1. The online search
network for executives

2. The online search
network for executives

3. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

4. ExecutiveSurf Channels
Web Marketing • We access a multitude of channels to generate
both passive and active candidates for positions.
Desk Research One of these is web marketing;
Executive Search
Other
“The Last Mile”

5. ExecutiveSurf Channels
Web Marketing • We access a multitude of channels to generate
both passive and active candidates for positions.
Desk Research One of these is web marketing;
Executive Search • We aim to maximize interest and then route
Other
relevant traffic to a unique advertisement for the
position.
“The Last Mile”

6. ExecutiveSurf Channels
Web Marketing • We access a multitude of channels to generate
both passive and active candidates for positions.
Desk Research One of these is web marketing;
Executive Search • We aim to maximize interest and then route
Other
relevant traffic to a unique advertisement for the
position.
“The Last Mile”
• Firstly, consider where a potential candidate
starts from...

7. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

8. ExecutiveSurf Channels
Web Marketing Generic search engines
Desk Research
Executive Search
Other
“The Last Mile”

9. ExecutiveSurf Channels
Web Marketing Specialist career search
engines
Desk Research
Executive Search
Other
“The Last Mile”

10. ExecutiveSurf Channels
When a relevant search is
Web Marketing performed, our links appear
amongst the first results, on
Desk Research their own merits, as
sponsored links, and also
Executive Search
embedded in the results
Other from other websites, as they
are cross-posted.
“The Last Mile”

11. ExecutiveSurf Channels
When a relevant search is
Web Marketing performed, our links appear
amongst the first results, on
Desk Research their own merits, as
sponsored links, and also
Executive Search
embedded in the results
Other from other websites, as they
are cross-posted.
“The Last Mile”

12. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

13. ExecutiveSurf Channels
Web Marketing After clicking on the link, the user is
sent to a web based advert
Desk Research
Executive Search
Other
“The Last Mile”

14. ExecutiveSurf Channels
Web Marketing After clicking on the link, the user is
sent to a web based advert
Desk Research
Executive Search
Other
“The Last Mile”

15. ExecutiveSurf Channels
And from there to our site.
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

16. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

17. ExecutiveSurf Channels
Web Marketing
These pages will provide a
Desk Research link and/or a call to action to
register on ExecutiveSurf's
Executive Search portal for this position.
Other
“The Last Mile”

18. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

19. ExecutiveSurf Channels
Web Marketing • We use professional networking sites,
Desk Research
Executive Search
Other
“The Last Mile”

20. ExecutiveSurf Channels
Web Marketing • We use professional networking sites,
Desk Research
Executive Search
Other
“The Last Mile”

21. ExecutiveSurf Channels
Web Marketing • We use professional networking sites,
Desk Research
Executive Search
Other
“The Last Mile”

22. ExecutiveSurf Channels
Web Marketing • We use professional networking sites, career
management sites,
Desk Research
Executive Search
Other
“The Last Mile”

23. ExecutiveSurf Channels
Web Marketing • We use professional networking sites, career
management sites,
Desk Research
Executive Search
Other
“The Last Mile”

24. ExecutiveSurf Channels
Web Marketing • We use professional networking sites, career
management sites, and jobboard databases.
Desk Research
Executive Search
Other
“The Last Mile”

25. ExecutiveSurf Channels
Web Marketing • We use professional networking sites, career
management sites, and jobboard databases.
Desk Research
Executive Search
Other
“The Last Mile”

26. ExecutiveSurf Channels
Web Marketing • We point them all to our registration page
Desk Research
Executive Search
Other
“The Last Mile”

27. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

28. ExecutiveSurf Channels
Web Marketing
• We use traditional Executive Search methods:
Desk Research
Executive Search
Other
“The Last Mile”

29. ExecutiveSurf Channels
Web Marketing
• We use traditional Executive Search methods:
Desk Research • target list I/D
Executive Search
Other
“The Last Mile”

30. ExecutiveSurf Channels
Web Marketing
• We use traditional Executive Search methods:
Desk Research • target list I/D
Executive Search • name generation
Other
“The Last Mile”

31. ExecutiveSurf Channels
Web Marketing
• We use traditional Executive Search methods:
Desk Research • target list I/D
Executive Search • name generation
Other • networking
“The Last Mile”

