Financial services-industry-presentation1

FINANCIAL
SERVICES
INDUSTRY
PRESENTATIO
N

KEY TRENDS »

EXPECTATION ECONOMY GENERATION G EVER EDUCATING

CONVENIENCE

FINANCIAL SERVICES

KEY TRENDS »

CASH-LESS INFO SCARCITY EMERGING

P2P

FINANCIAL SERVICES

KEY TRENDS »

TRANSPARENCY TRIUMPH GAME ON LOVAL LOVE

DEALER CHIC BEST OF THE REST
FINANCIAL SERVICES
EXAMPLES

FINANCIAL SERVICES

TRENDWATCHING.COM PREMIUM | FINANCIAL SERVICES INDUSTRY PRESENTATION

EXPECTATION
ECONOMY
WHY ONLY THE BEST OF THE BEST WILL DO FOR TODAY’S

DEMANDING CONSUMERS


EXPECTATION ECONOMY
The consumer arena is now
inhabited by experienced, well-
informed consumers from Canada
to South Korea who have a long
list of high expectations that they
apply to each and every good,
service and experience on offer.


GENERATION G
THAT’S G FOR GENEROSITY, NOT GREED!


GENERATION G
Quite simply one of the biggest
consumer trends out there and a
trend that the financial services
industry isn’t known for
embracing. It captures the
growing importance of
‘generosity’ as a leading societal
and business mindset.


GENERATION ELEVATIONS CREDIT UNION
Bank surprises customers with
G flowers and free dinner


GENERATION ITAÚ
Arts center apologizes for oversight
G and sponsors protest


GENERATION HSBC
HSBC BankCab offers free rides in
G New York


GENERATION MASTERCARD
MasterCard gives away free lunches
G from New York’s Food Trucks


GENERATION LINK
Charity giving to be integrated with
G UK ATM’s by 2012


GENERATION ING
ING donates one Euro to UNICEF for
G each savings campaign participant


GENERATION PENNIES
Pennies allows users to give a little
G extra to charity


GENERATION AMEX
AMEX organises a charity initiative
G called the Members Project


GENERATION DANSKE BANK
Danske Bank app lets users take a
G photo of a bill, then click to pay


GENERATION BANKSIMPLE
BankSimple aims to simplify
G consumer banking with dedicated
tools and products


GENERATION STATE FARM
Insurance company launches
G community café for locals


GENERATION IF
Insurance company recruits existing
G policyholders to advise potential
customers


GENERATION CITI & BEST BUY
Citi cardholders can spend reward
G points at Best Buy


GENERATION AMERICAN EXPRESS
American Express offers personalized
G deals based on Facebook likes


GENERATION SAVEUP
SaveUp rewards consumers for
G making wise financial decisions


EVER EDUCATING
KNOWLEDGE IS THE NEW STATUS SYMBOL


EVER EDUCATING
Consumers of all ages are
increasingly interested in
learning about all aspects of
how to manage their finances.


EVER PNC BANK & SESAME ST
PNC Bank offers children financial
EDUCATING guidance via sponsorship of Sesame
Street


EVER ING
ING sends ‘pension bus’ to disseminate
EDUCATING retirement advice in the Netherlands


EVER ROYAL BANK OF CANADA
Royal Bank of Canada revamps
EDUCATING branches


EVER MINT & SCHOLARSTIC
Mint and Scholastic teach kids about
EDUCATING money


CONVENIENCE
BECAUSE TIME IS THE MOST VALUABLE CURRENCY


CONVENIENCE
Want to come up with some timeless
innovations? Then make things a bit
faster, a bit more hassle-free, a bit
more convenient. Time is forever the
new currency, and there are no signs
whatsoever that mature consumer
societies and emerging ones won’t
vote time as their number one
scarcity in the near future.


CONVENIENCE HOLVI
Holvi provides online banking for
creative projects


CONVENIENCE MIICARD
miiCard aims to make online ID
verification easy


CONVENIENCE PAYDIVVY
PayDivvy enables consumers to pay
group bills with ease


CONVENIENCE KUAPAY
Kuapay enables users to pay for items
with QR codes


CONVENIENCE SIMPLY TAP
The Simply Tap app is an instant
mobile checkout app


CONVENIENCE PAYPAL
PayPal adds offline services for
shoppers and retailers


CONVENIENCE AMERICAN EXPRESS
American Express launches digital
payments platform ‘Serve’


CASH-LESS
THE CASHLESS ECONOMY IS FINALLY ON ITS WAY…


CASH-LESS
Consumers’ desire for
convenience and advances in
technology are slowly making
the long predicted cashless
economy a reality, in both
mature and developing markets.


