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MKTG90017, Semester II 2013
GROUP MEMBERS:
Pearl (Shun) Li: 573083
Mark Turner: 524686
Ivan Sanchez: 594783
Kristen Goulopoulos: 360214
CASE STUDY: Southern
Payment Systems Pty Ltd
(TRADING AS: PIN PAYMENTS)
• Formed in Perth, November 2011
• Provides an API for embedded online payments
interface and process transactions on clients
behalf
• Have expanded operations to Melbourne and
Sydney
• About 1000 Australian merchants have used the
service in testing
(Source: Bleby, M. 2013, “Payments group Braintree comes to Australia with eyes
on developers”, BRW online, 20 June.)
Start-up History: Pin Payments
• Access to a worldwide market
• Current lack of innovative payment solution
for online purchases
• Merchant accounts
The Problem
Advantage Offer/Solution
Expand Australian online businesses to
expand globally in an easy and secure way
• Pin Payments provides a PCI (Payment Card
Industry) compliant set of code for processing
online payments
• Enables retailers to process payments without a
merchant account. Only an ABN and credit card is
required
Easy implementation for Australian online
businesses
• Save mobile application & website development
costs
• Increased speed of website development
Easy & Clear payment method for Australian
online businesses and individual buyers
• Enables processing payments from any debit and
credit card bearing the Visa and MasterCard
brands outside Australia.
• Can choose the currency of payment; AUD or USD
• $50 Monthly and 3% + $0.30 transaction fee
Improve online shopping experience for
individual buyers
• Payment interface embedded in clients' website.
Consequently customers are not moved to a third
party site
Value Proposition
Traditional (Competitor) Business
Model
(Source: Booz, Allen & Hamilton in Merritt, C. 2011, "Mobile money transfer services:
the next phase in the evolution of person-to-person payments.", Journal of Payments
Strategy & Systems, vol. 5 no. 2, pp. 143-160.)
Pin Payments Business Model
Website & Mobile Interface
Code Extract [JSON CALLS]
The core Pin Payments product
Ref: IBISWorld Industry Report X0004, Online Shopping in Australia, March 2013
Total Online Australian
Businesses
36 655
Market Size
5% online retail share would see annual revenue of over $2.5
million*
(based on estimated $40 transaction amount)
Revenue Model
$50 monthly membership
30c per transaction
+ 3% of amount
Competitors
Pin Payments
Competitors
Price Structure
Overseas
Capability
Pin Payments
(https://pin.net.au/)
3% + $0.30 per transaction
$50 membership free
Unlimited
PayPal
(https://www.paypal.com/au/cgi-
bin/webscr?cmd=_display
-receiving-fees-outside)
2.4% + $0.30 base rate per transaction Limited
Google Wallet
(https://www.google.com.au/wallet/fa
q.html)
1.9% + $0.30 per transaction or 5% (depending on favourability for
retailer)
Usual card processing fees
Requires end-user to have an account with Citibank
Limited
Ezidebit
(www.ezidebit.com.au/take-the-
tour/faqs/)
Payment structure unavailable Very Limited
Stripe
(https://stripe.com/)
2.9% + $0.30 per successful transaction
No monthly fee
Limited
Braintree
(https://www.braintreepayments.com
/)
2.4% + $0.30 per transaction
No membership free
Strong competitor in the US
Entering the Australian market
Limited
Analysis of Competitors
Thank you for listening
Questions?

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Pin payments presentation final (4)

  • 1. MKTG90017, Semester II 2013 GROUP MEMBERS: Pearl (Shun) Li: 573083 Mark Turner: 524686 Ivan Sanchez: 594783 Kristen Goulopoulos: 360214 CASE STUDY: Southern Payment Systems Pty Ltd (TRADING AS: PIN PAYMENTS)
  • 2. • Formed in Perth, November 2011 • Provides an API for embedded online payments interface and process transactions on clients behalf • Have expanded operations to Melbourne and Sydney • About 1000 Australian merchants have used the service in testing (Source: Bleby, M. 2013, “Payments group Braintree comes to Australia with eyes on developers”, BRW online, 20 June.) Start-up History: Pin Payments
  • 3. • Access to a worldwide market • Current lack of innovative payment solution for online purchases • Merchant accounts The Problem
  • 4. Advantage Offer/Solution Expand Australian online businesses to expand globally in an easy and secure way • Pin Payments provides a PCI (Payment Card Industry) compliant set of code for processing online payments • Enables retailers to process payments without a merchant account. Only an ABN and credit card is required Easy implementation for Australian online businesses • Save mobile application & website development costs • Increased speed of website development Easy & Clear payment method for Australian online businesses and individual buyers • Enables processing payments from any debit and credit card bearing the Visa and MasterCard brands outside Australia. • Can choose the currency of payment; AUD or USD • $50 Monthly and 3% + $0.30 transaction fee Improve online shopping experience for individual buyers • Payment interface embedded in clients' website. Consequently customers are not moved to a third party site Value Proposition
  • 5. Traditional (Competitor) Business Model (Source: Booz, Allen & Hamilton in Merritt, C. 2011, "Mobile money transfer services: the next phase in the evolution of person-to-person payments.", Journal of Payments Strategy & Systems, vol. 5 no. 2, pp. 143-160.)
  • 7. Website & Mobile Interface
  • 8. Code Extract [JSON CALLS] The core Pin Payments product
  • 9. Ref: IBISWorld Industry Report X0004, Online Shopping in Australia, March 2013 Total Online Australian Businesses 36 655 Market Size
  • 10. 5% online retail share would see annual revenue of over $2.5 million* (based on estimated $40 transaction amount) Revenue Model $50 monthly membership 30c per transaction + 3% of amount
  • 12. Pin Payments Competitors Price Structure Overseas Capability Pin Payments (https://pin.net.au/) 3% + $0.30 per transaction $50 membership free Unlimited PayPal (https://www.paypal.com/au/cgi- bin/webscr?cmd=_display -receiving-fees-outside) 2.4% + $0.30 base rate per transaction Limited Google Wallet (https://www.google.com.au/wallet/fa q.html) 1.9% + $0.30 per transaction or 5% (depending on favourability for retailer) Usual card processing fees Requires end-user to have an account with Citibank Limited Ezidebit (www.ezidebit.com.au/take-the- tour/faqs/) Payment structure unavailable Very Limited Stripe (https://stripe.com/) 2.9% + $0.30 per successful transaction No monthly fee Limited Braintree (https://www.braintreepayments.com /) 2.4% + $0.30 per transaction No membership free Strong competitor in the US Entering the Australian market Limited Analysis of Competitors
  • 13. Thank you for listening Questions?

Hinweis der Redaktion

  1. Pearl36655 are the number of online retailers. They generate 10.9 billion but online payment services will gain roughly 1%-3% market share of this through their revenue models. This means that online payment services will be able to get between 1 – 3 billion.
  2. Mark