This document discusses web analytics and provides an overview of why it is important, what is currently being done, implementation details, communication considerations, and practical examples. Specifically, it notes that web analytics can provide market intelligence, insights into regional and overseas activity, and needed metrics. It also discusses tools like Analog and AWStats, implementing counters and cookies, involving marketing colleagues to identify key market areas and times, and examples like analyzing search queries from Poland and studying abroad or widening participation interest.

1. Web Analytics
• Why are we interested?
– Market intelligence
– Regional and overseas activity
– Some much needed metrics
• What’s currently done?
– Analog <http://www.analog.cx/>
– AWStats <http://awstats.sourceforge.net/>

2. Web Analytics
• Implementation
– Addition of counters
– Why are you setting cookies?
• Communication
– Involvement from marketing colleagues
– Identify
• Key market areas
• Critical times in the cycle

3. Web Analytics
• Practical examples
– Search engine queries from Poland
– Study Abroad interest
– Widening Participation analysis