CASH-LESS | SIGN OF THE TIMES
“China's mobile payments market is
expected to grow at nearly 50% year
on year to 410 million users by 2013”
- Celent, November 2010


CASH-LESS COMMONWEALTH BANK
Mobile banking app enables users to
make payments to mobile, email and
Facebook contacts


CASH-LESS BARCLAYCARD
Cellphone sticker facilitates
contactless payments


CASH-LESS MASTERCARD
MasterCard partners with mobile
service providers on banking program
for the unbanked


CASH-LESS OGAKI KYORITSU BANK
Cash machines use biometric system


CASH-LESS PAYPAL
PayPal Here is a mobile credit card
reader


CASH-LESS LA CAIXA & VISA
La Caixa and Visa install contactless
payments system in Barcelona


CASH-LESS SWIFF
Swiff offers Singaporean businesses a
mobile payments solution


CASH-LESS WATCH2PAY
Watch2pay enables shoppers to pay
using their watch


CASH-LESS MASTERCARD
MasterCard trials at-seat snack
delivery service at cinemas


CASH-LESS BOKU
BOKU enables users to make
purchases using their smartphone


CASH-LESS T-MOBILE & SQUARE
T-Mobile offers users a free Square
payments device with upgrades


CASH-LESS STARBUCKS
Consumers pay for Starbucks coffee
via smartphones


CASH-LESS SPARKBASE
Paycloud Mobile Wallet is a wireless
loyalty device


CASH-LESS IZETTLE
The iZettle is a mobile payments
device


CASH-LESS GOOGLE WALLET
Google Wallet allows users to pay
with their Android phone


INFO SCARCITY
DATA, DATA, EVERYWHERE, YET SOMEHOW RELEVANT DATA IS STILL SO SCARCE


INFO SCARCITY
Despite an abundance of information
out there, useful, timely and accessible
data is still rare. Expect to see
consumers embrace tools that check,
track or alert them to personalized
information, present information in an
easy-to-understand format, and even
offer relevant specific data to help
them make decisions.


INFO STOCKTOUCH
The StockTouch app displays financial
SCARCITY information visually


INFO COLLEGE SAVINGS PLANNER
College Savings Planners helps parents
SCARCITY work out financial strategy


INFO WIKINVEST
Wikinvest launches tool that enables
SCARCITY users to track investments


INFO 22SEVEN
Financial platform reveals users’
SCARCITY overspending and offers savings tools


EMERGING
TIME TO REACH OUT TO THE HUNDREDS OF MILLIONS (IF NOTBILLIONS) OF NEWLY-

MINTED CONSUMERS AROUND THE WORLD


EMERGING
Buying financial services is a signal
that consumers have truly
EMERGED. Storing one’s savings
remotely or virtually (rather than
in cash), seeking access to credit
and insuring one’s life, home or
possessions signify that a consumer
has assets (and is ready for more).


EMERGING HARRODS
Harrods accepts Chinese credit cards to
boost sales


EMERGING EZETOP
ezetop lets people top up friends and
family’s phones from abroad


EMERGING M-VIA
Boom offers a mobile money remittance
service for migrant workers


EMERGING SCOTIABANK
Banking program offers services for
immigrants before they make the move


EMERGING | SIGN OF THE TIMES
“The total value of mobile money
transactions will grow from usd 25
billion in 2010 to usd 215 billion in
2015.”
- Berg Insights, May 2011


EMERGING M-PESA
M-PESA makes banking convenient for
those without accounts


EMERGING FIRST NATIONAL BANK
First National Bank allows cash
withdrawals via cellphone


EMERGING CREDITEASE
CreditEase provides peer-to-peer finance
in China


EMERGING MAHALA
Free mobile banking network Mahala
launched in South Africa


EMERGING NCR
The Pillar ATM is designed for illiterate
users


EMERGING BRADESCO SEGUROS
Bradesco Seguros sells insurance
policies at local newspaper stands


EMERGING ENERGY IN COMMON
Energy in Common lets users lend
money to eco-friendly projects around
the world


P2P
WHY CONSUMERS ARE SKIPPING OVER BANKS AND TURNING TO

EACH OTHER TO LEND AND BORROW


P2P
Driven by lower costs,
increased trust and
transparency, and the desire
for a new approach,
consumers are increasingly
turning to, and dealing with,
other consumers.


