*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
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Social Media 101: Twitter
1. Leveraging Twitter and other social media networks to
boost your personal brand’s presence online.
Prepared by: Jonathan Berthold.
2. What is social media?
Organizing your social media strategy
Twitter overview
Other social media networks
The value of social media in job hunting
3.
4. “Forms of electronic communication (as web sites for social networking and micro-
blogging) through which users create online communities to share information,
ideas, personal messages, and other content (as videos)”
~Merriam Webster
“Social Media is digital content and interaction that is created by and between
people”
~Sam Decker, Mass Relevance
Regardless of traditional definitions, the most important aspect of social media is
that it can create career opportunities and help establish an online presence for
your personal brand.
Sources:
MerriamWebster http://www.merriam-webster.com/dictionary/social%20media
Sam Decker http://www.merriam-webster.com/dictionary/social%20media
5. Social media can help you…
Network with people within your niche
If there’s one lesson to take from this presentation, it’s this: Network, network, and network!
Help you develop your online brand and increase exposure
Engage with others in relevant discussions
Find career opportunities around the world
Build profiles in multiple channels and unique landing pages
About.me is a great resource
6.
7. What makes you unique?
What are your goals?
Who is your target audience?
What makes you passionate?
Which social channels are most appropriate for you?
8. Brand yourself as an expert and establish credibility
Educate and inspire your audience
Be honest and true to yourself
Create “ripples” and make a lasting impression
Become an influential member within your network
9.
10. Over 500 million registered users
Over 200 million users are active on a monthly basis
Twitter can help you connect with influencers within seconds via segmented lists,
direct messages, and @ replies
Easy-to-use microblogging technology makes it easy to publish content and build
a following
Trending topics/hashtags (#) originated on Twitter and provide ample
opportunities to increase your personal brand’s visibility
Sources:
Business Insider: http://www.businessinsider.com/twitter-total-users-active-and-registered-2013-9
11. Append Hashtags to your tweets to improve the visibility of your content
Don’t overdo hashtags though – integrate them seamlessly within 140 character
content
Use consistent hashtags across all networks
*Don’t join the wrong conversation – use hashtags strategically
12. Create a unique username to cross-promote with other platforms
Segment users you follow by topics to create strategic lists
Retweet relevant content and link to your external profiles/sites
Build followers organically by networking with relevant users
Leverage the viral power of Vine to cross-promote video content on Twitter’s
network
13. Reaching out to influencers can help you engage in interesting discussions and
build out your network
14. “Twesumes” are 140 character elevator pitches – they help job seekers reach out to
potential employers by providing a succinct overview of why they should be
considered for employment
Twesume strategy:
Link to external profiles and sites – LinkedIn is a popular choice
Use the “#twesume” hashtag – may open the door for other opportunities
Mention pertinent skills
Include any significant accomplishments
Be concise – just because you have 140 characters, it doesn’t mean you should use them all
15. For larger campaigns, you can leverage the viral power of Twitter’s promoted
advertising products to increase brand awareness
Currently only provisioned for US based accounts (or brands with $10K+ monthly
budgets), you can do the following:
Promote Individual Tweets
Promote Individual Accounts
Promote a Trend ($$$$$)
Although it is defined as “paid media”,Twitter ads are less obtrusive, more
organic, and do not take away from user experience compared to other forms of
advertising
16.
17. Position yourself as an expert in your field by producing fresh content
Create a central platform for your personal brand – connect all social media
profiles
Build an interactive community by encouraging users to subscribe and comment
Easy to setup with WordPress, Blogger, or Tumblr
Publish content directly to Twitter and setup a live Twitter stream on you blog via
widgets (custom Blogger and WordPress blogs can set this up easily)
18.
19. There are over one billion monthly active users, of which 669 million are active on
a daily basis
Can network with influencers easily via groups and official pages
Employers actively inspect potential candidates’ Facebook profiles
Sophisticated advertising platform can help you increase exposure via promoted
products and regular display advertising
Cross-posting can be enabled to-and-from Twitter
Sources:
Facebook Investor: http://investor.fb.com/releasedetail.cfm?ReleaseID=780093
20.