32. ExecutiveSurf Channels
Web Marketing
• We use traditional Executive Search methods:
Desk Research • target list I/D
Executive Search • name generation
Other • networking
“The Last Mile” • approach

33. ExecutiveSurf Channels
Web Marketing
• We point them all to our registration page
Desk Research
Executive Search
Other
“The Last Mile”

34. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

35. ExecutiveSurf Channels
Web Marketing
• We use all available methods of generating
candidates:
Desk Research
Executive Search
Other
“The Last Mile”

36. ExecutiveSurf Channels
Web Marketing
• We use all available methods of generating
candidates:
Desk Research
• ExecutiveSurf Database
Executive Search
Other
“The Last Mile”

37. ExecutiveSurf Channels
Web Marketing
• We use all available methods of generating
candidates:
Desk Research
• ExecutiveSurf Database
Executive Search
• Newspaper advertisement campaigns
Other
“The Last Mile”

38. ExecutiveSurf Channels
Web Marketing
• We use all available methods of generating
candidates:
Desk Research
• ExecutiveSurf Database
Executive Search
• Newspaper advertisement campaigns
Other
• Online banner ads
“The Last Mile”

39. ExecutiveSurf Channels
Web Marketing
• We use all available methods of generating
candidates:
Desk Research
• ExecutiveSurf Database
Executive Search
• Newspaper advertisement campaigns
Other
• Online banner ads
“The Last Mile”
• Targeted emailing

40. ExecutiveSurf Channels
Web Marketing
• We point them all to our registration page
Desk Research
Executive Search
Other
“The Last Mile”

41. ExecutiveSurf Channels
Web Marketing
Desk Research
Executive Search
Other
“The Last Mile”

42. ExecutiveSurf Channels
Web Marketing
• Interested/interesting candidates register
Desk Research
Executive Search
Other
“The Last Mile”

43. ExecutiveSurf Channels
Web Marketing
• Interested/interesting candidates register
Desk Research
…which produces longlists...
Executive Search
Other
“The Last Mile”

44. ExecutiveSurf Channels
Web Marketing
• Interested/interesting candidates register
Desk Research
...which produces longlists...
Executive Search
Other
“The Last Mile”

45. ExecutiveSurf Channels
Web Marketing
• Interested/interesting candidates register
Desk Research
...which produces longlists...
Executive Search
Other
“The Last Mile”
...edited
by us.

46. ExecutiveSurf Channels
Web Marketing
• You can see progress in real time by accessing your
personal account
Desk Research
Executive Search
Other
“The Last Mile”

47. ExecutiveSurf Channels
Web Marketing
• Where you can see longlists becoming shortlists.
Desk Research
Executive Search
Other
“The Last Mile”

48. ExecutiveSurf Channels
Web Marketing
• You will see candidates’ summaries, and the
following options:
Desk Research
Executive Search
Other
“The Last Mile”

49. ExecutiveSurf Channels
Web Marketing
• You will see candidates’ summaries, and the
following options:
Desk Research
Executive Search Profile with career details
Other
“The Last Mile”

50. ExecutiveSurf Channels
Web Marketing
• You will see candidates’ summaries, and the
following options:
Desk Research
Executive Search Profile with career details
Other
“The Last Mile”
Attachments (CV, Cover letter, ...)

51. ExecutiveSurf Channels
Web Marketing
• You will see candidates’ summaries, and the
following options:
Desk Research
Executive Search Profile with career details
Other
“The Last Mile”
Attachments (CV, Cover letter, ...)
Comments left by ES staff.

52. ExecutiveSurf Channels
Web Marketing
• You will see candidates’ summaries, and the
following options:
Desk Research
Executive Search Profile with career details
Other
“The Last Mile”
Attachments (CV, Cover letter, ...)
Comments left by ES staff.

53. ExecutiveSurf Channels
Web Marketing
• You write comments, select and de-select
Desk Research
Executive Search
Other
“The Last Mile”

54. ExecutiveSurf Channels
Web Marketing
• You write comments, select and de-select
Desk Research • We follow the process through your interview, the
offer, the negotiation, the placement…
Executive Search
Other
“The Last Mile”

55. The online search
network for executives
End presentation