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100 to 1(ish)
Unifying a sprawling web estate
22/06/2016
The problem
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 2
Silos
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 4
of accessibility legislation?”
“What are the legal implications
Branding
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 5
Cost
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 6
Hosting
Domain names
Maintenance
Design
Development
Testing
Security
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 7
1. Buy in
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 10
Approach
Spoke to:
»Senior leadership 1:1s
»CEO
»Management board meeting
»All-group webinar
»Web family meeting
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 11
2. Assessment
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 12
Assessment - approach
»Independent agency
»Assessment panel
»Recommend to executive team
»Clear criteria
› “UX should be maintained or improved”
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 13
Assessment - outcome
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 14
RedundantAssociateService modeIntegrated
Assessment - outcome
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 15
RedundantAssociateService modeIntegrated
10172545
Assessment - lessons learnt
»Involving everyone
»Outside voice
»Cross-organisation panel
»Clear criteria
Improve
»Keep panel going
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 16
3. Integrations
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 17
Integration - approach
»Involve teams
»Audit
»Proposal
»Refresh and migrate
»Redirect
»Communicate to users
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 18
Integration - approach
»Involve teams
»Audit
»Proposal
»Refresh and migrate
»Redirect
»Communicate to users
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 19
44
Integrated or
archived
Integration - lessons learnt
»Talk
»Language
»Tools
»Get help
»Inventory
Improve
»Talk more
»Money
»Publish principles
»Don’t allow them to move
then sort
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 20
4. Consistency
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 21
Consistency – quick(ish) wins
For existing sites
»Banner
»Sub-domain
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 22
Consistency – pattern library
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 23
Consistency – results
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 24
3
Live service
4
Live alpha / beta
10
In development
AngularUI WordPress theme
Consistency – UX support
»Huge, long-term support
› Community
› Senior management
»Shifted focus
› UX support and advice
› Encourage community
› Process review
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 25
Consistency – lessons learnt
Improve
»Get those involved to use it
»Keep up with your users
»Beware perfectionism
»Momentum
»Find teeth / advocates
»Avoid pattern blindness
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 26
Overall
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 27
Overall
“ Improve experience of our users
by simplifying our web estate”
› Possible - if you’re pragmatic
› Lot of support - from the top and bottom
› Communication - not just talk, show
› Build communities - to protect your work
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 28
Organisational change
22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 29
Create
urgency
Guiding
coalition
Vision and
initiatives
Enlist
volunteers
Remove
barriers
Short-term
wins
Sustain
acceleration
Prove and
embed
(Kotter 1996)

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100 to 1(ish) unifying a sprawling web estate

  • 1. 100 to 1(ish) Unifying a sprawling web estate 22/06/2016
  • 2. The problem 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 2
  • 3.
  • 4. Silos 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 4 of accessibility legislation?” “What are the legal implications
  • 5. Branding 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 5
  • 6. Cost 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 6 Hosting Domain names Maintenance Design Development Testing
  • 7. Security 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 7
  • 8.
  • 9.
  • 10. 1. Buy in 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 10
  • 11. Approach Spoke to: »Senior leadership 1:1s »CEO »Management board meeting »All-group webinar »Web family meeting 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 11
  • 12. 2. Assessment 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 12
  • 13. Assessment - approach »Independent agency »Assessment panel »Recommend to executive team »Clear criteria › “UX should be maintained or improved” 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 13
  • 14. Assessment - outcome 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 14 RedundantAssociateService modeIntegrated
  • 15. Assessment - outcome 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 15 RedundantAssociateService modeIntegrated 10172545
  • 16. Assessment - lessons learnt »Involving everyone »Outside voice »Cross-organisation panel »Clear criteria Improve »Keep panel going 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 16
  • 17. 3. Integrations 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 17
  • 18. Integration - approach »Involve teams »Audit »Proposal »Refresh and migrate »Redirect »Communicate to users 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 18
  • 19. Integration - approach »Involve teams »Audit »Proposal »Refresh and migrate »Redirect »Communicate to users 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 19 44 Integrated or archived
  • 20. Integration - lessons learnt »Talk »Language »Tools »Get help »Inventory Improve »Talk more »Money »Publish principles »Don’t allow them to move then sort 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 20
  • 21. 4. Consistency 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 21
  • 22. Consistency – quick(ish) wins For existing sites »Banner »Sub-domain 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 22
  • 23. Consistency – pattern library 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 23
  • 24. Consistency – results 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 24 3 Live service 4 Live alpha / beta 10 In development AngularUI WordPress theme
  • 25. Consistency – UX support »Huge, long-term support › Community › Senior management »Shifted focus › UX support and advice › Encourage community › Process review 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 25
  • 26. Consistency – lessons learnt Improve »Get those involved to use it »Keep up with your users »Beware perfectionism »Momentum »Find teeth / advocates »Avoid pattern blindness 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 26
  • 27. Overall 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 27
  • 28. Overall “ Improve experience of our users by simplifying our web estate” › Possible - if you’re pragmatic › Lot of support - from the top and bottom › Communication - not just talk, show › Build communities - to protect your work 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 28
  • 29. Organisational change 22/06/2016 100 to 1(ish) - Unifying a sprawling web estate 29 Create urgency Guiding coalition Vision and initiatives Enlist volunteers Remove barriers Short-term wins Sustain acceleration Prove and embed (Kotter 1996)