1. Global Marketing Management, 5e Chapter 10 Copyright (c) 2009 John Wiley & Sons, Inc. Chapter 10 Global Product Policy Decisions I: Developing New Products for Global Markets
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7. Exhibit 10-1: Global Expansion Strategies Chapter 10 Copyright (c) 2009 John Wiley & Sons, Inc.
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10. Exhibit 10-2: 2008 Automotive Color Popularity Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
11. Exhibit 10-2 (cont): 2008 Automotive Color Popularity Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
12. Exhibit 10-2 (cont): 2008 Automotive Color Popularity Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
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16. Exhibit 10-3: Mean Time to Take Off Across Product Categories within a Country Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
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19. Exhibit 10-4: Examples of Test Market Countries Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
20. Exhibit 10-5: Waterfall versus Sprinkler Models Chapter 10 Copyright (c) 2009 John Wiley & Sons, Inc.
21. Exhibit 10-6: Roll-Out of Xbox 360 and Sony Playstation 3 Chapter 11 Copyright (c) 2007 John Wiley & Sons, Inc.
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