
Lebanon 890,785 $0.05
Jordan 887,465 $0.06
Kuwait 371,925 $0.05
Bahrain 274,962 $0.05
Serbia 241,895 $0.05
Qatar 956,321 $0.05
Others 8,925,824 $0.10
8. Why Mobile Advertising?
• Creates good brand awareness
• Small screen but LARGE mind share
• Highly targeted medium
• More powerful than traditional media
• Personal, ubiquitous
• Massive Reach
• Ideal target
9. How ZestADZ Works
ZestADZ
Targeting Engine
Country / Carrier
Device / OS / Property
Keyword
Channel
Demographic
Tools
Landing Page Generator
Response Management
Email Reports
Ad optimizer
Users come through publishers Handsets DB /
Analytics Self Service Platform with
• Campaign creation tools
• Landing page generators
• Bidding tool
Ad Delivery Engine • Reports
Deliver responses to handsets
10. Targeting: best in class
Campaign
Platform Channel DMA
Type
iPhone Apps Downloads
Apple Chicago Area
Android Apps Music
Symbian OS… New York…
Mobile Web .. Search
Social network
Chat
Education
Operator Device
T-Mobile Apple iPhone
AT&T… Android
HTC Touch 2
11. Reports
• Detailed reports on
campaign data
• Detailed Ad-wise
analytics
• Key campaign metrics
such as Spend, CTR,
Impressions etc is
available on console.
12. ZestADZ Analytics
• World class analytics tool enabling
advertisers and agencies to measure
key metrics
– Unique users
– Carrier / Device Data
– Impressions / Clicks / Spending
– Geography of Traffic
– Channels of traffic
– CSV Output
14. Solutions for Ad Agencies
• ZestADZ offers full suite of mobile advertising solutions
for Ad Agencies
• Managed Campaign execution with vertical specific
focus
• We will be your extended mobile marketing team
helping your customers achieve marketing goals.
• Campaign creation, management, execution, monitoring
of metrics on a day-to-day basis.
15. Summary
• Quality traffic
• Best-in-class targeting
• Full service self serve management console
• Turnkey solutions for advertisers and agencies
• Strong global presence
• Variety of traffic and formats supported – iPhone / Android /
Mobile Web
16. Creative Specification
MMA Standard
• Banner Specification:
300*50 Pixels
216*36 Pixels
168*28 Pixels
120*20 Pixels
– Animated or Static banner weight should
be under 10KB.
• Text Ads specification is:
Text ads should be max upto 50 characters
17. Contact
• US Sales (EST Time • Euro / Asia Sales (GMT
Zone) + 5.30 Time Zone)
• +1 (646)-546-5526
• +1 (646)- 546-5153 • +91 44 646 11186
• +1 (646)-546-5876; • +91 44 4285 7183
• +1 (646)-546-5442
• sales@zestadz.com • sales@zestadz.com
18. Resources
• Our website http://www.ZestADZ.com
• Landing page tool http://www.zestadz.com/static/landing_pages_tool
• Follow-us on twitter http://www.twitter.com/zestadz
• Blog http://www.ZestADZ.wordpress.com
