State of gaming industry in 2010

1. Jernej Virag
GAMING INDUSTRY TODAY
Odense, DK, 20.4.2010

2. THE SIZE

3. Industry revenue
12
10 10,9
9,9
Billions of $
8 8,6
6 6,5
5,8 6,2 6,1
5,5
4 4,6
2
0
2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: NPD Group market research for US
HOLLYWOOD
RECORD: 10.6 billion $ (2009)

4. Average age of the players?
35
49% 26%
25%
under 18 18-49 over 50
Source: Entertainment Software Association, 2009

5. Male entertainment?
Female
Male
Source: Entertainment Software Association, 2009

6. THE MACHINERY

7. CONSOLES
Units sold (in millions)
PS3 Wii
25,10 53,60
Xbox
360
32,50 Games sold
Wii
PS3
Xbox 360
Source: NextGenWars
2006 2007 2008 2009

8. PC
US revenue in 2008 (in millions of $)
Console
10.960
PC -
estimate
1.700
Source: NPD Group market research for US, 2008

9. THE GENRES

10. Game genre distribution
Family
Action Entertainment
Flight
Arcade
Children
Other
Sport
Fighting
Adventure
Role-Playing
Shooter
Strategy
Racing
Source: NPD Group market research for US, 2009

11. PC genre distribution
Strategy
Role-Playing
Arcade
Other
Racing
Family
Flight Entertainment
Sports
Action
Adventure Shooter
Source: NPD Group market research for US, 2009

12. THE PUBLISHERS

13. BIG NAMES

14. THE BRAINS BEHIND

15. BIG NAMES OF 2009