21. LinkedIn currently has 238 million registered members across the globe
Known as the world’s largest B2B social networking site
Its platform provides opportunities for both job seekers and job posters to find
employment and candidates respectively
Company and group pages provide ample opportunities for networking
Can link to Twitter profile and publish content directly from LinkedIn
Sources:
LinkedIn: http://press.linkedin.com/about
22.
23. World’s second largest social media site with over 359 million active members
Google+ profiles can be synchronized with YouTube, Gmail, and other Google
products
Communities and branded pages offer networking opportunities
Connecting your profile to your blog (Google+ Authorship) can help increase your
visibility on search engines
Cross-post content from Twitter and use similar hashtags
Sources:
Business Insider: http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
24.
25. The photo-sharing site reached 70 million members in June 2013, of which 20
million are active
Important social platform for e-commerce sites: users are more engaged on
Pinterest than Facebook
Highly visual images and interesting videos can go viral
Use of hashtags and pertinent keywords can increase visibility of visual content
Can directly publish pins to Twitter, and can login via Facebook/Twitter
Sources:
ReadWrite: http://readwrite.com/2013/04/17/social-networking-for-marketers-pinterest-crushes-facebook-infographic#awesm=~oj9cQes48qRSWN
26.
27. Instagram just announced that it has over 150 million monthly active users
It has become popular for the photo editing features available within the application,
pushing Twitter, Facebook, and other companies to follow suit
Simplistic photo sharing ability allows users to upload images easily and ubiquitously
Photos can be shared to other social networks: Facebook,Twitter, Foursquare, Flickr,
and Tumblr
Creative images receive a lot of comments and likes, and the use of hashtags can
increase visibility for uploaded images
Sources:
Mashable: http://mashable.com/2013/09/08/instagram-150-million-monthly-active-users/
28.
29. 40 Million registered users
Most downloaded app back in April 2013 in the Apple store
Used by brands such as McDonalds, GE,Virgin Mobile, Microsoft
5 Tweets per second contain a link to Vine
Top industries are fashion, sports, automotive, technology, and print
Sources:
Digital Buzz Bloghttp://www.digitalbuzzblog.com/infographic-vine-the-facts/
TheVerge: http://www.theverge.com/2013/8/20/4641980/vine-hits-40-million-registered-users-but-how-many-are-active
30.
31. YouTube is the world’s largest video sharing site, with more than 1 billion unique visits
each month
It is a more popular search engine than either Bing orYahoo
Many brands have leveragedYouTube effectively to jump-start their marketing
activities and increase brand exposure
YouTube ads allow channel owners to monetize traffic and brands to generate more
exposure
YouTube’s interface makes it easy to upload and share videos to other social networks
such as Twitter and Facebook.
Sources:
YouTube: http://www.youtube.com/yt/press/statistics.html
32.
33. 78%
22%
Hiring Through Social
Networks in 2013
Yes
No58%
42%
Hiring Through Social
Networks in 2010
Yes
No
Sources:
Jobvite: http://recruiting.jobvite.com/resources/social-recruiting-reports-and-trends/
35. 47%
43%
31%
19% 18%
SHOWCASE BRAND POST JOBS GENERATE EMPLOYEE
REFERRALS
CONTACT CANDIDATES VET CANDIDATES POST-
INTERVIEW
How Recruiters Use Twitter, 2013
Use of Twitter
37. Professional and academic experience
Length of professional tenure
Specific skills related to job position
Candidates that will match the organizational culture
Profiles/blogs publishing industry-based content
38. Twitter can be the central platform from which you launch your personal branding
strategy
Leverage the popularity of other networks and integrate them within your Twitter
marketing
Networking is significant to get introduced to a wealth of career opportunities
Your social media content needs to be both authentic and unique
Refrain from posting content that can damage your personal brand
39. Jonathan Berthold
Email: jonberthold@gmail.com
LinkedIn: ca.linkedin.com/in/jonathanberthold/
Blog: http://jbertho.com/
You can access a digital copy of the presentation here:
http://www.slideshare.net/j_bertho/social-media-101-twitter-26921321
40. Mashable: http://mashable.com/social-media/
Social Media Today: http://socialmediatoday.com/
Social Media Examiner: http://www.socialmediaexaminer.com/
Jeff Bullas: http://www.jeffbullas.com/
Search Engine Watch: http://searchenginewatch.com/
Marketing Land: http://marketingland.com/library/channel/social-media-
marketing