Tips for blogging consistently, using a content calendar, so that you can develop customer loyalty and satisfy the need for fresh and relevant content on your website.

1. Blogging
How to Do It Consistently

2. Content is King
The most important thing you can do for your website is to add content.
“Companies that blog have far better marketing results.”
55% more website visitors
67% more leads per month
434% more indexed pages
(http://blog.hubspot.com/)

3. More, More, More!
Certain things just make sense.
Who wouldn’t want more traffic?
More visitors to their site?
More customers for their business?
So concentrate on the content. Make it relevant. Make it interesting.
Sites get picked up by search engines because of the content, not the design.
Content will get people to your site.
Now you just have to make them stay.

4. Use that Blog
Blogs are the epitome of new, fresh, and relevant content on your site.
Post infographics, comic strips,
funny stories about insurance,
or important news about
changes in the industry.
Consider events or topics that are important to your followers.

5. Be Engaging
Get People to Visit
Make People Stay a While
Keep Them Coming Back

6. Have Fun
Blogging helps and can be fun at the same time
∙ Invite communication
∙ Speak to the masses
∙ Exercise your mind
∙ Evoke a response
∙ Peak curiosity

7. Blog Away
It might be the most fun you have at work all day.
Schedule blogging into your life
Use a calendar to make it
less stressful &
less intimidating

8. A Blog Content Calendar
Satisfying the consistent desire for fresh content = Blogging + Calendar
Create a list of events that give you an excuse to write.
Date these events and pick some to tackle first.
Decide what type of content can coincide with each event.
Set a deadline for yourself.

9. Brainstorming
Here’s a handy (& long) list of events to get your gears turning
Your Products Holidays Seasonal / Calendar Events
● New product launches ● Christmas ● First day of Spring, Summer, Fall, Winter & Spring
● Product upgrades / relaunches ● New Year ● Summer Vacation / Back to School
● Announcements about big new clients ● Easter ● The Equinoxes & Solstices
Your Business ● Independence Day ● Start & end of daylight savings time
● Mardi Gras ● Tax Season
● Anniversary of the company
● Diwali
● Company conferences War & Conflict
● Ramadan
● Other events / meetups ● VE / VJ Day
● Hanukkah
● Publication of content ● Remembrance Day
● Valentine’s Day
● Announcing new job openings ● Independence Days
● Halloween
● Announcing new hires / personnel changes
● Mother’s / Father’s Day ● Famous battles
● Mergers and acquisitions
● April Fool’s Day ● Terrorism memorials
Industry News and Events ● Friday 13th
Celebrated / Remembered Events
● Annual Reports ● Feburary 29th
● Industry Awards ● Pi Day
● Look for 10th/25th/100th anniversaries
● Industry Conferences ● St Patrick’s Day ● Tragedies (natural disasters, plane crashes)
● Industry Exhibitions ● Chinese New Year Sports Events
● Industry / Partner Events Once-in-a-Lifetime Events ● Superbowl or Playoffs
Politics & Community ● Halley’s Comet ● March Madness
● Local / regional / national election cycles ● The last NASA shuttle launch ● Ryder Cup
● New laws / bills ● Solar eclipse ● Olympics
● Opening / closing of political seasons ● Turn of a century ● Soccer World Cup
● Annual budget announcement

10. Remember...
There's still work to be done after you blog
Optimize your post title
Share it in your status updates
Add it to your email signature
Include it in your newsletter

11. Blogging Bottom Line
Having a blog for your agency offers many benefits
Increases your website traffic
Develops loyalty & trust with customers and prospects
Expands your knowledge as you (& your staff) research topics
The time you invest on your blog will offer great returns.

12. Thanks!
Be sure to join us again next week
for more tips on growing your agency.
All the information discussed today can be found on our blog as well:
GetITC.com/blog/marketing/