P2P FRIENDSURANCE
Social insurance company friendsurance relies on
communities to reduce premiums


P2P BITCOIN
Speculators target collectively managed currency
Bitcoin


P2P CIVILISEDMONEY
CivilisedMoney offers P2P financial services


P2P TRANSFERWISE
TransferWise exchanges EUR/GBP for a low flat fee


TRANSPARENCY
TRIUMPH
SAVVY CONSUMERS CAN SEE, HEAR AND DISCUSS EVERY PRODUCT, SERVICE OR

EXPERIENCE


TRANSPARENCY TRIUMPH
The spectacular ubiquity of reviews
means that savvy audiences can see,
hear and discuss every financial
product, service or experience with
other consumers, compare prices
across a wide range of products and
vendors, and peel back the corporate
veil to expose companies’ inner
workings.


TRANSPARENCY TRIUMPH
| SIGN OF THE TIMES
“62% of people read online reviews
for products and service”
- Lightspeed, March 2011


TRANSPARENCY ARCHIMEDES SYSTEMS
TRIUMPH College Savings Planners helps
parents work out financial strategy


TRANSPARENCY CIBC
TRIUMPH CIBC features reviews of its online
banking service on its website


TRANSPARENCY ESURANCE
TRIUMPH Car insurance provider asks
customers what makes a company
trustworthy


GAME ON
IT’S TIME FOR BRANDS TO COME OUT AND PLAY


GAME ON
Consumers are embracing
‘gamification’ in all aspects of their
daily lives. Fun and entertaining,
games allow players to visualize
progress, while satisfying fundamental
needs and desires - for reward, status,
achievement, self-expression,
competition, and altruism.


GAME ON IND GROUP
Gamification product makes e-banking
fun


GAME ON DOUGHMAIN
DoughMain offers free tools and games for
family financial education


GAME ON ZYNGA & CAPITAL ONE
Capital One branding is integrated with
Zynga games


GAME ON AMERICAN EXPRESS
American Express gives out free virtual
gifts on FarmVille


GAME ON MACON MONEY
Macon Money is a game designed to
reduce social segregation


GAME ON VISA
Visa’s Financial Football aims to improve
teenagers’ fiscal skills


GAME ON BNP PARIBAS
BNP Paribas Ace Manager is a global
competition for business students


LOCAL LOVE
DESPITE GLOBALIZATION, THE VAST MAJORITY OF PEOPLE STILL LIVE LOCALLY


LOCAL LOVE
Despite globalization, the world is
still 99% local for 99% of people.
The result? Products, services and
experiences aimed at local
audiences continue to thrive.


LOCAL LONDON BUROUGH OF BRIXTON
Brixton Pound introduces pay-by-text to keep
LOVE spending local


LOCAL SOL-VIOLETTE
Sustainable currency launched in Toulouse
LOVE


DEALER CHIC
CONSUMERS HAVE ALWAYS LOVED GETTING GOOD DEALS OR EXCLUSIVE REWARDS


DEALER CHIC
Rather than having to hide one’s
haggling, securing the best deal is now
accepted if not admired by others.
Deal hunting will continue to be an
integral part of consumers’ lives, as
it’s now more than just about saving
money: it’s about the thrill, the
pursuit, the control and the perceived
smartness of deals.


DEALER GOLOOK
GoLook electronic loyalty card offer
CHIC discounts on the go in Taiwan


DEALER AMERICAN EXPRESS
American Express delivers discounts via
CHIC Twitter


DEALER ING
ING offers new account deposit free via daily
CHIC deals site


BEST OF LOYAL3
THE REST Platform enables fans to buy company stock
through Facebook


BEST OF OCBC BANK
THE REST Singapore bank targets young adults with
tailored products


BEST OF L&T INSURANCE & VIMOSEWA
THE REST Companies partner to offer India’s rural
workers micro-insurance


BEST OF PLINK
THE REST Loyalty program rewards users with
Facebook Credits


BEST OF AXA
THE REST AXA’s insurance policy protects individuals
against digital risk


BEST OF AGENTPIGGY
THE REST AgentPiggy teaches children how to save,
earn and spend online


BEST OF MR & MRS SMITH
THE REST Boutique hotel booking website’s retail bonds
offer discounts on stays


BEST OF BARCLAYCARD
THE REST Crowdsourced credit card lets members share
in profits and decisions

Financial services-industry-presentation1

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