1. A Whole New Mind
By Daniel Pink

2. It is economically advantageous for
designers to create a product that
is unique, “beautiful, whimsical, or
emotionally engaging.” (p. 65)

3. We must all be
designers.

4. Because of competition, everyone
must have an artistic sense
regardless of their profession. The
wealth of nations and our individual
success depends on it.

5. Good and bad design can
change the world.

6. Beauty can change people’s
thinking and way of living.

7. Design is whole-minded: utility
(its usefulness) and significance
(how good it looks)
1.Technology accesses design 3. Can change the world
2. Creation of new markets & differentiation

8. CHAD: Charter High School for
Architecture and Design
• Design is
interdisciplinary
• Production of a
holistic-thinking
person

9. Designing is the activity of creating
solutions.

10. Design has become democratized:
there is a little something everyone
can appreciate in design; it has
become more diverse.

11. Attractive things work better.

12. Design means business and
business means design.

13. The democratization of design has
altered the way in which
businesses compete based less on
function and prices
• Emphasis on
whimsiness, beauty
and meaning
• Cannot compete with
prices and labor cost
of Asia.

14. If correctly manipulated, design can
enhance life, create jobs and
produce happiness.

15. Successful designs often have
personalities implanted in them.

16. Most people are concerned with
significance (how good it looks)
than with utility (how well it works).

17. Design has brought luxury items into
the laps of the public and has
altered functions to those associated
with emotions.

18. Design can help patients feel better, improve
student performances, produce
environmental benefits and help to determine
the next President of the U.S.

19. SUGGESTIONS:
• Keep a design • Visit design museums
notebook • Create your own
• Channel your invention
annoyance • Analyze existing
• Read design designs
magazines • Be choosy
• Become a design
detectiv