Detail Dukes' business plan

1. Detail Dukes
Premium Automotive Detailing for Luxury Vehicles
“Like new, but better.”
 This business will be a partnership. All business decisions being
made by the owners will allow for quicker business changes and
alterations. Two individuals running this company is enough to
satisfy needs and split costs so capital is not an issue when
starting. Supplies and materials will be bought individually since
car detailing materials are high-end and usually not sold or
bought in large quantities.

2. Services
 Interior detailing
 All seats will be steam cleaned
 Any leather will be deep cleaned and treated with a protective coating.
 Dashboards and door panels will be hand cleaned with special polish.
 All glass will be handled with glass cleaner and a microfiber cloth for spotlessness.
 Exterior detailing
 Service starts with a thorough power wash.
 Appearance is enhanced with scratch remover.
 Vehicle gets a coat of carnauba wax and is removed after the wax dries. This is
repeated one more time to ensure an even coat.
 A buffer will be used on exterior paint to bring out a shine.
 Foggy lights will be sanded, buffed, and polished to look like new.
 All tires will be treated with tire shine and wax
 Engine detailing
 All grease will be removed with lubricants and polish will be applied for a lasting
shine.

3. Real Estate
 Business will require around 5000 square feet of indoor space and about 8000 square feet of
parking space.
 Prices around the Johns Creek area around shopping malls and retail stores is around $15
per square foot.
 5000 + 8000 = 13000 sq. ft.
13000 x 15 = $195000 to buy
 With down payment of $50000, it would take $29000 over 5 years to pay off.
RED =
Future
location

4. Inventory and Employees
 Materials
 Exterior cleaning
○ Pressure washer $150
○ Hard and soft brushes $100
○ Towels and drying pads (multiple sets) $100
○ Carnauba wax (multiple cans) $100
○ Tire shine (multiple bottles) $50
○ Degreaser for engine cleaning (multiple cans) $100
○ Power tools $250
 Buffer, sander, and polisher
 Interior cleaning
○ Cloth pads, brushes and wipes (multiple) $100
○ Steam cleaner $300
○ Polishes for windows, leather, wood, and plastics (multiple) $200
Total Approx. - $1450
 Employees
 Employees must be able to demonstrate a responsible work habit and
organization. They must have prior experience of at least 1 year cleaning or
detailing automobiles.
 All costs to start will be funded by the owners personally.

5. Regualtions
 Taxes
 To the Georgia Department of Revenue, sales and property tax for
automotive service
 Income, self-employment, employment, and excise taxes by the IRS
 Obtain state tax identification number
 Insurances
 General Liability Insurance
 Property Insurance for building and customer’s vehicles
 Commercial Auto Insurance for employee’s and company cars
 Worker’s compensation for any injuries sustained while working
 Business Owner’s Policy
 Trade name registration
 Business license approved by Georgia Secretary of State
 Zoning Department approval of business location

6. Demographic
 Detail Dukes only services high-end luxury
and exotic vehicles. Because of this demand,
the business is located within a population of
fairly wealthy people. Many families around
this area are in the upper middle-class range,
which is a reliable factor when assuming what
types of vehicles they own.

7. Market Structure
 Detail Dukes will be a monopolistic competition since
thousands of other detailing shops exists and provide
similar services. Competition will mainly consist of nearby
or already popular car detailing shops. Customers will
prefer this business over others because there are few car
detailers who use the highest quality and expensive
materials and products to bring a car back to perfection.
Not many other shops will have as much experience with
luxury and exotic cars as much as Detail Dukes. Also, car
detailing is an extremely precise and detailed process that
requires the utmost patience and respect for a car,
characteristics that all of Duke’s employees possess.

8. DETAIL DUKES
Business Card
Premium Automotive Detailing for Luxury Vehicles
“Like New, But Better”
1-770-807-3444
ddukes@gmail.com
484 Omega Ave., Johns Creek,
GA, 30022

9. Works Cited
 Aase, Paul T. "Our Properties." Roberts Commercial Real Estate
Services -. N.p., n.d. Web. 14 June 2013.
 Authority, Newtek - The Small Business. "13 Types of Insurance
a Small Business Owner Should Have." Forbes. Forbes
Magazine, 19 Jan. 2012. Web. 14 June 2013.
 "Auto Detailing Products | Auto Detailing Supplies | Auto
Detailing Equipment." The Detail Supply Outlet. N.p., n.d.
Web. 14 June 2013.
 "Business Taxes." IRS. N.p., 08 Apr. 2013. Web. 14 June 2013.
 "How To Detail a Car Like the Pros." Car Detailing Materials.
N.p., n.d. Web. 14 June 2013.
 "Sales Tax." Georgia Department of Revenue. N.p., n.d. Web.
14 June 2013.
 Sheeba. "Types of Market Structures." Finance Train. N.p., n.d.
Web. 14 June 2013.